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Real Estate Social Media Marketing: 300% Client Lead Boost
Monthly Lead Boost
Before
After
Key Metrics
- 300% client Lead boost through real estate social media marketing
- 210% Engagement growth
- 180% increase in Property Enquiries
- 3.5X Website Traffic growth
- 42% lower Cost Per Lead (CPL)
Objectives
- Build a strong real estate social media marketing foundation
- Improve marketing in real estate using structured funnels
- Generate high-intent buyer leads
- Strengthen real estate content marketing
- Introduce AI marketing in real estate campaigns
- Develop scalable real estate marketing strategies
- Support real estate agent marketing through social authority
Key Highlights
- Funnel-driven real estate social media marketing execution
- Video-first real estate marketing ideas for engagement
- Integrated real estate digital marketing approach
- AI-driven audience segmentation
- WhatsApp automation for instant buyer communication
- Unique real estate marketing ideas built for Indian buyers
Project Background
In 2026, Real Estate Social Media Marketing is no longer optional. Buyers explore properties through Instagram Reels, YouTube Shorts, and Facebook before contacting agents. Real estate social media marketing has become one of the most powerful channels for discovery, trust-building, and lead generation.
Globally, developers using real estate social media marketing are seeing massive engagement growth, stronger brand recall, and lower cost per acquisition compared to traditional marketing in real estate. Inspired by international real estate digital marketing case studies and evolving buyer behaviour, the below mentioned campaign focused on building a complete real estate social media marketing ecosystem for our client.
This real estate social media marketing case study demonstrates how structured content, AI marketing in real estate, and performance-driven social media marketing services helped achieve a 300% lead boost.
Business Background
Industry: Real Estate Development
Location: Chennai
The client was a mid-size residential developer with strong offline sales but a weak digital presence. They relied heavily on brokers and property portals, limiting brand visibility & increasing acquisition costs.
The developer had a strong offline brand recall but struggled to attract digitally active buyers researching properties through real estate social media marketing. Their competitors had started experimenting with real estate digital marketing, creating pressure to modernize their marketing in real estate approach, and adopt new real estate marketing strategies.
The client wanted to generate high-quality leads for their new housing project in the Andaman & Nicobar Islands.
Challenges
Heavy Dependency on Property Portals for Leads
Most of their leads came from aggregators, which increased commissions and limited brand ownership.
Poor Brand Presence across Social Media Platforms
Pages lacked consistency, trust-building content, and strategic real estate social media marketing execution.
Low-quality Leads from Previous Campaigns
Their campaigns targeted broad audiences instead of qualified property buyers.
Lack of Structured Real Estate Marketing Strategies
No defined funnel, content plan, or buyer journey was leading to wastage of their marketing budget.
Minimal Real Estate Content Marketing
Property listings were posted without storytelling or educational value, leaving viewers little time to connect with the brand.
High CPL in Paid Campaigns
Weak targeting and poor creative led to higher costs without improving conversions.
Solution
Solutions Used
A structured real estate social media marketing transformation supported by integrated digital marketing services.
- Funnel-based Social Media Marketing (SMM) Service
Designed for awareness, consideration, and conversion, user journeys were aligned with modern buyer intent. - Video-first Real Estate Marketing Ideas
Wildnet used walkthroughs, reels, and lifestyle videos to increase engagement & trust for the client. - AI Marketing in Real Estate Targeting
Using AI marketing services, we implemented behaviour-based audience segmentation for higher-quality leads. - Lead Nurturing Workflows
Automated follow-ups improved response time and lead engagement. - Conversion-focused Landing Pages
By optimizing layouts and CTAs of the landing pages, the enquiry conversion rates were improved. - WhatsApp Automation
Preset instant replies on WhatsApp reduced lead drop-offs and improved buyer communication.
Strategies Implemented
Data-driven real estate marketing strategies aligned with Indian buyer psychology were implemented for the real estate firm.
- Short-form Property Videos & Walkthroughs
→ Captured attention quickly and improved engagement.
→ Helped buyers visualize homes without visiting immediately. - Lifestyle Storytelling & Trust-building Content
→ Highlighted amenities, neighbourhoods, and aspirational living.
→ Built emotional connection beyond basic property listings. - Retargeting Funnels & Audience Segmentation
→ Targeted users who engaged with videos or visited landing pages.
→ Increased conversions by re-engaging warm audiences. - Educational Real Estate Content Marketing
→ Shared tips on loans, investments, and buying processes.
→ Positioned the brand as a trusted advisor. - Hyperlocal Targeting for Marketing in Real Estate
→ Focused on micro-markets and specific buyer demographics.
→ Improved lead relevance and reduced ad waste. - Influencer-style Agent Branding for Real Estate Agent Marketing
→ Featured sales advisors as trusted property experts.
→ Increased credibility and personalized the buying journey.
Tools Used
- Meta Ads Manager – Lead generation campaigns
- Hootsuite – Social media scheduling & analytics
- Google Analytics – Traffic and conversion tracking
- Canva & Adobe Suite – Creative design
- HubSpot – CRM & nurturing automation
- WhatsApp Business API – Instant lead response
- ChatGPT – AI marketing in real estate content planning
Implementation
Process
During the 6-month timeline, we leveraged the below mentioned 8 steps to deliver 300% real estate leads growth.
Step 1: Market & Competitor Research
Analysed competitors, buyer behaviour, and gaps in real estate social media marketing.
Step 2: Real Estate Social Media Marketing Audit
Audits evaluating the existing social pages, content, ads, and engagement performance were run to find the current brand standing & issues.
Step 3: Content Strategy & Real Estate Marketing Ideas Planning
Our social media and content marketing teams built monthly content pillars aligned with buyer journey stages.
Step 4: Property Video Production & Creative Development
By creating walkthroughs, drone footage, and lifestyle reels, we ensured the brand’s dominance on social media.
Step 5: Paid Social Campaign Launch
Performance campaigns targeting high-intent audiences were deployed strategically.
Step 6: Retargeting Funnel Setup
Built remarketing sequences for engaged viewers and visitors to ensure boosted conversions.
Step 7: AI-driven Optimization & Reporting
Continuously improved targeting and creatives using campaign data.
Step 8: Scaling Campaigns based on Performance
Optimized the paid ads campaigns by increasing budget allocation for high-converting audiences while decreasing it for the rest.
Team Involved
- 1 Project Manager
- 1 Social Media Strategist
- 1 Paid Ads Specialist
- 1 Graphic Designer
- 1 Video Editor
- 1 Content Strategist
- 1 AI Marketing Analyst
Real estate social media marketing is no longer just about posting listings; it is about building trust, educating buyers, and nurturing long buying cycles.
- Video-first real estate content marketing drives faster engagement.
- Buyers research online long before contacting agents.
- AI marketing in real estate improves targeting precision.
- Structured real estate marketing strategies outperform random posting.
- Unique real estate marketing ideas help brands stand out.
Why Wildnet?
Wildnet Technologies Ltd understands booking cycles, site visits, and long decision journeys in Indian real estate. Our social media marketing service combines real estate digital marketing expertise with buyer psychology to generate serious enquiries, not vanity metrics.
Screenshots
The Results
The real estate developer shifted from dependency on property portals to consistent high-intent leads through real estate social media marketing.
Their User Engagement from social media rose by
5X
This helped in boosting Website Traffic
by
3.5X
Property Enquiries increased
by
180%
