Google’s Acquisition of Wiz Security: What It Means for Digital Agencies?

Key Takeaways

> Are you wondering how the Google Wiz security Acquisition is going to effect your digital marketing services?

> This LinkedIn Newsletter is dedicated to the most happening news in the cloud computing and cybersecurity world.

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Table of Contents

1. A few facts about Wiz Security
2. Google’s Acquisition of Wiz Security: All We Know

⤷ Why did Google acquire Wiz Inc.?

⤷ What is Google Cloud?

⤷ What is Wiz Security?

3. Google’s Acquisition of Wiz Security: The Impact on Digital Marketing 

⤷ What Should Marketers Do?

4. Google Cloud & Wiz Security: The Other Impacts 
5. Google’s Acquisition of Wiz Security: The Timeline
6. Conclusion
7. FAQs

In our digital world, when everything is shared online, be it our contact details, banking information, life updates, geo-positioning or preferences, an apt cybersecurity is a must.

Since most of the internet traffic goes through Alphabet Inc.(GOOGL), it is a much-appreciated step when Alphabet Inc. acquires Wiz Security, a Cloud cybersecurity company.

This will change the way brands interact, digital marketing happens, and user data is shared to curtail the possible misuse of sensitive and private data.

If you are a digital marketer, a business owner, a cybersecurity expert or an internet user, this LinkedIn newsletter brings you a ray of hope.

A few facts about Wiz Security

• Wiz Inc. is an Israel & America-owned and New York-based cloud security company.

• It was founded in January 2020.

• Around 50% of the Fortune 100 companies are using its services.

Fig 1. A screenshot of the Client testimonial by the CEO of Zendesk for Wiz. [Source: Wiz]

• It protects 5 million cloud workloads by scanning 230 billion files/day.

• It has received top ratings on G2 and Gartner Peer Insights.

Google’s Acquisition of Wiz Security: All We Know

Google’s parent Alphabet, has acquired Wiz Security via its biggest-ever cash acquisition for USD 32 billion, as announced in their latest webcast on 18th March 2025.

Google’s last high-value purchase was in 2011 when it bought Motorola Mobility for USD 12.5 billion. They also acquired Mandiant in 2022 for USD 5.4 billion in cybersecurity firm.

The acquisition process is expected to be complete by 2026, and afterwards Wiz Security will become a part of Google Cloud.

As per Google Cloud’s CEO, Mr Thomas Kurian,

“Google Cloud and Wiz share a common goal of making cybersecurity more approachable and user-friendly for organizations of all sizes and sectors.

By helping more businesses prevent cyberattacks – especially in complex software environments – we aim to reduce the costs, disruptions, and challenges posed by security breaches.”

Why did Google acquire Wiz Inc.?

Because Google wants to,

• Boost Google Cloud security

• Be able to use Multiple Clouds

Last year, Microsoft and CrowdStrike outages highlighted how important cloud security is in the 21st century powered by AIs.

By the way, Wiz cybersecurity collaborates with the major IT players like Microsoft Azure, Amazon Web Services, Google Cloud, and Oracle.

Via this acquisition, Google will get the enterprise cloud expertise that comes from Microsoft Azure and AWS as well as the cloud security delivered by Wiz Inc.

Let us get to know the key players in detail to further understand the depth of this acquisition.

What is Google Cloud?

Google Cloud is helping with a common platform for AI, developers, infrastructure, data, collaboration tools and security.

It has the computing power that can fulfil the needs of a whole planet via custom-built chips, generative AI models and fully integrated AI stacks.

It is currently being used in more than 200 countries as a trusted technology partner.

What is Wiz Security?

Wiz Inc. secures the cloud servers for organizations in varied domains and geographical locations.

Wiz CNAPP (Cloud Native Application Protection Platform) helps development and security teams to easily identify and remove critical risks in the cloud environment.

Its customers include BMW, Agoda, Mars, Salesforce, DocuSign, Slack, Cushman & Wakefield and more.

By now, you must have understood the kind of cybersecurity Google Cloud will be able to provide using the technical prowess of Wiz Security.

Google’s Acquisition of Wiz Security: The Impact on Digital Marketing

However, the exact impact on the digital marketing world can only be witnessed over time.

By deeply understanding the related information, our thought leaders predict the following implications:

Boosted Data Security & Privacy Compliance

The Wiz Inc. acquisition will lead to,

• Stricter data protection via robust privacy across GA4, Google Ads, YouTube and more.

• Lesser third-party data access that will impact retargeting & cross-platform tracking.

• Limited user tracking due to GDPR, CCPA and future data privacy laws.

Long-term effects on SEO and Search Ads

Via privacy-first search engine behaviour, Google might prioritize those websites that favour privacy, altering SEO rankings and paid ad placements accordingly.

If Wiz Security software gets integrated into Google, then GA4 and Google search can face restricted API access, limiting third-party analytical tool usage.

Increase in Transparency and Trust

Advertisers might not be able to mislead via their ads, fake news and scams.

Plus, the PMax, or Performance Max campaigns will need a revamp of their user data procurement and tracking methods.

What Should Marketers Do?

The possible changes that marketers can keep in mind and steadily bring into their digital marketing strategies are,

• Start leveraging first-party data by building stronger CRM strategies like loyalty programs, email campaigns and customer insights.

• Switch to AI-driven ads because garnering user data yourselves will become difficult.

• As the Google Tags change after April 10th, it is time to focus on server-side tracking.

• Always try to maintain 100% transparency that will build trust.

Rest assured, we will keep you posted by this newsletter.

Google Cloud & Wiz Security: The Other Impacts

The proposed impact of Google Cloud and Wiz Security coming together is huge, and it can be summed up in the following pointers.

Fig 2: A graphical representation of the proposed impacts of Google’s Wiz Inc acquisition.

Improved Cloud Security

This acquisition will lead to an overall improvement in the cybersecurity of the cloud by changing its design, operations and automation.

It will make Google Cloud safe from end to end for customers of all sizes and types in the AI era.

Scaling Cybersecurity

Cybersecurity teams find it difficult to manage the cloud infrastructure when it is spread across the globe, but with this acquisition and an automated security platform, scaling of cloud security will become easier.

Cost Effective

The reason why cloud computing is chosen nowadays is because it can lower the cost, but cloud security is still costly.

With Wiz Security and Google Cloud working as one, the cloud security will also become cost-effective, which will boost its implementation.

Prevention Against Emerging Threats

In the AI era, cyberthreats arise instantly and can take over the globe due to cloud connect.

While with Wiz Security, Google Cloud will be able to counter these threats much more efficiently.

Multi-cloud Adoption

Since data sharing is important for the growth of business, society and the world, multi-cloud adoption is quite essential.

But it has been difficult due to different SOPs (standard operating procedures) and security protocols of each cloud system.

With Google Cloud and Wiz Security, global cloud computing will benefit and effortlessly adopt a multicloud approach.

Are you wondering why this deal didn’t happen earlier?

Google’s Acquisition of Wiz Security: The Timeline

Google had offered to buy out Wiz Security in 2024 for USD 23 billion but the deal did not go through because of antitrust concerns in the U.S.

But the current US administration has taken a lenient approach towards antitrust policies, and because of which this acquisition could be ironed out.

Google’s acquisition of Wiz Security still requires regulatory body and other approvals to be finalized.

Conclusion

Google Cloud is getting much more secure, so if you were thinking about switching to a cloud server, choose Google.

And if you need help with your cloud computing or digital marketing, you just need to scroll a bit more..

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FAQs

FAQ 1: Why is Google acquiring Wiz?

Ans: Because Wiz is being used by big IT players and brands across the world, Google will get to leverage the enterprise cloud abilities that come with Wiz Security partnerships.

It will also pave the way for smoother multicloud adoption.

FAQ 2: What does Wiz do in cybersecurity?

Ans: Wiz makes cloud security tools that help in making cloud computing much more secure than its other competitors.

FAQ 3: How much is Google buying Wiz for?

Ans: Google is buying Wiz Inc for USD 32 billion (cash), their biggest purchase to date.

FAQ 4: What is Google’s second biggest acquisition?

Ans: Google’s second biggest acquisition was of Motorola Mobility for USD 12.5 billion in 2011.

FAQ 5: How can Wildnet Technologies help with the changing cloud computing and marketing ecosystem?

Ans: Wildnet, being in the digital realm for more than 19 years, knows how to adapt to the latest changes in technologies.

Because of our niche expertise and experience, our clients are able to witness the first-mover advantages, be it in AIs, AR/VR, IoT, Blockchain, AEO, VSO, ASO, PMax and more.

And even now when the Google March Core Update 2025 is rolling out, our clients are able to relax knowing that our digital marketing services helped them sail through the Google Core updates in 2024.

So, trust our digital transformative prowess and our clients’ belief in them to always get the best results.

Wildnet Technologies

Wildnet Technologies is one of the Best Digital Marketing Companies in India, trusted by 4100+ global brands for AI-driven SEO, PPC, Social Media Marketing, Guest Posting, Website Revamp and Development, and full-stack digital transformation solutions. With 19+ years of proven expertise, Wildnet helps businesses scale Visibility on all platforms like Google Search, AI Overviews, ChatGPT, Perplexcity, Generative AI Search, Increase Website Traffic, Improve Branding on Social platforms, and Increase Revenue through data-backed, result-oriented Marketing strategies. Wildnet Technologies also serves USA and UK-based Marketing agencies with White Label SEO, PPC, and SMM outsourcing services.