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Your server log
files reveal some very important information about your Website. If you
use them properly, they can conveniently help you to maximize your
site's traffic and conversion ratio.
A pretty valuable
piece of information in your log files are search phrases that peoples
have used using to find your website.
Once you have
optimized a page of your website, the log files will tell you how
people are finding that page and what keywords they are Using on search
engines for to get there. You will be surprised to see that they will
be many Key phrases, that you have not optimized the site for and will
get many more users than you expected. It would probably be in your
best interest to further optimize that page for those “discovered”
keywords or create a new page for that keyword to give it a boost.
Also, by analyzing at
how your site is found in Organic results, you can decide to put the
good phrases in your PPC campaigns as well. Just choose the ones that
are highly targeted and relevant. These keyword phrases have the very
good conversion rate.
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