How to Use Instagram for Business SEO and Benefit from Its July 2025 Update?

Summary

The latest update makes Instagram for business SEO more impactful by ensuring that optimized posts, captions, and carousels can show up directly in Google search results.

By adopting a strong Instagram SEO strategy, businesses can reach potential customers even outside the Instagram app.

The time to ask how Instagram posts show on Google is gone; now is the time to show up (on Google Searches).

Key Takeaways

• Instagram for business SEO can increase your Google search visibility dramatically.
• Use keyword-rich captions, relevant hashtags, and optimized profile for higher rankings.
• Carousels, reels, and consistent posting are now critical Instagram SEO tips.
• Monitor performance and tweak your strategy using tools like Google Search Console and Instagram Insights.

Table of Contents

1. A few facts about Brands using Instagram for SEO
2. Why Is Instagram Important for SEO Today? 
3. Best Practices for Businesses After the Instagram July Update
4. How to Monitor and Track Instagram Google Rankings? 
5. Use Cases for Local Businesses, Influencers, and E-Commerce
6. Conclusion
7. FAQs

Instagram is no longer just a visual storytelling platform; it has become a vital part of every brand’s search engine optimization strategy.

With the Instagram for business SEO features expanding after the July 2025 update, brands now have an opportunity to enhance their visibility not just within the app but across Google as well.

This blog explains how businesses can leverage these updates to maximize discoverability, drive more organic traffic, and stay ahead in the competitive digital landscape.

A few facts about Brands using Instagram for SEO

• More than 200 million brands leverage Instagram for extended reach in 2025.

• Most Indian businesses leverage Instagram in 2025.

• 90% of the Instagram users follow a business account.

• 80% of the Instagram users prefer videos with captions/subtitles, as it helps them watch videos without the sound.

• Post 10th July 2025, the Instagram indexing on Google has increased by roughly 30%.

Why Is Instagram Important for SEO Today?

Instagram for business SEO has evolved rapidly. Previously, Google’s crawlers couldn’t easily index Instagram content.

But the new update makes more posts, reels, and carousels discoverable in Google search.

This change means businesses can now target keywords on Instagram just as they would on their websites or blogs.

When optimized, your Instagram posts can show up under image search and even in the “Top Stories” section on Google.

This increased Instagram search visibility enhances brand authority and builds trust with potential customers searching online.

Best Practices for Businesses After the Instagram July Update

The 6 Best Practices of Instagram SEO

The July update offers multiple ways for businesses to increase their Instagram search visibility. Below are best practices to adopt:

1. Optimize Your Profile

Your Instagram profile is like a mini-homepage.

For effective Instagram for business SEO, ensure your username, bio, and display name include relevant keywords.

For example

Instead of “@johnsstore,” use “@johnsstore_clothing_brand” if you’re in fashion retail.

2. Use Keyword-Rich Captions

Captions aren’t just for storytelling anymore.

Incorporating primary and secondary keywords in captions is critical to make Instagram posts searchable on Google.

Google now scans captions for relevance, so focus on natural keyword inclusion to taste the results of Instagram SEO.

3. Consistent Posting

Consistency is vital for Instagram SEO.

Posting at least three to four times a week using carousels, reels, and single-image posts can improve how your content ranks in both Instagram & Google search.

PS: You can always do more posts than this limit but not less.

4. Leverage Carousels & Reels

Carousels & reels are prioritized by Instagram’s algorithm and now have a higher chance of appearing on Google.

Use them to educate or entertain your audience while embedding your focus keywords.

5. Write Descriptive Alt Text

Alt text isn’t just for accessibility; it’s a Google indexing Instagram posts signal.

Write descriptive alt text for each image using your focus keyword.

Note: Be as clear as possible while keeping the description short.

6. Include Location Tags

If you run a local business, add location tags to every post.

This helps with Instagram discoverability in search, especially for local Google searches.

And the users can get pinpointed help in seconds.

In summation, keep user- and Google-friendliness in mind when prepping your Instagram for Google Search ranking.

How to Monitor and Track Instagram Google Rankings?

Monitoring results is a core part of Instagram for business SEO.

Here’s how you can track progress:

• Google Search Console: Add your Instagram profile as a property to monitor impressions and clicks.
• Instagram Insights: Check engagement metrics to see which posts are driving traffic.
• Manual Google searches: Periodically search for your keywords and check if your Instagram content appears.
• AI Searches: You can look up these same keywords or even related long-term keywords to check if your Instagram SEO is having indirect reach or not in AI chatbots.

Remember, not all content types appear in Google search.

Stories, for instance, still don’t show up. Focus instead on posts, reels, and carousels for measurable results.

Use Cases for Local Businesses, Influencers, and E-Commerce

Instagram for business SEO isn’t one-size-fits-all.

It is different for various segments, and to help you understand, we depict how it benefits some of the key sectors.

The 3 Key Sectors benefitting from Instagram for Business SEO

1. Local Businesses

A local restaurant or boutique can optimize Instagram profiles with keywords and location tags to capture nearby customers searching on Google.

Instagram posts in Google search results act as mini-ads without spending on PPC.

2. Influencers

Influencers can build authority by making their Instagram content searchable Instagram content.

This expands their reach beyond followers to new audiences actively searching for content on Google.

Plus, what better market value boost for an influencer than their post appearing on Google Search?

3. E-Commerce Brands

For eCommerce businesses, the combination of product-focused reels, keyword-rich captions, and optimized alt text can significantly enhance Instagram on Google search.

Imagine someone searching for “eco-friendly yoga mats” and your Instagram post appearing at the top!

Accordingly, your brand or client can use Instagram SEO too to accomplish the business & marketing goals sooner.

Conclusion

The July update is a game-changer for businesses looking to boost their Instagram for business SEO.

By adopting best practices like keyword-rich captions, alt text optimization, and consistent posting, you can significantly improve your Instagram Google ranking to reach audiences far beyond the app.

Remember: Instagram content on Google is no longer a myth.

Start implementing these strategies today, and you’ll notice increased website traffic, stronger engagement, and higher sales conversions.

Wildnet Technologies is a leading digital marketing company that is helping its clients with 360-degree marketing via AI tools and expertise.

Need contractual marketing? We do that too.

If you’d like to know more,

> How to Make Your Instagram Posts Searchable on Google?

> Instagram Content on Google Search: What It Means in 2025?

> Wildnet’s Glossary (Because jumping to Google isn’t User-friendly)

> Digital Yum (our weekly newsletter helping you upskill over the weekend)

Contact us now at info@wildnettechnologies.com and get Instagram SEO for your business.

FAQs

FAQ 1. How do I make my Instagram posts searchable on Google?

Ans: Use keyword-rich captions, optimized alt text, and location tags.

This will improve Instagram search visibility and help your posts appear on Google.

Or, you can engage us…

FAQ 2. Do Instagram Stories appear on Google?

Ans: No. Stories aren’t indexed yet, so focus on posts, reels, and carousels for Instagram on Google search.

But keep posting Stories for Instagram dominance.

FAQ 3. What type of content ranks best?

Ans: Carousels and reels with Instagram SEO-friendly captions & alt text tend to perform best.

In other words, the content that answers user queries in a visual manner is what Google is looking for.

FAQ 4. Can local businesses benefit from Instagram for SEO?

Ans: Yes, using Instagram discoverability in search techniques like location tagging and keyword optimization can drive local traffic.

In a nutshell, local businesses can strike gold with Instagram SEO.

FAQ 5. How do I track performance?

Ans: Use Google Search Console, Instagram Insights, and manual searches to measure the effectiveness of your Instagram for business SEO strategy.

Remember to keep checking in AI searches as well, because that is the end goal now.