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| Case Study |
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| Info2india |
| http://www.info2india.com |
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Nature of Business |
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| Info2india It is a large travel website based on Travel to India. The client is into the business of selling customized tour packages to India. Client has packages for all the regions of India, but they wanted to establish an authority in the market. |
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Challenges |
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Being in a competitive industry, the main challenge was to rank high for important industry related keywords. Also since India is an IT country, lot of the travel agents have even 60-80 websites to promote their business. Hence there are really Millions of pages competing in this market. The challenge was to get high rankings with keywords like
Travel agents india, etc.
that are of interest for a prospective tourist to india and can serve as a lead. Moreover, in this industry, more than 600-800 new sites are floated daily hence once the rankings are achieved, maintaining the rankings was a difficult task. |
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Strategy |
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| A comprehensive link building campaign was initiated to get rankings on generic keywords. This steadily improved the site's ranking for the keywords over time. Comprehensive Keywords analysis was done to ensure that all the important keywords are covered. As a result of the improvements in rankings over a period of time the campaign was extended to further improve the rankings and also target other important keywords to get a broader coverage of tourist domains. |
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Key-Phrases |
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Key-Phrases |
Search
Engine Page |
Rank |
| India Tourist Attractions |
1 |
1 |
| Indian Tourist Attractions |
1 |
1 |
| Tourist Attractions in India |
1 |
1 |
| Tourist Attractions India |
1 |
1 |
| Tourist Attractions of India |
1 |
1 |
| Indian Embassy Bangkok |
1 |
2 |
| Indian Embassy Spain |
1 |
6 |
| Indian Embassy Birmingham |
1 |
5 |
| Taj Tours |
1 |
9 |
| Indian Embassy Dublin |
1 |
4 |
| Indian Embassy in San Francisco |
1 |
3 |
| Indian Embassy in Toronto |
1 |
5 |
| India Tours |
1 |
9 |
| Indian Embassy Houston |
1 |
2 |
| Indian Embassy San Francisco |
1 |
2 |
| Travel Agents in India |
1 |
9 |
| Travel to India |
4 |
35 |
| Travel in India |
3 |
28 |
| India Travel Agents |
3 |
25 |
| Indian Embassy in UK |
1 |
6 |
| India Travel |
4 |
40 |
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Key-Phrases |
Search
Engine Page |
Rank |
| Indian Embassy Bangkok |
1 |
5 |
| Indian Embassy in San Francisco |
1 |
6 |
| Indian Embassy Birmingham |
1 |
1 |
| Indian Embassy San Francisco |
1 |
5 |
| Indian Embassy Spain |
2 |
17 |
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Key-Phrases |
Search
Engine Page |
Rank |
| Indian Embassy Birmingham |
1 |
1 |
| Indian Embassy Houston |
1 |
1 |
| Indian Embassy in Toronto |
1 |
3 |
| Indian Embassy Bangkok |
1 |
2 |
| Indian Embassy in San
Francisco |
1 |
1 |
| Indian Embassy San Francisco |
1 |
1 |
| Indian Embassy Dublin |
1 |
1 |
| Indian Embassy Spain |
1 |
5 |
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