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| Glossary |
Meta Search – |
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This is a way of searching in
which results are taken from various sources and then consolidated
into a single SERP. |
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Meta Tags – |
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Meta tags are HTML entities which
are placed within the <head> section of a web page.
The most common, and most relevant to search engines, are
the KEYWORDS and DESCRIPTION tags. The KEYWORDS tag is used
to place emphasis on specific keywords that the author believes
is relevant to the web page. The DESCRIPTION tag is used to
provide a brief and concise description of the web page. While
no longer as important as they once were, these tags are
still used by some search engines. |
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Mirror Sites – |
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Multiple copies of a site, usually
for redundancy and on different servers, are called mirror
sites. Registering such sites can be seen as spam by some
search engines, and it wise to let only the primary site
be crawled. |
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Misspellings – |
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People will often misspell words
when searching for them. Often, intelligent marketers will
also optimize sites for misspellings in order to capture
this sort of traffic. |
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