Website design in the Web 2.0
environment
There is a plethora of website design
tutorials or ‘do-it-yourself' kits available as free download to create
your website. But, when we consider commercial web-sites expected to
bring in visitors and generate revenue through potential orders for the
products the web-site seeks to market or sell, we need to look
significantly beyond the freeware. For novices and beginners, the
freeware may be good enough to learn the trade. Website design for commercial
deployment calls for expertise in a number of related areas and a
professionally designed website should perch itself right on top of the
first page of all popular search results.
Web site design for optimal
results
Professional web site design should employ
full circle approach and include web development. The larger component
in the effort should be concentrated over areas like strategic
planning, creativity, business intelligence, application development,
service/product promotion and offer solution maintenance. The website
design aspects will occupy a relatively lesser role though
equally important. The website design should have adequate emphasis on
your objectives, define problems, and design best solutions. Return on
investment should be discussed and will form the first building blocks
for the website design.
Uniqueness
Every product or service, as also every
company is unique in itself. The web site design should be able to
echo this uniqueness to the visitor and convert him into a potential
customer. Inexperienced designers can seldom address the complex issues
that today's web world faces.
The Google example
For example, the Google algorithms for
search engines keep changing at frequent intervals and without any
notice to users. There can be no complaint on this, because that is the
way Google protects their business. Understand that they are at the
top, and want to remain there. This is the healthy attitude that every
business should adopt. Competition makes success sweeter while refining
the product or service offering. It helps you gain better understanding
of the customers' perspective and then attune your own offering to suit
their tastes. Customer after all is the King and it is for the
customers that the business exists. Without customers, how can any
business survive?
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