Effective link building – Quality
over Quantity
Effective Link
building involves white hat techniques as well as black hat techniques.
In internet parlance, black hat technique is one which employs unfair
means while the white hat involves achieving the objective through fair
means. Therefore, effective link building
should be done through white hat techniques alone from a long term
perspective. Search engines do appreciate large number of inbound links
so long as they are from web sites relevant to your business. If it
were as simple as buying some links then every web site should enjoy
the first page position in search engine rankings and we all know that
this does not happen in practice. The quality of the links and the time
involved to get those links are the main considerations in effective
link building.
What are the means of
effective link building?
Distributing
articles on topics relevant to your line of business stands out as a
sure shot way for effective link building. You can write or engage
freelancers to write articles and then submit them to popular article
directories. What you get is one way links from the article
directories. In addition, you will also get one way links from other
web sites which use these articles. Another popular type of links is
the reciprocal links. But, it is essential to handle reciprocal links
with great care to avoid getting penalized.
Purchasing Links
Purchasing links is also a means of effective link building.
Care should be taken to ensure that the links you buy come from a web
site with a decent page rank and quality. Even a couple of good links
can be worth more than a few hundred average links. Dumping too many
links all at once can also potentially hurt your objective.
A good mix should do it
We
have seen that there are several ways to effective link building. Using
all of them in combination should show great results. Try to understand
what is best for you and stick to it. Attempting to short circuit the
rules can potentially land you in trouble. If your link building
campaign is focused on quality rather than quantity, you will see the
results coming in thick and fast.
|
