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| Glossary |
SE - |
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Search Engine – |
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A website that indexes web pages,
stores these results, and then returns the results based
on user queries. Websites are automatically indexed - sites
such as Yahoo! and DMOZ which have a manual approval process
are directories. |
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Search Engine Optimization – |
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This term refers to the process
of modifying and marketing a website for higher rankings
in search engine results. |
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Search Query – |
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A word of collection of words
(phrase) that are passed on to a search engine in order to
find relative sites. |
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Search Term – |
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A word of collection of words
(phrase) that are passed on to a search engine in order to
find relative sites. |
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SEM – |
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Short for search engine marketing.
This refers to a more encompassing search engine strategy
which includes search engine optimization and use of PPC
Engines to maximize ROI from search engines. |
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SEO – |
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Acronym for search engine optimization. |
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SERP – |
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Short form search engine results
page, SERP's are the actual results returned to the user based
on their search query. |
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Site Map – |
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This is a web page that links
to all pages found on your website in an intelligent and
coherent manner. Such a page is excellent resource in getting
a search engine to spider all pages found within a website.
Site Submission –
This is the actual process by which a site is directly submitted
to a search engine for inclusion into their database. Some
search engines charge a certain amount for 'guaranteed inclusion'
into their search index. |
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Slurp – |
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Search engine spider used by Inktomi.Spamdexing –
While spamming is generally used to refer to unsolicited
bulk mail, spamming in regards to search engines refers
to the process of manipulating search engines in order
to obtain higher rankings. Such techniques are not tolerated
by search engines and if caught, will result in being banned
from them. |
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Spamming – |
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While spamming is generally used
to refer to unsolicited bulk mail, spamming in regards to
search engines refers to the process of manipulating search
engines in order to obtain higher rankings. Such techniques
are not tolerated by search engines and if caught, will result
in being banned from them. |
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Spider – |
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A robot sent out by search engines
to catalogue websites on the internet. When a spider indexes
a particular website, this is known as 'being spidered'. |
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Spidered – |
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A robot sent out by search engines
to catalogue websites on the internet. When a spider indexes
a particular website, this is known as 'being spidered'. |
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Splash Page – |
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While being similar to a doorway
page, the purpose of a splash page is more artistic - a grand
entry way to a website. The use of a splash page is poor
design and not good for proper search engine optimization. |
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Spoofing – |
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Spoofing is deliberately tricking
a search engine spider. Please refer to spamming and cloaking
for more information. |
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Stemming – |
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Variations of a root word. For
example, using the query 'write', stemming might also result
in returns for 'writing' and 'writes.' |
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Stop Word – |
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A stop word is a common word that
is ignored by search engines because it does not add to relevancy.
Words such as 'the', 'it', 'a', and 'for' are considered
stop words are ignored by many search engines. |
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Submission Service – |
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Services that submit your website
to search engines for inclusion are referred to as submission
services. These can be either automated programs or manual
hand submission. This is un-needed if your site is properly
optimized. |
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