What to consider when choosing the Best White Label PPC Agency?
Handling your client’s advertising campaigns on a day-to-day basis can often become a cumbersome task especially if it diverts your attention from core business activities. The good news is that you can hire a remote PPC expert through a white-label PPC agency and outsource these vital tasks while your clients can enjoy all the benefits of superior and timely service. However, how do you pick the best PPC agency to work with? Here’s what to look for.
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PPC Management Expertise
Just like how you would look for the best when you hire a remote SEO expert or hire a remote programming expert, look for a white label PPC agency that has a proven track record of successful PPC campaigns. Take a closer look at how long they have worked with other companies in your client’s niche, the qualifications of their team members, and whether they have expertise in optimization strategies and data analytics. Their credentials will have an impact on how far your clients’ advertising goals will be met in the future.
Goal-oriented approach
One important aspect to consider is whether the white label company that you are evaluating offers off-the-shelf solutions or whether they are sensitive to your client’s custom requirements. This will be evident in the questions they ask and the advice that they give you. A team that creates a tailored approach that is focused on achieving specific goals, will have a greater chance of success as their strategy will be customized to get the best results.
Client Communication
When you work with the best PPC agency you can assured of quick responses, regular updates, and timely support. Further, the company you partner with should have a clear and transparent communication plan that includes details on reporting procedures and mechanisms for escalation. You should not have to follow up on getting campaign performance updates as the purpose of outsourcing your clients’ PPC needs is to free up time to focus on other business-generating activities.
Quality Assurance
Whether you hire a PPC expert or hire a paid social expert to work on your client’s requirements, the company that you partner with must have an effective quality control process that measures different metrics regularly. Highly successful PPC campaigns are run by teams that conduct periodic performance reviews to ensure high-quality results. If a robust system of quality checks is in place, then your clients are assured of top-notch services on every campaign.
Multi-Channel Expertise
The best PPC agency is usually the one that has cross-platform capabilities. For instance, different businesses might require different advertising strategies as one size doesn’t often fit all. While AdWords may be ideal for a certain business, an alternate platform may be a better fit for another business. Since you will be handling multiple clients and their unique requirements, it is essential that your PPC partner has the expertise to be flexible with the platforms that they use.
Pricing Structure
The best White-label marketing agency to work with is one that allows you to pick a package or payment plan based on what your client needs. You shouldn’t have to pay for services that you don’t require just because it comes ‘as a package’. Your company may have specific goals in how to run your clients’ campaigns and the pricing structure should reflect these needs. Further, if the white label PPC agency has a transparent pricing structure it will make it easy to understand what you are paying for. Flexible pricing plans may also provide better ROI.
Familiarity with Industry
Does your company work with clients in a specific industry? If so, pick an agency that has a team that is familiar with how paid advertising works in that particular industry. For instance, if many of your clients are from the B2C sector, then their strategies should take into consideration the strengths, challenges, and opportunities that the sector offers. They will be able to suggest feasible ideas that have been tried and tested before. Knowing the industry inside out can help them finetune the strategy and create a winning campaign that is cost-effective and efficient.
Marketing Trends
Very often the best PPC agency is one that is up-to-date with emerging trends in the market. Since digital marketing is such a dynamic field, it is important that the white-label agency has an experienced team of experts who can swiftly adapt their services according to ever-evolving trends in the market. This will give your clients a competitive advantage in the long run.
Expertise in Local Search
In today’s digital world, prospective customers often use their phones to shop or to find retail stores in their local vicinity. Mobile devices have increasingly become a prime digital tool in this respect and companies have to harness the power of local search to stay visible in the customer’s eye. Ignoring this fact may cause your clients to lose out on valuable customers and foot traffic. Therefore, ensure that your white-label partner has experience in local search.
Ease of scalability
When working with multiple clients there is always the possibility of increased or decreased project volumes. The White label PPC agency should be able to scale up services to handle your large projects or tweak their services if project volumes are low. Having sufficient bandwidth will prevent stressful situations in case of business fluctuations.
Outsource your PPC Management Tasks and enjoy your Client’s Success.
The Bottom Line
When selecting a white-label PPC agency, prioritize proficiency in PPC management, goal-oriented approaches, transparent communication, and industry familiarity. Navigate the realm of white-label PPC agencies wisely.
Opt for a partner that has multi-channel expertise, ensures quality assurance, and has competitive pricing and a keen eye on marketing trends. You must ensure scalability and superior service for seamless collaboration and client satisfaction.
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Wildnet Technologies is a 16-year-old award-winning White label Digital Marketing Agency with offerings that span the entire spectrum of Pay-per-click, SEO, Programmatic Ads, Paid Search, Paid Social, and much more.
We are proud to share that Wildnet is a Google Premier Partner and has a team of Meta Certified Resources for your paid ads.
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