The State of Marketing in 2025 Report How Will the Future of Digital Marketing Trends Report Benefit My Business and Me? Digital marketing is complex and is expected to become even more intricate as new technologies and platforms emerge. One of the key questions facing marketers today is how to effectively harness AI to enhance digital marketing efforts.To assist marketers and businesses in navigating this complexity, we have defined seven essential pillars of digital marketing that are crucial for future success. This research report, based on a survey of 1500 respondents, examines the current and future digital marketing capabilities of businesses across these pillars. It includes a new section focused on MarTech and AI adoption, which highlights trends in managing digital marketing and technology.The report provides fascinating insights, revealing a significant variation in the adoption of different AI techniques, which can help support the concept of the ‘AI-assisted marketer.’ Get the Report Access the latest The State of Marketing in 2025 report summary. Your Name * Last Name * Email * Phone Company Upload a File File(s) size limit is 20MB. Lead Source -None- Download Report IPAddress & IPCountry Referral Link GCLID Ads ID Google Ads URL ad group id ad keyword ad campaign id utm_source utm_medium utm_campaign Skillset Skillset Landing Page Name Captcha validation failed. If you are not a robot then please try again. Table of Contents Executive summary Introduction – the pillars of effective marketing Survey results and recommendations Marketing and brand strategy Digital marketing strategy and governance Data, insight, forecasting and evaluation Digital media Digital experiences Content marketing Messaging MarTech stacks and AI adoption by businesses Summary and recommendations Resource Details Authors : Nitin Agarwal, Himanshu Bohra, Jaya Singhal Research Methodology : To Understand the Evolving Landscape and Opportunity in Marketing, We Surveyed 1500 Marketing Leaders across the globe. Data Collection Timeline: Sept 1 to Nov 30, 2024
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