The State of Marketing in 2025 Report

How Will the Future of Digital Marketing Trends Report Benefit My Business and Me?

Digital marketing is complex and is expected to become even more intricate as new technologies and platforms emerge. One of the key questions facing marketers today is how to effectively harness AI to enhance digital marketing efforts.

To assist marketers and businesses in navigating this complexity, we have defined seven essential pillars of digital marketing that are crucial for future success. This research report, based on a survey of 1500 respondents, examines the current and future digital marketing capabilities of businesses across these pillars. It includes a new section focused on MarTech and AI adoption, which highlights trends in managing digital marketing and technology.

The report provides fascinating insights, revealing a significant variation in the adoption of different AI techniques, which can help support the concept of the ‘AI-assisted marketer.’