Zero Click Content in 2025: Win Customers Without Relying on Clicks

Summary

Zero click content is that web content which can garner visibility even in zero-click searches. 

A few examples of the Zero click content would be Q&As, HowTo guides, Short information dumps (in-feeds), Carousels, Videos and much more.

Zero-click marketing strategy is thus different from the traditional marketing strategy.

Read our blog to decipher the zero-click content strategy.

Key Takeaways

> Worried about SEO without clicks? Try Zero click content marketing

> Loosing Brand visibility in zero-click searches? Leverage Zero click content to win back the clicks.

> Zero click traffic is one hassle that all the brands are facing in 2025.

> We got it all zero-click content examples, zero click content for social media, zero-click content LinkedIn and much more waiting for you in this blog.

Table of Contents

1. A few facts about Zero-click content 2025 
2. What is Zero-click marketing?

A few examples of Zero-click Content 

Why is Zero Click Content the Achilles Heel for SEO in B2B marketing?

3. What are the strategies to Win Customers with Zero Click Content? 
4. What are the Steps to beat Zero-click searches?
5. What are Easy Hacks to benefit from Zero click content?
6. How do I track zero-click performance?
7. Conclusion
8. FAQs

We know how painful Google zero-click searches can be, as we are from the digital marketing industry.

If you are a business owner, a project manager, an SEO expert or a marketing enthusiast, this blog will help you unlock the power of Zero click content.

Believe us, there is no other way; Zero click content and AI-powered SEO services are the answer in 2025.

A few facts about Zero-click content 2025

• Zero click searches amounted to 65% of the total search volume in 2024 and are bound to rise to 70% in 2025.

• The main sources of Zero-click search are Feature Snippets, Google AI Overviews, PAA, Knowledge Panels, Voice Assistants and AI-chatbots.

• Smart home or IoT devices (voice assistants) are expected to penetrate the market by 92.5% by 2029.

• People Also Ask, or PAA boxes, now appear in 40-60% of Google searches, especially for local intent.

• AEO or answer engine optimization has helped BlakSheep Creative to increase their appearance in Google Answer boxes by 40% and 25% more presence in AI responses.

What is Zero-click marketing?

By now you all must have come across zero-click traffic and be wondering what is no click content.

It’s that search traffic that starts with a search (written or voice-based) and then ends at Google SERPs (search engine result pages).

It has been a hassle to deal with, and that’s why you need the zero click content.

Zero-click content is information displayed directly on platforms like Google or LinkedIn that satisfies the query without a user needing to click a link. It helps brands stay visible even when users don’t visit their websites.

Since users are loving the summarized answers provided by Google, voice assistants and AI chatbots, it is not going anywhere.

Now it’s up to the brands to change accordingly.

A few examples of Zero-click Content

Fig 1: A graphical representation of a thermometer showing the how various platforms deliver zero click content.

Google -> AI Summaries, PAA or People Also Ask and Featured Snippets.

LinkedIn -> Insightful & lengthy posting where no further clicks are needed.

Instagram and/or TikTok -> Videos and Carousels to answer user queries.

X (Twitter) -> Covering the whole story in the feed via in-feed conversation.

Why is Zero Click Content the Achilles Heel for SEO in B2B marketing?

You must be wondering why SEO marketing services fail to beat Zero click content, and it has become their Achilles heel.

Loss of Web Traffic

With lesser click-through traffic coming to the websites, brands are losing valuable online traffic.

Which means that their whole marketing and sales cycle fails, as it depends upon web traffic.

Almost up to 15 to 25% of the web traffic was lost to Zero click searches in 2024 by brands.

Changed Success Metrics

Gone are the days when page views mattered because now engagement is the key.

If your content sparks a conversation, then your content marketing will help in the zero click scenario.

Plus, it develops an authentic brand image, helping users associate with that brand.

Decreasing Brand Awareness

With decreased online traffic and tracking of wrong success metrics, the brand awareness has also gone down.

Because users now trust and click on the brands that feature in Google AIOs.

Thus, with the irrefutable presence and market capture of Zero click searches, brands need zero click content marketing.

It should be done to leverage the changed search engine behaviour by boosting brand visibility via AEO and capturing the “lost” traffic.

What are the strategies to Win Customers with Zero Click Content?

Let us start with the top 6 strategies to win back your customers via zero click content.

Fig 2: A graphical representation of the 6 strategies to garner Zero click success in 2025.

#1 Target Featured Snippets & Knowledge Panels

To make it easier, we have segmented as per the varied snippets.

– Paragraph Snippets

Zero click content for paragraph snippets must have 40-60 words.

– List Snippets

For sharing lists, step-by-step guides or more, bullets or numbers must be used to make it ideal for Google’s and others’ AIs.

– Table Snippets

If you are going to dive deep into something (product specs or more), it is best to show it in a table format.

– Comparison Snippets

If you wish to compare something, using a table format is the best.

Note: Writing a clear & short answer and adding relevant links make any answer worthy of user attention.

#2 Investing in Structured Data

The crawlers that work for search engines, voice assistants and AIs love easy-to-navigate site structure.

So, if a website doesn’t have a simple structure, then it is time to invest and rebuild your schema.

Be it for how-to guides, FAQs, articles, case studies, web pages or more, the vaster this exercise is, the better will be the results.

#3 Optimizing for Question-based Searches

Users ask questions, so the web content that answers questions related to a topic covering what, how, why, when and where is bound to become a profitable zero click content.

#4 Leveraging Value-first Micro-Content

The days of long form are gone, and even if you wish to follow through with it for topical authority.

Craft,

• Quick definitions (100-200 words long max)

• Small videos

• Carousels

• FAQs section on your website

This will help users quench their little-little curiosities and nurture them into brand advocates.

#5 Refocusing on Visuals

Users love high-quality images, graphics and videos.

If you use them in your thumbnails and in the writeups then the content is more likely to be considered for zero click content.

#6 Alignment of Off-Page of Off-SERP Strategies

Zero click content needs to open quickly on all devices, be they handheld or desktop.

Thus, ensure that your website is mobile responsive, has the lowest possible loading speed, and aligns with Google Core Web Vitals & the latest user experience trends.

If you wish to know further about how to make your website best suited for 2025, click here..

What are the Steps to beat Zero-click searches?

If you need a step-by-step guide to beat zero click searches, here’s how you craft the zero-click content.

Investing in Brand Recognition

Users don’t want to be reminded of your brand, but they can benefit from how your brand helps them in daily lives.

So, build brand recognition around your products & services, capturing a permanent space in the users’ brains.

Long-Tail keyword Focus

Fig 3: A graphical representation of the Search Demand Curve depicting Monthly searches against Keywords.

From the above graph, it is evident that long-tail keywords garner good enough traffic and are comparatively easy to acquire.

And the users don’t search with a single keyword; they ask questions that have longer keywords.

Thus, focusing on long-tail keywords is vital to develop zero click content.

Unique, Authoritative and Top-quality Content

Due to the lack of time and attention span, users want authoritative content in as few words as possible.

So, keep your content original with thought leadership insights and ensure that it provides value to anyone who reads it.

How can you match content to search intent?

Remember the first rule of business, “The customer is always right”? Well, it applies here as well.

If your content matches the users’ search intent perfectly, then no one can stop your website from beating the zero-click issues.

Various Search Intents

Here are the four types of search intents that a business comes across:

• Informational searches are leveraged by users to know about a topic.

• Navigational searches are used to reach the right resource on a website.

• Commercial searches are used to garner the information needed before a purchase.

• Transactional searches are the final step before a purchase is made.

By aligning a brand’s web content as per the search intents it caters to, you make it zero click ready.

Omnichannel Marketing as per Your Target Audience

Once you know where your target audience is and what digital & physical channels they use, it is time for omnichannel marketing.

That means targeting the audience by being present on all the required platforms and portraying an undeniable image.

Never Forget Paid Ads

See, as Google Ads can now feature in Google AI Overviews, a brand must leverage them too.

And if your zero click digital marketing is on point, then you will use these ads where your organic doesn’t work and vice versa.

Prioritize Email Marketing

When you are covering all bases in terms of zero click content, why leave the direct method to reach the users?

Email marketing delivers a professional message to the target and a way to discuss business.

It proves quite effective in supplementing the gaps in marketing & sales funnels.

If these steps seem a bit hectic, then you can leverage the easy path to zero click content.  

What are Easy Hacks to benefit from Zero click content?

We know not all brands will have enough bandwidth or budget to partner with a digital marketing agency; thus, we got some easy hacks.

 Fig 4: A semi-circular representation of the 6 Easy Hacks to generate Zero click contents.

1) Write Independent Posts on Socials

Never share a post, a tweet or a carousel without a link to read more.

This way, you are giving the choice to the users to either skim or read the whole thing.

It will help cater to the target audience holistically, whether they are in a hurry or have time on their hands.

2) Social Posts Free of External Links

If possible, provide the whole content on the platform itself because social media algorithms hate a social post with external links.

These posts are buried in deep and thus get lesser traction.

3) Share Curated Information Dumps

You all must have come across “Instagram Photo Dumps” – well, it’s time to use it.

Craft valuable information dumps for social media, keeping them as crisp and on-point as possible.

The users will gobble them like a Free Feast.

4) Owning the Zero Click Space of Google

Make a checklist of all sorts of zero click spaces by Google, like Features Snippets, PAA, AIOs and more.

Then, modify your content according to each one of them; it will get easier once you get the hang of it.

5) Hooking the Readers

The first sentence on any writeup be it a social post, blog or more, is the “Make or Break” moment.

If you can hook the readers, they will be with you till the end, or else there are various hooks in the sea.

PS: Now the Fish in the Sea are limited, and the Hooks in the Sea are increasing.

6) Mini-Tutorials with Vast Scope

As much as you can help the little guy, do it via mini-tutorials.

Because they build viewership, followers, and the impact of a brand in the industry.

Then this authoritative image can be used to convert the actual targets.

We look forward to your feedback on how effectively these hacks worked for you in creating zero click content.

How do I track Zero click performance?

As we covered in the start of the blog, the metrics for zero click are different.

Here they are,

Impression Tracking in Google Search Console

Ø  Go to the Google Search Console -> Performance -> Search Results

Ø  Check Total Impressions and Average Positions

Ø  Filter for your Brand and see the search results related to your brand.

SERP Presence Monitoring

Ø  Use tools like Semrush, Ahrefs and more.

Ø Track your website for AIOs, PAAs, Featured Snippets and Knowledge Panels.

Direct Traffic Increase

Ø  Go to GA4 -> Reports -> Acquisition -> Traffic Acquisition

Ø  Check the Direct Traffic (people who entered your web URL or opened it via a saved bookmark)

Ø  If direct traffic increases while Organic Search remains unchanged, then people visited you later.

Traffic Spikes from the Search Features

Ø  In the GA4 -> Reports -> Acquisition -> Referral Traffic

Ø  Any sudden spikes mean visibility from featured snippets & knowledge panels.

We are hoping that this many tracking options will give you a great cumulative picture of Zero click content’s impact.

Conclusion

Zero clicks are increasing, and there might be a day when there are no click-through searches.

This means that brands need to update their zero click strategy and leverage AI-powered digital marketing services.

All you need now is a reliable AI-powered digital marketing agency….

Wildnet Technologies is a leading digital marketing agency which is now delivering AI-powered digital marketing services.

If you need contractual marketers, we’ve got that too.

For more information,

> Google Ads will now feature in Google AI Overviews

> How AI SEO is Transforming the BFSI Sector in 2025?

> Wildnet’s Digital Glossary

> Wildnet’s Digital Yum (our thought leadership’s weekly newsletter about the latest in digital realm.)

Contact us now at info@wildnettechnologies.com and get the Zero click content marketing services.

FAQs

FAQ 1: How to connect Zero click content with ROI?

Ans: To check the ROI or return on investment impact of zero click content,

Ø  Go to GA4 -> Reports -> Advertising -> Attribution -> Conversion Paths

Ø  Filter for Organic Search and check Assisted Conversions

Ø  Depending upon where the search appears, you can pinpoint the current status of searches in the sales funnel.

FAQ 2: How to connect brand searches with conversions?

Ans: Brand searches can be connected to conversions by

Ø  Opening GA4 -> Reports -> Acquisition -> Traffic Acquisition

Ø  Comparing conversions for Direct & Organic traffic

Ø  Now if direct conversions have risen after an SEO push, it means users came back again for conversions.

FAQ 3: What tools should be used to track Zero click content?

Ans: Here are the tools to track click content,

a)      Google Search Console for impressions and search presence

b)     GA4 (Google Analytics 4) for direct traffic, referral traffic and organic traffic data

c)      Semrush or Ahrefs for SERP monitoring

d)     Brandwatch, Mention or more for brand monitoring

FAQ 4: How to set up Analytics and Tracking for Zero click content?

Ans: You can set up custom reporting for zero click by

Ø  Opening Google Search Console Dashboard (Looker Studio)

Ø  Connect Google Search Console

Ø  Select Clicks, Impressions and Average Position

Ø  Then, track Direct traffic trends in GA4

Ø  Setup apt Attribution reports to get customised zero-click tracking reports.

FAQ 5: How can Wildnet Technologies help my Brand with click Content marketing?

Ans: Wildnet Technologies has been in the digital marketing game for more than 19 years.

During which we have learnt to be always on the go and incorporate the latest tech & trends.

This has helped our 4100+ clients to get their desired business & marketing goals within budget and time frame.

We are one of the few digital marketing agencies in India that are offering AI-powered digital marketing.

So basically, whatever the challenges your brand is facing, we got you.