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Education Digital Marketing: How Our PPC Services Drove 3X Enrollments?
Enrollments (monthly)
Before
After
Key Metrics
- 3X increase in monthly paid enrollments within 6 months
- 42% reduction in cost per enrollment (CPE) via our education digital marketing services
- 68% improvement in lead-to-enrollment conversion rate
- 2.4X growth in high-intent landing page traffic
Objectives
- Scale enrollments for flagship online marketing degrees without inflating ad budgets
- Improve lead quality from digital marketing education online searches
- Build a predictable paid acquisition engine for long-term growth
Key Highlights
- Shift from generic education advertising to intent-driven PPC funnels
- AI-powered audience segmentation and bid optimization
- Conversion-focused landing pages tailored for digital marketing online learning aspirants
Project Background
This education digital marketing case study explores how Wildnet partnered with a fast-growing Indian EdTech brand to transform inconsistent monthly enrollments into a predictable & scalable growth engine using PPC and AI-led optimization. The brand operated in a highly competitive space where students compared multiple platforms offering education and marketing courses before making a decision.
This education digital marketing case study explores how Wildnet partnered with a fast-growing digital skilling EdTech platform serving Indian learners to transform inconsistent enrollments into a predictable & scalable growth engine using AI-led PPC, and full-funnel paid media execution.
The strategy combined Google Ads to capture high-intent search demand and Meta Ads to drive discovery, engagement, and remarketing across the learner journey. The brand operated in a highly competitive space where students compared multiple platforms offering education and marketing courses before making a decision.
Business Background
Industry: Â EdTech | Digital Skilling
Location: PAN India
The client, a digital skilling EdTech platform catering to Indian learners, offered advanced digital skills programs, including certifications and career-focused training in digital marketing and emerging technologies. Despite a strong curriculum and faculty, their paid acquisition efforts were not translating into consistent enrollments.
They also faced stiff competition from established platforms like Udemy and Coursera, as well as free educational content on YouTube. Thus, they needed modern digital marketing for educational institutions.
Challenges
The digital skilling client faced the following challenges when they tried to increase enrollment through paid ad campaigns.
High Competition in Education Marketing
Rising CPCs (cost per click) due to aggressive bidding from competing education advertisers targeting the same learner intent keywords.
Low-intent Lead Generation
Campaigns attracted users curious about education and marketing, but not ready to enroll.
Poor Conversion Rate on Landing Pages
Messaging was generic and failed to address evolving learner motivations needed to convert in 2026.
Limited Visibility into Performance Data
Decisions were reactive due to shallow analysis of campaign and funnel performance metrics.
Inconsistent Messaging across Channels
Google Ads, Meta Ads, landing pages, and remarketing lacked cohesion, resulting in missed conversion opportunities.
Solution
Solutions Used
- Intent-focused Google & Meta Ads Strategy: Google Search campaigns captured enrollment-ready learners, while Meta Ads supported prospecting, nurturing, and remarketing to convert high-potential audiences.
- AI Marketing Services for Personalization: Machine learning models were used to predict user behaviour and adjust bids in real time.
- Audience Segmentation by Learning Stages: Separate funnels for beginners, professionals, and career switchers enabled personalized outreach & faster decision-making.
- Conversion-first Landing Pages: Website pages were redesigned to highlight outcomes, placements, and credibility.
- Full-funnel Tracking: Enrollment-level attribution replaced surface-level lead metrics for real-time optimization.
Strategies Implemented
We, being one of the top education marketing agencies in India, implemented the following 5 PPC marketing strategies to deliver great results.
- Keyword clustering around digital marketing online learning intent
- Day-parting & geo-bid optimization across Indian metros, Tier-1, Tier-2 & Tier-3 cities
- Google Search ad optimization aligned with learner intent psychology
- Full-funnel Meta Ads strategy including prospecting, lookalikes, creative testing, and remarketing
- Continuous A/B testing powered by AI insights
Tools Used
We leveraged the following tools to deliver the desired results.
- Google Ads – Search, Display, and YouTube campaigns
- GA4 – Funnel and enrollment tracking
- Google Tag Manager – Event-based conversion tracking
- Google Ads Smart Bidding + Optmyzr – Smart bidding and predictive analytics
- LeadSquared + HubSpot CRM – Lead-to-enrollment visibility
Implementation
Process
The process we followed to make the magic happen is listed below.
- Deep audit of existing paid and organic performance
- Keyword & intent mapping aligned with digital education buying journeys
- Google & Meta Ads campaign restructuring with AI-led bidding and creative testing
- Landing page revamp focused on trust, clarity, and outcomes
- Scale and optimize based on real enrollment data
This education digital marketing approach ensured every rupee spent moved learners closer to enrollment.
Team Involved
- 1 Google Ads Performance Specialist
- 1 Meta Ads Funnel Strategist
- 1 Conversion Rate Optimization (CRO) Expert
- 1 Account Manager
Here’s what every EdTech brand can take away from this case study,
- Focus on enrollment-ready users, not vanity leads.
- Use AI to enhance human strategy, not replace it.
- Align education marketing with business outcomes.
- Treat PPC as a scalable growth engine.
Why Wildnet?
For EdTech brands in India, education digital marketing’s success requires more than just visibility. It requires understanding student intent, leveraging AI, and executing PPC with precision. Wildnet Technologies’ blend of human expertise and AI-driven execution helps brands move beyond traffic to measurable enrollments.
Screenshots
The Results
It’s time to lift the curtains and reveal the results that made the EdTech client our brand advocate.
Enrollment efficiency (per INR 1L ad spend) was boosted by
47%
Cost per Enrollment (compared to previous month) reduced by
41.8%.
Qualified Demo bookings ( monthly) increased by
2.7X.
