Key Takeaways
- Do you know how to use answer engine marketing and SEO together in your search engine marketing?
- The importance of AEO in SEO cannot be disregarded anymore.
- Read our latest blog to know about the AEO, which is an SEO trends 2025!
SEO marketing, or search engine optimization marketing, has been a cornerstone of digital marketing services for a long time!
It is able to retain this title by constantly evolving itself to inculcate niche digital marketing services as well as the latest tech and trends in search engine marketing.
But the latest edition to the digital world are the answer engines, which boost zero-click searches further and generate no clicks on the search results displayed by a search engine.
In this blog, we will help you depict how AEO improves search rankings and is the future of SEO, or search engine marketing.
If you are a business owner, an SEO expert, a digital marketer, an AI enthusiast, or a tech expert, this blog will help make the transition from traditional SEO marketing services to AEO-powered SEO services!
A few facts about Search engine marketing
- Google is the most used search engine, while the second most used search engine is Bing!
Fig 1. A graphical representation of the Search engine usage across the globe from October 2023 to October 2024. [Source: Statcounter]
- 75% of the marketers feel that AI-powered search engines could have a positive impact on their blogs!
- Mobile usage stats (as per the age group) are 80% Gen Z, 62% Millennials, 66% Gen X, 35% Boomers, and overall it is 52% of the total population.
- 90% of the users feel that voice searches are easier.
- 70% of the online retail web visits are due to smartphones!
What is AEO or answer engine optimization?
Answer engine optimization helps in optimizing web content so that it is apt for answer engines.
You might wonder,
What is an answer engine?
An answer engine is an AI model that helps users find responses to their queries in conversational language. Answer engines are of two types, i.e., generative AI chatbots and voice assistant devices.
Due to answer engines such as ChatGPT, Perplexity, Siri, Alexa, and more, the users have started switching to answer engines for quick answers!
This leads to zero-click searches and is robbing traditional SEO marketing of its utility as it works on click-through searches.
Thus, AEO, or answer engine optimization, is needed to ensure that the web content of a client is still getting visibility even if the click-through searches decrease in the coming future.
Why is AEO important for the future of SEO and search engine marketing?
As conveyed to you earlier, the zero-click searches are increasing and the traditional searches are decreasing (click-through).
This highlights a rising trend called zero-click searches, and it happens via,
- Voice searches
The number of voice assistant devices is expected to increase the total world population in 2024.
It is so because users prefer to save time and energy by not typing their search queries.
- User Expectations
Users are multitasking and do not have time to go through each search result to find their answer.
They want search engines and answer engines to populate the right answer for them instantly!
- AI Overviews & Featured Snippets
Google became the first AI-powered search engine when it started giving answers to queries based on the information gathered from the Top 10 organic search results related to the query.
- Answer Engines
Answer engines have ushered in a new era wherein the AI chatbots are now answering queries for the users.
This way they don’t even have to step out of their AI chatbot into a search engine.
This means that as we move towards a more user-centric world full of AI, then AEO is a must with SEO, for SEO to still be relevant in 2025!
Enhance SEO with AEO strategies: Best Practices
Here is how you ensure that the AEO is used for the top-notch SEO results delivery of search engine marketing services:
- Word length (per para)
It should be between 29 to 50 words to feature for both voice searches and featured snippets.
- Schema Markup
Using schema markup helps in understanding the web content better & easily, and it is a must for FAQs, product reviews, product information, & more.
- User Intent Alignment
If a user asks a query about a topic, it will have suffixes like “How to,” “Why,” “Should I,” “What is,” and more.
So, ensure your content answers directly to the user’s intent by adding questions in headings.
- Mobile Marketing
Your AEO-aligned content should be mobile-friendly, as the users prefer to use a mobile more than the desktops.
- Voice Searches
They have commercial, comparison, and more types of keywords in a conversational language.
To ensure visibility in voice searches, use the keywords accordingly to draft richer content in a question-answer format.
- “People Also Ask” Sections
Using this section, you can easily augment your web content to cater all the related information to a search query.
If you follow these best practices in your search engine marketing, the future of SEO for 2025 is secure and promising!
What are the benefits of using AEO along with search engine marketing?
Here are some of the benefits of using AEO along with search engine marketing for a reliable future of SEO 2025.
- Better Visibility
Since the web content now is able to cash in on not just click-through searches but also zero-click searches, the viability increases exponentially.
- Boosted Credibility & Trustworthiness
When users and your clients both witness the brand whenever they look for solutions to their requirements online, the website will have much more digital footfall!
It will be used by the visitors to quote their learning in their corporate and personal communications.
This way, when all will be talking about a particular website, this website is bound to be much more trustworthy and credible compared to its competitors.
- Increased Engagement & Conversion Rates
A website that has higher credibility and trustworthiness will have better user engagement, as users will not bounce off of it!
They will even bring in more visitors via word-of-mouth and digital citations (backlinks).
This means that the conversion rates are going to increase as well, which is the final goal of any marketing activity.
- Voice Search Compatibility
Using AEO, your search engine marketing will also be able to deliver content that is compatible for voice searches as well.
- Better CTR or Click-through rates
When the AEO-ready content is being used to do search engine marketing, then the website will have better click-through rates as well.
- User Personalization
Users love a personalized experience; this means that they like to get responses in their conversational tone in a short answer that saves their time.
This is easily possible by utilizing AEO, or answer engine optimization, in your search engine marketing.
- Predictive SEO
SEO is also getting a revamp using AI-powered digital marketing services!
AI (artificial intelligence) is used to learn from the user past browsing data, likes, dislikes, preferences, behaviours, and more via ML (machine learning) and NLP (natural language processing).
AEO is an extension of predictive SEO and AI-powered digital marketing.
As you can see, the benefits of using AEO along with SEO can help it become ready for the future of search engine marketing!
Conclusion: The Future of SEO and search engine marketing is AEO!
The traditional search engine marketing, or an aspect of it, i.e., SEO marketing, will not work in 2025!
Even if it does work and somehow your website does get online visitors, the time duration to achieve your business & marketing goals will be extended beyond the foreseeable future.
Because currently more than 60% of online searches result in zero-click searches, and as the digital world progresses & the users become more preoccupied, this number is going to increase.
While with AEO-powered search engine marketing, your brand will never miss out on searches pertaining to your offerings be it on an answer engine, a voice assistant or an AI-powered search engine.
Wildnet Technologies is a leading digital transformation company in India that is helping its clients stay on top of their industry via AEO-powered search engine marketing and other digital marketing services!
If you would like to know more,
- Why SEO and AEO matter in B2B Marketing?
- All About Google Update of November 2024!
- Wildnet’s Digital Yum (our weekly update from the thought leadership’s desk containing the latest from the digital transformation industry)
Connect with us now at info@wildnettechnologies.com and get your search engine marketing the AEO boost!
FAQs
FAQ 1: How are AEO strategies 2024 helping businesses reach their target audience?
Ans: AEO, or answer engine optimization, helps businesses connect with the target audience by optimizing their content for zero-click searches, be they for answer engine searches, voice searches or the featured snippets.
FAQ 2: How can businesses adapt with the rise of AI-powered chatbots and search engines?
Ans: By using answer engine optimization and SEO together, businesses can optimize their search engine marketing campaigns in the AI era.
This way they will still be able to rank at the top of their industries and rake in huge profits.
FAQ 3: What is the significance of AEO’s rise in the future of SEO?
Ans: SEO optimization services catered by the digital marketing agencies are slowly becoming outdated with the rise of AI usage in the digital marketing world!
In 2025, the AI usage will be exponential, which would mean that even SEO needs an AEO makeover to manifest the future of SEO.
FAQ 4. Which is better when comparing AEO vs. SEO?
Ans: None of them is better than the other, as both target different sectors of search engine marketing, i.e.,
- AEO targets zero-click searches!
- SEO targets click-through searches!
But if you wish to know about their differences, you can read it here.
Thus, a combination of both is the future of SEO 2025.
FAQ 5. How to have a future-ready website?
Ans: By using SEO and AEO together, you can have a future-ready website!
FAQ 6: Which AEO tools for better search visibility can be used?
Ans: You can use Google Keyword Planner and Semrush for AEO to get better search visibility!
FAQ 7: Is there an AEO optimization guide available to optimize SEO for the future?
Ans: You can reach out to Wildnet Technologies and get their assistance in optimizing SEO for the future via AEO and much more.
FAQ 8. Why is AEO the future of SEO?
Ans: AEO or answer engine optimization is the future of SEO, as the traditional search engine marketing itself cannot help in winning over the zero-click searches.
FAQ 9: How to rank in answer engines?
Ans: By utilizing AEO or answer engine optimization, any business can rank in the answer engines.
