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| Case
Study |
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| Resonance |
| http://www.resonance.ac.in |
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Nature of Business |
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| Resonance
is a premier IIT coaching institute. IIT (Indian Institute of
Technology) is the topmost institute in India for the engineering
education and has a world fame. With the increasing competition for IIT
coaching, Resonance is a group of IITians and are all committed to
provide world class coaching to the IIT aspirants. |
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Challenges |
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| There are thousands of
IIT coaching institutes and hence idea was to make aspirants aware of
the Resonance's quality services. Wildnet got into relationship with
them in June 2005 when the aspirants were actually started looking for
the IIT coaching options. The IIT education industry is very
competitive and had a lot of commercial as well as non-profit sites
enjoying the top 10 rankings across all major search
engines. There were already existing lots of
these sites in terms of links and optimization was very high
and since Resonance site was not optimized at all till now, as
a new initiative they had a long road ahead. Since Pay Per
Click was appearing as a costly proposition, a long-term plan of SEO
and Link Building aimed at influencing the site's organic rankings was
required. The site's structure was not SEO friendly and Link Popularity
was very less. |
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Strategy |
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| Wildnet
proposed the organic content optimization of the site and a
long-term link building campaign to steadily improve the site's
ranking. The initial focus was to establish ranking for some low
hanging fruits (keywords which were not very competitive, but had a lot
of relevance) and have a long-term plan for the Generic
keywords. Wildnet carried out deep web page optimization and
SEO copy writing on the site. New Pages targeting the
important Keywords was created. A scalable link building campaign was
initiated which allowed us to aim at different keywords as the anchor
text of the incoming links. Today Resonance is ranking number
1 for some of the most important keywords and phrases like |
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Key-Phrases |
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|
Key-Phrases |
Search
Engine Page |
Rank |
| jee coaching |
1 |
1 |
| coaching institutes for IIT-JEE |
1 |
1 |
| iit coaching classes |
1 |
1 |
| iit jee coaching classes |
1 |
1 |
| iit entrance coaching |
1 |
1 |
| iit coaching in kota |
1 |
1 |
| iitjee institutes in kota |
1 |
1 |
| resonance classes kota |
1 |
1 |
| iit coaching India |
1 |
1 |
| IIT JEE coaching in Kota |
1 |
2 |
| iitjee coaching |
1 |
2 |
| IIT JEE Preparation Classes |
1 |
2 |
| Coaching Institutes in Kota |
1 |
3 |
| iit kota |
1 |
3 |
| coaching institutes in India |
1 |
4 |
| JEE Preparation |
1 |
10 |
| how to prepare for iit jee |
1 |
10 |
|
| |
| |
|
|
Key-Phrases |
Search
Engine Page |
Rank
|
| coaching institutes for IIT-JEE |
1 |
1 |
| IIT JEE coaching in Kota |
1 |
1 |
| iitjee institutes in kota |
1 |
1 |
| resonance classes kota |
1 |
1 |
| iit coaching India |
1 |
1 |
| JEE Preparation |
1 |
2 |
| Coaching Institutes in Kota |
1 |
2 |
| iit coaching classes |
1 |
2 |
| iit coaching in kota |
1 |
2 |
| iit kota |
1 |
2 |
| jee coaching |
1 |
3 |
| iit entrance coaching |
1 |
3 |
| IIT JEE Preparation Classes |
1 |
3 |
| iitjee coaching |
1 |
4 |
| coaching institutes in India |
1 |
5 |
| iit jee coaching classes |
1 |
5 |
| how to prepare for iit jee |
1 |
5 |
|
| |
| |
|
|
Key-Phrases |
Search
Engine Page |
Rank
|
| JEE Preparation |
1 |
1 |
| iit coaching classes |
1 |
1 |
| iit coaching in kota |
1 |
1 |
| IIT JEE coaching in Kota |
1 |
1 |
| iit kota |
1 |
1 |
| iitjee institutes in kota |
1 |
1 |
| resonance classes kota |
1 |
1 |
| iit coaching India |
1 |
1 |
| jee coaching |
1 |
2 |
| iit jee coaching classes |
1 |
2 |
| iit entrance coaching |
1 |
2 |
| how to prepare for iit jee |
1 |
2 |
| IIT JEE Preparation Classes |
1 |
2 |
| iitjee coaching |
1 |
3 |
| coaching institutes for IIT-JEE |
1 |
4 |
| Coaching Institutes in Kota |
1 |
4 |
| coaching institutes in India |
2 |
11 |
| Updated at - 21-Oct-08 |
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