Google Ads will now feature in Google AI Overviews, or AIOs

Summary

Google recently announced a significant update, i.e., Google Ads will now feature prominently within Google AI Overviews (AIOs).

This move integrates paid search directly into Google’s AI-driven search experience, dramatically changing the landscape of search advertising.

AI in paid search advertising will offer new opportunities and challenges for advertisers.

Key Takeaways

• Google AI Overviews (AIOs) will now be included in Google Ads as announced in Google Marketing Live (GML) 2025.
• Advertisers will gain increased visibility and engagement potential.
• Businesses must adapt strategies for AI-powered SERPs.
• Read this blog to know all about this latest change to Google AI Overviews and steps to feature as paid search in AI Overviews.

Table of Contents

1. A few facts about Google AI Overviews
2. What are Google AI Overviews?

⤷ How is Google AI Overviews impacting the Current Search scenario?

3. Google Ads will now Feature in Google AI Overviews

⤷ How AI Overviews affect Google Ads?

⤷ What does Google AI Overviews mean for advertisers? 

4. How to get Your Google Ads featured in Google AI Overviews?
5. The Future of PPC with AI in Google Ads
6. Conclusion
7. FAQs

The paid ads ecosystem is changing and Google has brought yet another improvement.

Imagine if the Google AI Overviews that are bugging the SEO experts could become a haven for Paid Ads expert.

Well, let’s try to bridge the gap, shall we?

A few facts about Google AI Overviews

• Google AI Overviews peaked during the recent Google Core Update of March 2025.

Fig 1: A bar graph representation of the sectors that were in demand during March Core update in AIOs. [Source: Search Engine Land]

• The Search impressions from Google have increased by 49% (y-o-y) while CTR has decreased to 30% because of AIOs.
• AIOs have seen 7X boost in queries using more than 8 words.
• The citation results from SERPs (21 to 30) have increased by 400%.
• 89% of the citations come from organic rankings 100 and beyond.

What are Google AI Overviews?

Google AI Overviews, or AIOs, are part of Google’s initiative to enhance search experiences by leveraging generative artificial intelligence.

They provide concise and AI-generated summaries directly within search engine results pages (SERPs).

This gives users quick and relevant information without the need to browse through multiple websites.

How is Google AI Overviews impacting the Current Search scenario?

As per Google AI search updates, Google AI Overviews will revolutionize search by offering users rapid insights and significantly reducing reliance on traditional click-throughs.

This shift towards instant and AI-driven information is impacting organic visibility, encouraging advertisers & businesses to rethink strategies to maintain visibility and user engagement.

Google Ads will now Feature in Google AI Overviews

Google has officially integrated Google Ads into AI Overviews as per their recent announcement on 21st May 2025.

This integration means paid ads will now appear directly within the AI-generated content on the SERP.

And increase advertisers’ ability to capture user attention seamlessly within the AI-driven search environment.

According to Google, these ads will clearly be marked as sponsored content, maintaining transparency and trust with users.

This is being done by Google to enrich the user experience further and cater to users’ needs there & then itself.

How AI Overviews affect Google Ads?

The integration of Google Ads into Google AI Overviews means a great shift for advertisers.

Ads will be contextually embedded within the AI-generated summaries, enhancing visibility and potentially driving higher engagement.

Advertisers now need to ensure that their ads are optimized for AI-powered placements, requiring a fresh approach to ad copy and targeting strategies.

Moreover, these AI-powered Google Ads will leverage advanced targeting algorithms, further personalizing the user experience and enhancing ad relevance.

What does Google AI Overviews mean for Advertisers?

This change reshapes paid ads. 

It brings new opportunities — but also new hurdles for marketers.

Here they are.

Fig 2: A graphical representation of the 4 key impacts of Google Ads in Google AI Overviews.

Enhanced Visibility

Advertisers can now position their ads directly within high-engagement AI summaries.

Higher Engagement Potential

Contextual embedding within AI overviews may improve click-through rates and conversions.

Strategic Adaptation Required

Businesses must adjust their PPC strategies to optimize ads specifically for AI overviews.

Competition Dynamics

Competition may increase as advertisers fight for visibility in Google SERPs with AI overviews that will potentially drive up costs.

How to get Your Google Ads featured in Google AI Overviews?

Well, it is a bit tricky, and we will tell you why.

See, Google AI Overviews pull data from the organic content, while Google Ads run as per a brand’s content.

So, for Google AI Overviews advertising, you will have to optimize for presence in Google AIOs and modify your paid ad strategy as well.

Fret not, because we got you steps to get featured in Google AI Overviews…

Fig 3: A graphical representation of the steps to be followed to feature Google Ads in AIOs.

Step 1: Understanding Google AIOs

Google AI Overviews pull organic content from

• High-quality and trusted web pages.

• Websites that provide clear answers and have authority in their domain.

• Brand websites with good to great EEAT scores or Experience, Expertise, Authoritativeness and Trustworthiness.

So first ensure that your brand is able to meet all three criteria.

Step 2: Garnering AIOs visibility for a website

There are four consecutive steps to achieve this, and they are as follows:

Crafting High-Quality & Expert Content

• Target key and high-intent user questions that your target audience may ask.

• Follow a structured & skim-able format such as FAQs, How-to Guides and more.

• Build Topical Authority for your brand in the domain you cater to.

Implementing Schema Markup

• Further enrich web content quality via Review, Product, How-To and FAQs schemas.

EEAT Optimization

• Add client testimonials, credentials, and author bios to build authority.

• When doing Backlinking, look for authoritative links.

• Higher the DA or domain authority, the better the link gets, and if it’s from your industry, then it is the best.

Conversational Language

• Users want replies in their language, and thus Google AIOs look for content in conversational language.

• As much as you are able to mirror user interaction, the better it gets for AIOs.

Step 3: Google Ads for Visibility Support

Did you know Google Ads can be used to drive traffic to your high-performing content and not just for sales?

• Promote Blog Posts, Guides, FAQs and more to help users.

• Focus on Long-Tail keywords that users are bound to ask as a query related to your offerings.

• Responsive Search Ads, or RSAs, should be run using natural language while keeping variations of Q&As in headlines and descriptions.

• Track a mix of Organic and Paid keywords this will help you optimize the marketing plan accordingly.

Step 4: Landing Page Optimization

Landing pages must be,

• Relevant to search intent and answer the related queries.

• Optimized for Google Core Web Vitals & mobile devices.

• Properly linked to other internal pages to depict topical authority.

Step 5: Monitoring and Adjustments

• Use tools like SEMrush, Google Search Console and more to properly track the pages that appear in Google AI Overviews or are garnering impressions.

• Monitor the time spent on the page and bounce rates of the pages getting promoted by Google Ads.

• Leverage A/B testing for ad copies to find the best possible versions.

Once you work on these steps for a quarter, you will start seeing the synchronicity of your efforts, and the results will align too.

That is, your Google Ads and Web Pages will start featuring in Google AI Overviews.

The Future of PPC with AI in Google Ads

The future of Google Ads with AI Overviews signifies a broader shift towards AI-driven search experiences.

With the introduction of features like AI Max, advertisers can harness advanced AI technologies to further optimize paid search campaigns.

The ongoing development of AI-powered Google Ads points to a future where AI is central to search marketing strategies.

Advertisers who proactively embrace these technologies will likely gain a significant advantage in achieving superior engagement, personalization, and ROI.

Conclusion

The inclusion of Google Ads in Google AI Overviews marks a transformative change in the digital advertising landscape.

Advertisers and marketers must adapt quickly to these Google Ads changes 2025 to remain competitive.

Leveraging AI-driven strategies will be crucial for staying relevant and maximizing advertising effectiveness in this evolving search landscape.

So, when are you making the switch to AI?

Wildnet Technologies is an AI-powered digital marketing company that has helped 4100+ clients across the globe via our 19+ years of marketing experience and latest tech & trend inclusion, such as AIs, AI Max, agentic tools and much more.

Need contractual marketers? We got that too…

If you wish to know more,

> Is AI Max the Future of Google Paid Search 2025 onwards?

> Google Agentic Tools to Make Ads & Analytics Better in 2025

> Wildnet’s Digital Glossary

> Wildnet’s Digital Yum (our weekly newsletter from the thought leadership’s desk about the latest in the digital world)

Connect with us at info@wildnettechnologies.com and feature in Google AI Overviews.

FAQs

FAQ 1. Are Featured Snippets the same as Google AI Overviews?

Ans: Well, they might feel the same, but they are different.

Because Featured snippets are from a single web page, while AIOs are the summaries generated from multiple sources.

And this is why AIOs cover a topic in depth and thus answer questions that are related to the search query, while featured snippets answer only one query.

FAQ 2. How are ads marked in AI Overviews?

Ans: Ads integrated into AI overviews are clearly marked as “sponsored” to ensure transparency.

FAQ 3. How will Google Ads in AI Overviews influence PPC campaigns?

Ans: Advertisers must optimize their PPC in AI Overviews strategies for visibility and engagement within AI Overviews to capitalize on enhanced visibility opportunities.

And if they are able to do it, then their client will be the first solution that users will see after reading the AIOs.

In short, now brands who were working on building their presence on AIOs have a golden opportunity to feature as an Ad and capture the user traffic.

FAQ 4. Can AI Overviews increase advertising costs?

Ans: Potentially yes, as competition for these high-visibility spots may drive up advertising costs.

But remember, Google wants to enrich user experience, and the brands that are already depicted in AIOs might not have to pay extra or even run ads.

FAQ 5. How can advertisers prepare for this change?

Ans: Advertisers should start by understanding how AI overviews function and begin optimizing ads to meet the requirements as well as best practices of AI-powered Google Ads.

All of this has been covered in this blog in a step-by-step approach.

FAQ 6: How will Wildnet Technologies help my brand with visibility in AIOs?

Ans: Wildnet Technologies has been in the digital marketing industry for more than 19 years.

During which we have helped clients in various industries and sizes to rank on top via our latest digital marketing services.

Our marketers have vast niche expertise and thus know how niche target audiences want to be wooed.

Our latest powerup includes AI SEO, AI Max in paid marketing, AI-powered social listening in social media marketing and much more.

So, with us, you know, your brand will get the best possible exposure as per your budget and timelines.