So you’ve built a beautiful website, jam packed with information about your company, products or services. It is even complete with graphics and well researched, useful content. But will this ensure that your website performs the marketing task that warrants the time, effort and money spent on creating it? The answer is a firm no.

The amount of websites on the internet is not quantified, but can be estimated to be in the trillions. This is a staggering figure that rises dramatically every day and forces one to ask the pertinent question, “How do I make my website stand out amongst the masses and expose it to potential consumers?” The obvious answer is to list it with a popular search engine.

It is highly likely that even though your website has been submitted to a search engine, you are still not enjoying the amount of hits that you would like. This is probably due to the fact that you are either not listed properly or that your website is not formatted properly. For this reason you will require the services of a reputable SEO to ensure that your website is returned in searches.

The more times that your site appears on and is accessed for a particular search, the better your search engine rankings become. This increases the benefits of a search engine.

Understanding how search engines work and how to make them work for your website can be likened to art with a sprinkling of science. Though it is wise to educate yourself, it is important to note that the daily developments in technology are likely to surpass your ability to keep track of them and therefore, hiring an expert to assist with SEO is the best option.

By making use of search engine optimisation (SEO), one will see innumerable, invaluable benefits.

There are estimated to be approximately 360 985 492 internet searchers in the world at the moment, and this figure is increasing at a rapid rate. A small percentage of those people will be looking for the content that your website offers. Simply having hits on your website is not the key to success. It is essential that the right consumers are directed to you so as you or your company can benefit from the traffic. For this to happen, your site needs to be optimised for search engines.

Even if the ideal candidate arrives at your site, there is still the risk that they may shortly stray away if it is not immediately evident that they have landed in the right place. SEO is a priceless tool helping to not only direct the traffic to your site but also direct them to the correct page that they require.

Most nations read from top to bottom and left to right. It is therefore logical to assume that if your website appears at the top of the list of a returned internet search, it is likely to be clicked on before the one at the bottom. SEO helps to ensure this where searchers type in the relevant keywords.

A website does not only comprise of a series of keywords and written content, but is a juxtaposition of a variety of mediums. SEO identifies and optimises every level of your site including design, images, URL’s, tags, hyperlinks and animation, warranting your site “search engine friendly” and helping to make the search engines work for you in the most efficient and lucrative way possible.

SEM agencies all around the world use SEO tools to aid them in marketing. There are variety of tools and tactics available of which the top four are listed below.

Optimizing Title tags is one of the SEO industry tools needed to increase the search rankings of a website. All search engines place a high weightage on these tags as compared to the other aspects of the web page. The importance of optimizing title tags is proven by the fact that a whopping 95% of the SEO companies that were surveyed accepted to using this technique with successful results.

With 87% of the SEM companies applying this technique to increase page ranking, this tool comes second on the list of SEO industry tools. The Meta description tag which is an HMTL code in the header section of the webpage plays a twofold role in any SEO campaign. They not only help the in increasing the page ranking, they also provide a brief description about your page in the SERPs.

Though highly misunderstood and abused, this is one of the most important tools that needs to be used the ethically to get higher page rankings. Irrelevant Meta tags bring unnecessary visitors to your website and 81% of these visitors leave your website in the first 10 seconds. Hence, it is important to use relevant Meta tags to lure the right audience. This ranks third in the list of tools used by SEO companies with a total rating of 70%.

Though the process of finding the right keywords is tricky, it is also imperative. This is a tool which, when used effectively can impact your website positively. However, keyword spamming leads to your website being blacklisted by the search engines and hence this unethical approach should be avoided. 85% of the SEO companies use this tool in an ethical manner to increase their page rankings.

SEO is a growing industry in India with 11% of the youth opting for this as a preferred career choice. What makes these companies thrive? What is the benefit?

SEO companies in India are a cost effective option of exploiting the potential of this industry. As an example, let us consider the cost per person per day for employing SEO professionals. Americans, Britons and Australians charge $100 per day; however, in India you can get talented professionals who are willing to work for a maximum of $25 per day. Now, in times of recession, who would not want to save those extra dollars!

A lot of Indians are technically equipped to handle, execute and run SEO successfully. The fact that most of the Indians complete their college education and obtain a relevant degree indicates their technical capabilities. This coupled with the fact that the youth are very ambitious, India can prove to be a great hiring ground.

Internet has now reached the remotest corners of the country. India has seen technology advance in leaps and bounds over the last 10 years. With deployment of satellite and strong underwater communication lines, we can now ensure an uninterrupted communication with the other countries.

SEO Experts in India are well equipped with an effective knowledge base and seasoned experience to provide top class services to their clientele. They ensure success in their endeavor by adopting an ethical approach and dedication towards providing excellent customer service. Some of the services offered by the experts in India are listed below.

Pay per click Marketing is a highly popular marketing strategy over the internet. This increases the visibility of your website. 80% of search engine users use only the websites present in the result list; it is only 20% who click on the sponsored advertisements. SEO experts market this effectively by targeting relevant keywords and monitoring the progress thus ensuring good return on your investment.

SEO experts in India have mastered the art of writing unique, search engine friendly content which is an integral part of SEO. Having unique and relevant content on the website is important to ensure that visitors to the website stay on it for long. In the absence of relevant content, 25% of the visitors leave the site within the first 15 seconds.

Ethical practices are adopted by SEO experts to get the website a good ranking on SEPRs (search engine result lists). 81% of internet users use search engines to find websites and 80% will only look at the first set of results on the list. Hence, white hat approach in addition to comprehensive optimization approach is imperative to help improve site ranking.

There are a few aspects of SEO that are abused by some experts in order to increase the visibility of the website. Let us look at their follies.

Companies live under the assumption that flashy graphics help get visitors to their website. This cannot be farther from the truth. Although the graphics do create a good visual appeal, they don’t help in increasing the page rankings of your website. This is because the search engines cannot decipher the content of the site based on the graphics embedded. The search engines, in such cases, have to rely on the title tags and links to determine the content. Always remember it is the content and not the animation that improves the ranking of your website.

Yes, you read it right! A website needs to be optimized to suit the needs of the audience. Optimizing them to suit the search engines will not benefit your audience much. Doing so will only cause more harm to your website than good. You only have to optimize the title tags, Meta tags and on-page keywords to increase your page ranking, and not the content.

75% of the SEO companies spend hours trying to figure out the right software program to decode search engine algorithms. This is a total waste of time because search engines keep changing their algorithms so frequently that by the time you have decoded one algorithm, they are using another! Hence, let go of the software programs and instead, rely on various tools and strategies to increase the ranking of the website.

India is fast gaining the reputation for being the appropriate country for SEO outsourcing. Let’s look at the different factors which make India a global favorite.

India is the second most populated country in the world. The silver lining to this population explosion is that we can offer a highly qualified and technically sound work force to the world. There are many skilled people who can provide in-depth knowledge of SEO and Internet Marketing. And that too, at less than half the rates when compared to America, Canada, Britain or Australia. So, when you get a combination of efficiency and cost-effectiveness, how can a company possibly resist the offer? This is the main reason why more and more companies are looking towards India for viable SEO outsourcing options.

Indian companies, with their hard work and commitment, have managed to comply to and achieve the international standards set down by bodies like ISO & SEI-CMM. This has helped us gain credibility and attract more customers who’ve recognized India as a potential treasure chest for SEO outsourcing.

The most basic need of outsourcing is uninterrupted, seamless communication between the outsourcing companies and their offshore partners. India possesses telephone and internet broadband resources, high quality satellites and submarine communications link. This entire infrastructure allows India a round-the-clock connection with the rest of the globe.