Weekly Roundup – 8th July to 12th July 2024

This week was a testament to friendship all across the globe!

Indian PM Shri. Narendra Modi went to visit Russian President Mr. Vladimir Putin. The way they interacted painted a picture of an ideal friendship.

From the wreath on the ‘Tomb of the Unknown Soldier’ to awarding the ‘Order of St. Andrew the Apostle’, they did it all!

This will have a positive impact on the world and spread harmony.

Now it’s time for your top 7 news stories of the week! We got some big revelations, so stay tuned!

RBI allows Indians to open Foreign Accounts on Indian soil

(Source)

Whether they wanted to invest abroad or send money outside, the hassles that Indians faced were a lot!

Those were just the rules earlier. But not anymore.

Now any Indian resident can open up a forex account in the GIFT City or the Gujarat International Finance Tec-City.

The money can be remitted under the LRS, or Liberailzed Remittance Scheme, for all sorts of purposes.

But you can only use it for forex; no domestic transactions are allowed. USD 250,000 is the limit for a financial year.

Wondering what GIFT City is? It is the brainchild of the Indian government to bring back Indian businesses that are now based abroad!

Meta’s new Ads attribution update makes Conversion differentiation easier

(Source)

Meta advertisers knew the pain of not being able to differentiate between new or first-time conversions and recurring conversions (all conversions).

Advertisers were witnessing up to 25% of falsely reported first conversions. Well, the new update from Meta, Ad Attribution Update, has made the advertising fair.

With it, advertisers can choose,

• First Conversions

To view only the first-time conversion after an ad is viewed or clicked.

• All Conversions

To view all the conversions after an ad is viewed or clicked.

You can find it in the Ads Manager under the Attribution settings!

Events of the movie 2012 can become Earth’s reality in 2033!

(Source)

We all knew this day would come, but no one knew the exact year.

Baba Vanga, a famed mystic from Bulgaria, has predicted that human demise starts in 2025. She has made successful predictions in the past.

According to her,

• 2025: A catastrophic chain of events in Europe
• 2028: Energy potentials found on Venus
• 2033: Polar ice caps melt and sea level rise like “2012,” the movie
• 2076: Global Communism
• 2130: Contact with ET or the aliens
• 2170: Global Drought
• 3005: Earth vs. Mars
• 3797: Earth becomes inhabitable
• 5079: The End

She has been accurate about the 9/11 attacks, the death of Princess Diana, and World War II.

Google Ads now come with Broad Match as a default setting

(Source)

Google came up with yet another way to boost AI-driven paid campaign management.

It has made Broad Match a default setting in Google Ads. This means that it will be easier for the novice to reach their target audience.

But the experts who use their special targeting strategies (phrase or match) would need to put in extra work to disable it. It is because broad matching is the most ineffective match type.

If left unchecked, it can increase the cost per click. While it can be prevented by placing negative keywords, it still adds one more task to the big work list that advertisers have to cover on a daily basis.

Meanwhile, Google also launched an update in Query Matching for PPC campaigns.

The Thirty Meter Telescope and India: A Date with the Universe

(Source)

TMT, or the Thirty Meter Telescope, is being developed by five countries, i.e., India, Canada, Japan, China, and the USA.

India has provided an open-source tool to create a unique star catalogue based on their infrared signatures. This catalogue is being made for the Adaptive Optics System (AOS) of TMT.

With AOS, better image resolutions can be achieved, and image distortion due to atmospheric turbulence can be avoided!

TMT will be used to,

• Study the Big Bang
• Investigate the Galaxies
• Study the relationship between Galaxies and Black holes
• Investigate the Star, Planet and Solar system formations
• Categorize Exoplanets

With three major Indian institutes and funding of USD 200 million, the Indian contribution to TMT is significant!

Microsoft leaves its observer seat on the OpenAI board after investing USD 13 billion

(Source)

Last week, OpenAI had two big tech companies as its observing board members, i.e., Microsoft and Apple (ready to join)!

But this week, something happened! Microsoft has dropped out of its position, while Apple also tuned down the offer.

Microsoft had joined the OpenAI board in November 2023. This was the time when Sam Altman was fired & later rehired as the CEO of OpenAI.

Microsoft was facing pressure from the regulatory bodies of the USA and EU, as a USD 13 billion investment could be used to curtail OpenAI’s independence and thus cannot be covered under Bloc merge rules!

Is the Tech AI bubble going to burst in 2024? What to do next?

(Source)

2024 was touted as the era of AI. It seemed true as well, because AI is integrating into each sector. And every business wants AI inclusion!

Accordingly, the Tech AI bubble was going strong in the stock market all across the globe. Be it businesses or retail investors, money was flowing into the bubble, making it bigger and shinier!

But recently, big players like,

• Warren Buffet
• Jeff Bezos
• Elon Musk, and
• 28 other billionaires have been preparing for the ultimate bursting of the tech AI bubble.

Stocks of big tech companies like Apple, Nvidia, Meta, Tesla, and more are plummeting back to Earth!

It is time to release any Tech AI stock that you might have before August 10th, as there are predictions of a big Tech Reset!

Invest in Next Generation stocks like,

• Electric Vehicles
• Organic Farming
• Renewable Energies
• Rainwater harvesting and more.

It is time to use our wallet power to show support for a better and greener life on Earth!

Well, this brings our tenth edition of the Weekly Roundup to an end. It is an honour to hit double digits, and we aim for the sky!

We leave you with a thought-provoking idea. How about we all work together? You know, like the forest, which grows together and thrives!

Likewise, Wildnet Technologies has transformed itself into a one-stop shop for all services related to Digital Marketing, IT Outsourcing, and much more. 

We did this over our 17-year-long journey along with our clients. Together, we will lead the wave of change towards a better and more liveable future for all.

Our tagline, Nurturing Possibilities, couldn’t have said it better!

In case you missed the previous Weekly Roundup, here you go.

Also, do give our thought leadership’s weekly newsletter, Wildnet’s Digital Yum, a read!

Until next week, Teck Freaks!

Wildnet Technologies

Wildnet Technologies is one of the Best Digital Marketing Companies in India, trusted by 4100+ global brands for AI-driven SEO, PPC, Social Media Marketing, Guest Posting, Website Revamp and Development, and full-stack digital transformation solutions. With 19+ years of proven expertise, Wildnet helps businesses scale Visibility on all platforms like Google Search, AI Overviews, ChatGPT, Perplexity, Generative AI Search, Increase Website Traffic, Improve Branding on Social platforms, and Increase Revenue through data-backed, result-oriented Marketing strategies. Wildnet Technologies also serves USA and UK-based Marketing agencies with White Label SEO, PPC, and SMM outsourcing services.