| |
|
| Glossary |
Click Through – |
| |
A click on a link that leads to
another website. |
|
|
| |
Click Tracking – |
| |
Using scripts to track clicks
into and out from a website. Also can be used to shield a
link from being picked up as a back link to another site. |
|
|
| |
Cloaking – |
| |
A method of delivery that changes
which page is displayed depending on the user asking for
the page. This process is used by unscrupulous webmasters
to deliver highly optimized pages to search engines while
end users see a different page. Such practice is considered
spam by many search engines. |
|
|
| |
Clustering – |
| |
In search engine results page,
clustering is limiting a website to appear once or twice
in the results. |
|
|
| |
Comment Tag – |
| |
An HTML tag that is invisible
to end-users, but can be picked up by search engines. |
|
|
| |
Counter – |
| |
Program that tracks the number
of impressions to a web page. |
|
|
| |
CPA – |
| |
Cost per Action. Paid when a certain
action is performed by a user. |
|
|
| |
CPC – |
| |
Cost per Click. Paid when a link
is clicked upon. |
|
|
| |
CPM – |
| |
Cost per Mil (1000). Amount paid
for every 1000 views of an advertisement. |
|
|
| |
Crawl – |
| |
This is the process by which a
search engine indexes web pages into its database. Please
refer to spider for more information. |
|
|
| |
Crawler – |
| |
This is the process by which a
search engine indexes web pages into its database. Please
refer to spider for more information. |
|
|
| |
Cross Linking – |
| |
Multiple sites all linking to
each other. |
|
|
| |
CSS – |
| |
Cascading Style Sheet. Used to
easily manipulate and effect the design of a web page. |
|
|
| |
|
