Glossary
Page Popularity –
Please refer to link popularity
Page View –
Also known as 'impressions', this is a measure of the number of pages viewed by end users. It is a more accurate reflection of how popular a website is.
Page Rank –
A technical asset of Google, it is an exponential-based value that signifies importance of a web page. Google allows one to view a site's PR [on an exponential 10-base] using their toolbar.
PFI –
Short of Pay for Inclusion. Used by various search engines that guarantees that your site will be listed in a search engine database. Google is a note able exception that does not 'offer' such a service.
Placement –
Please refer to ranking.
Popup –
Un requested window that opens on top of the currently viewed window.
Portal –
This is a generic term which refers to an entry website for a large population of users. This includes directories such as Yahoo! And search engines such as Google. In a more specific context, a portal is a website that is the leading authority on a specific subject.
Positioning –
Please refer to ranking.
PPC Engine –
'Search Engine' whose results are driven by PPC [paid per click] listings. Essentially all the search results are of CPC type.
