| |
|
|
| Glossary |
Ad words -
|
| |
A
system used by Google to drive its CPC [Cost per Click] advertising
system. |
|
|
| |
Agent Name –
|
| |
This
is the name of the browser/spider that is currently visiting a page. |
|
|
| |
Algorithm –
|
| |
Mathematical
formula used to rank web sites. |
|
|
| |
Alt Text –
|
| |
Short
form for Alternative Text, it is an <img> property that
is used as a placeholder when the image is loading [and for usability
purposes]. In the case of image links, it seems to have weight akin to
anchor text. |
|
|
| |
Anchor Text –
|
| |
This is the actual text part of a
link. It can be used heavily by search engines as a ranking factor.
|
|
|
| |
Alta Vista –
|
| |
One of the most popular search engines
in the earlier development of the internet. Now barely used, and owned
by Yahoo!
|
|
|
| |
| |
| |
| |
| |
| |
| |
| |
|
|
