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| Glossary |
De-listing – |
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This means that your website is
now removed from a search engine's index. There are several
possible reasons for this, including extended downtime and
techniques perceived by search engines to be ‘spam.’ |
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Dead Link –
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A link to a page that does not
exist, probably because the page no longer exists, the page
has moved, or the server is down. Automated programs can
be used to check your website to ensure such dead links do
not exist. A dead link leads to a '404 error page.' |
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Description – |
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Pretty self-explanatory, it is
descriptive text which concisely explains the purpose of
a page. A Meta tag exists for this, and is used by some search
engines when displaying the page as a result in SERP's. |
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Directory – |
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A website that categorizes other
websites. Such sites are usually manually compiled, depending
on user submissions. Yahoo! And ODP are commercial directories,
whereas Zeal is a non-commercial directory. |
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DMOZ – |
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Also known as DMOZ. This is a
very large directory run by volunteers. This database is
used by many websites on the internet. |
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Doorway Page –
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An optimized page submitted to
search engines in order to rank high for very specific keywords.
With the rise of link popularity as an integral part in ranking
algorithms, this technique has become redundant. Such practice
is considered spam by some search engines. |
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Dynamic Content – |
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This is a web page that changes
its content depending on database information or user settings.
A scripting language such as PHP or ASP is usually used to
bring about such a result. Search engines are now advanced
enough to index such pages, but dynamic variables such as
'?id' may cause problems. |
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Doorway Page – |
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An optimized page submitted to
search engines in order to rank high for very specific keywords.
With the rise of link popularity as an integral part in ranking
algorithms, this technique has become redundant. Such practice
is considered spam by some search engines. |
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