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| Glossary |
Ad words - |
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A system used by Google to drive
its CPC [Cost per Click] advertising system. |
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Agent Name – |
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This is the name of the browser/spider
that is currently visiting a page. |
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Algorithm – |
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Mathematical formula used to rank
web sites. |
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Alt Text – |
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Short form for Alternative Text,
it is an <img> property that is used as a placeholder
when the image is loading [and for usability purposes]. In
the case of image links, it seems to have weight akin to
anchor text. |
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Anchor Text – |
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This is the actual text part of
a link. It can be used heavily by search engines as a ranking
factor. |
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Alta Vista – |
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One of the most popular search
engines in the earlier development of the internet. Now barely
used, and owned by Yahoo! |
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