Glossary
Ad words -
A system used by Google to drive its CPC [Cost per Click] advertising system.
Agent Name –
This is the name of the browser/spider that is currently visiting a page.
A system used by Google to drive its CPC [Cost per Click] advertising system.
Algorithm –
Mathematical formula used to rank web sites.
Alt Text –
Short form for Alternative Text, it is an [ property that is used as a placeholder when the image is loading [and for usability purposes]. In the case of image links, it seems to have weight akin to anchor text.
Anchor Text –
This is the actual text part of a link. It can be used heavily by search engines as a ranking factor.
Alta Vista –
One of the most popular search engines in the earlier development of the internet. Now barely used, and owned by Yahoo!
