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In the digital age that we live in, data is the lifeblood of digital marketing. Based upon the data, strategies are made, decisions are taken, and results are delivered!
This is significant in the e-commerce industry. As previous data helps in learning user behaviours, make an ideal user persona and then use it to transform the brand presence of an ecommerce business.
In this case study, we will show you how important data-driven digital marketing strategies are for an e-commerce company.
Be it SEO, PPC, SMM, and more, we will share the strategies we used for a clothing ecommerce company based in Delhi that has a turnover of INR 2 crore.Whether you are a digital marketer, an ecommerce business owner, or a marketing manager, this case study will open your eyes!
Data-driven marketing is not jargon to show supremacy. It is a solid strategy that gets results!
It provides those valuable insights that help you foresee and predict user behaviours, preferences, and trends.
This helps in better targeting, which leads to better results and conversions!
As conveyed earlier, the insights that one can gain from minutely analyzing the data at hand can make a marketing strategy successful.
For example, data reveals:
Augmenting these insights into your digital marketing strategies will be beneficial. It will help you choose what to keep and what to discard!
Data driven marketing has four key components, and they are:
It involves gathering data from different sources. Sources like web analytics, customer feedback, user ratings, social media metrics, and more are used to collect the required data.
Here we analyze the data collected above, using some key metrics like CTR, or click through rate, CPC, or cost per click, Raos, or return on ad spend, DA, or domain authority, ROI, or return on investment; and more.
After analysis, you can derive trends and insights that can be used to make decisions related to digital marketing strategies.
These decisions are important as they impact campaign design, budget allocation, and channel selection.
The data, after being used to make important decisions, can be used in remarketing.
This means that the paid ads run on various platforms such as social media and search engines, can be better targeted by using the data collected during marketing efforts last time.
This gives the ad algorithms a better understanding of the ideal user personas and helps them reach out to users that fit the ideal behaviours.
Now, with a basic understanding of data driven digital marketing strategies, let us see how they helped an ecommerce business.
To achieve this, they decided to have an e-commerce digital marketing strategy that covers digital marketing for ecommerce business, holistically!
They understood that it is not possible for businesses to cover each and every aspect of digital marketing.
Plus, if they do it themselves, with an individual or a small digital marketing company, the results will not match or supersede their goals.
Thus, they took help from Wildnet Technologies, who have been leading the digital marketing for many businesses, be they startups, e-commerce companies, or even Fortune 500 companies.
Wildnet, with its 17+ years of experience, understands the importance of data driven digital marketing.
We have implemented it for many of our clients. Thus, we started with data collection about,
With marketing analytics, our ecommerce marketing experts helped them understand their customers’ behaviours and identify trends & patterns.
Our experts used their data to highlight the best possible platforms, be they social media, search engines, and more, to reach their goals using engagement rates, customer preferences, & conversion potentials.
Lastly, the data was used to pinpoint success by tracking metrics like CTR, CPC, Raos, and more.
Various tools were used for data collection, such as,
Then our ecommerce experts used metrics like,
Our digital marketing experts have thus crafted an all-inclusive ecommerce digital marketing strategy!
Their website and product listings lacked the SEO touch and, more importantly, the e-commerce SEO.
Relevant keywords were found and heavily scattered in the web content. Plus, their website was taking a lot of time to load on mobile devices.
Since most online shopping happens on mobile devices, their website was made mobile-friendly via technical SEO.
The previous data was used to pinpoint these gaps and also add certain user preferred keywords.
Since more than 70% of local searches covert into sales within a day, their website needed local SEO as well.
Previous data showed that they were lacking in local sales while their competitors, who were appropriately using GMB, Google My Business listings, and more, were capturing all local sales.
Our experts helped them get a good GMB listing along with check-ins, ratings, reviews, and local keyword optimization to boost their local ranking!
Our experts found that their website needs a better DA score to organically rank at the top of search engines.
They achieved this via guest posting and link building on related guest posting websites.
Their social media was lagging behind because they were not involving their customers in the clothing design and development process, while an ideal user persona needed behind-the-scenes action and backstage entry!
Our SMM experts created content that
Plus, legacy users were given discount codes. Current users were given discount codes if they shared the social content on their pages and stories.
Also, monthly brand advocates were chosen to design clothing of their choosing, and this clothing was released as a limited edition offering!
SEO would help them tackle their branding goals, but the e-commerce business also needed instant sales and conversions.
This was made possible by running paid ads on Facebook, Instagram, and Google.
These ads were optimized by:
The ecommerce business started witnessing more leads, their successful conversions, and boosted sales within a week.
Our ecommerce digital marketing experts knew that constant measurement and optimization were needed for the ecommerce digital marketing strategy they had implemented.
They used various tools to monitor the campaign’s performance in real-time.
They could thus proactively resolve any issues and get better results.
This made experimenting along the way possible and the implementation of the findings easier.
Our digital marketing experts used,
They could thus easily pinpoint where improvement was needed.
Using the inputs and insights from,
The ecommerce business benefited immensely from the ecommerce digital marketing strategy that was crafted and implemented by Wildnet Technologies for them.
It was made possible by the data-driven nature of these strategies.
Ecommerce business was able to,
They were quite pleased with Wildnet Technologies’ on-time deliveries, top-notch quality, and transparency.
They signed a yearly contract with us for similar results in the future!
Data driven marketing is quite beneficial and essential, as was proven in the above case study.
To keep it sustainable and ensure continued success, you need:
Your tools will keep collecting the latest data, and it will show the change in consumer behaviours, needs, and wants.
Adapting the digital marketing strategies accordingly is the key to continuous success!
You cannot rely on one platform and related tools.
You need to use a combination of:
To get an overall coverage and data to have a sustainable success, you need to use this combo!
The above case study showed you the significance of data driven decisions in digital marketing strategies.
Without using the data, your digital marketing efforts will either miss the mark or go in vain.
Plus, with ever evolving technologies, data collection, analysis, interpretation, and then insight implementation have become easy. It will get easier in the future!
Thus, data driven digital marketing strategies are the thing for the future, which certain reputable and leading digital marketing companies can provide now.
Wildnet Technologies has been delivering top-notch digital marketing services for more than 17 years now. With our 350+ digital marketing experts, we have catered to 2100+ customers (26+ Fortune 500 companies).
Our results have materialised in the bank accounts of our clients as organic revenue worth USD 196K via optimization on 25k #1 ranking keywords!
If you would like to learn more,
> How to grow your business with digital marketing?
> Case Study | How a startup increased its backlinks by 60%?
> Wildnet’s Digital Yum (our thought leadership’s weekly newsletter)
Contact us now at info@wildnettechnologies.com and boost your business beyond the skies!
FAQ 1. What is the digital strategy of ecommerce?
Ans: The digital strategy of an ecommerce business is to maximise sales by using those platforms that work the best!
FAQ 2. What is the best marketing strategy for e-commerce?
Ans: A data-driven digital marketing strategy for ecommerce business is the best when it comes to the e-commerce industry.
FAQ 3. What are the three strategies for eCommerce?
Ans: The three strategies for an e-commerce business are:
They need to find the perfect mix of all three to witness the desired results and more.
FAQ 4. Why is ecommerce SEO different from SEO?
Ans: SEO focuses on getting more brand visibility, while e-commerce SEO is solely focused on bringing in more leads that can be converted into more sales.
FAQ 5. Can you develop ecommerce store for me on Shopify?
Ans: Yes, we can with the help of our 5+ years of experienced Shopify developers, and we will align it with best digital marketing strategies, as well.
Wildnet Technologies is one of the Best Digital Marketing Companies in India, trusted by 4100+ global brands for AI-driven SEO, PPC, Social Media Marketing, Guest Posting, Website Revamp and Development, and full-stack digital transformation solutions. With 19+ years of proven expertise, Wildnet helps businesses scale Visibility on all platforms like Google Search, AI Overviews, ChatGPT, Perplexity, Generative AI Search, Increase Website Traffic, Improve Branding on Social platforms, and Increase Revenue through data-backed, result-oriented Marketing strategies. Wildnet Technologies also serves USA and UK-based Marketing agencies with White Label SEO, PPC, and SMM outsourcing services.
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