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Summary
Are you a business from the BFSI sector which is unable to attract users in 2025?
It is because you are leveraging traditional SEO, which has lost almost 60% of its power to zero-click searches.
Fret not; we got a newsletter on AI for SEO that will change the BFSI game once and for all.
Key Takeaways
> Want to make your SEO optimization strategies future ready?
> As per the SEO market trends 2025, AI is reigning supreme.
> By reading this newsletter, You will get to know why AI SEO is vital for BFSI sector.
Table of Contents
⤷ Why is Traditional SEO failing for the BFSI sector?
⤷ Static Search to Dynamic Search Intent: The Understanding
⤷ Personalizing SEO via AI-powered Content Engines
⤷ Conversational and Voice Search: The Future of Search Queries
⤷ SEO & Compliance: AI, the Accuracy Guardian
The current digital landscape is evolving, and the digital transformation it is bringing to the BFSI, or Banking, Financial Services & Insurance, sector is mind-blowing.
But that raises a concern in the marketing world, especially with the rise of AI.
AI SEO is the solution, and in this newsletter we will inform you the BFSI sector is getting transformed by it.
If you are a bank owner, a banking professional, a marketer, an SEO expert, a tech expert or a student, it is time to be blown away by the magical powers of AI SEO.
A few facts about AI SEO in the BFSI sector
- In the USA alone, 15 million users leveraged AI search in 2024, and the number is expected to rise to 36 million in 2028.
Fig 1: A bar graph representation of the number of users in the USA that leveraged AI search in 2024 vs 2028 (expected). [Source: Statista]
- ChatGPT is the quickest growing AI-search engines.
- Due to Google AI Overviews or AIOs, 60% of the searches result in zero-click searches or users do not click on any website.
- 84% of the marketers prefer using AI for SEO to align web content with users’ search intent.
- By 2026, 80% of the banks will be adopting Generative AI.
What is the BFSI Sector?
BFSI, or the banking, financial services and insurance sector, is a group or an umbrella of all the finance-related institutions, as they all point to the same thing, i.e., monetary transactions.
It is currently undergoing massive digital transformation to bring in,
- Mobile banking
- Customer-focused approach
- Regulations & compliance (needed for the 21st century)
- Big Data analytics (for fraud detection and more)
Now, let us understand the importance of AI for SEO in the BFSI sector.
Why is Traditional SEO failing for the BFSI sector?
Fig 2: A graphical representation of the SWOT comparing AI SEO and Traditional SEO in the BFSI sector.
There are three key reasons why traditional SEO does not work anymore for the BFSI sector, and they are as follows:
Strict Compliance & Trustworthiness
The BFSI sector in 2025 needs to adhere to stricter compliance than before, along with encouraging their trustworthiness amongst their clients.
This means no more third-party data for marketers to run SEO campaigns on.
Fast Delivery of Accurate Information
Faster delivery of accurate information is possible only via AI usage.
When the BFSI sector started using AI to help improve their search results, they became a part of the reason why traditional SEO won’t work.
Personalized & Intent-driven Journeys
Customers nowadays prefer a customized banking experience and need the BFSI sector to deliver customer journeys based on the search intent.
This much personalization on the go is only possible via AI.
In short, the BFSI sector could not negate the positive impact brought by AIs and had to use them.
Their target audience, or the general public, was already using AI.
So, traditional SEO does not have any scope in BFSI anymore, at least not by itself.
What is AI SEO?
AI SEO, or the Artificial Intelligence SEO is a revolutionary idea where AI is used to help navigate the ever-changing nooks and crannies of the search realm.
Using artificial intelligence SEO or AI for SEO ensures that a brand gets visibility even when the search methods are changing.
Users prefer voice assistants and AI search engines because they get summarized answers.
Plus, they can also ask follow-up questions, both of which are not possible in a search engine like Google or more.
How AI SEO is Transforming BFSI Sector in 2025?
It is time to discuss the impact of AI and SEO on the BFSI domain in detail.
We will do that in terms of various attributes that are critical for a BFSI institution.
Fig 3: A graphical representation of the AI SEO revolution in the BFSI domain.
Static Search to Dynamic Search Intent: The Understanding
Traditional SEO was all about keyword matching.
For example, users would search for “best savings account”, “mutual funds for beginners” or more, and the SEO would help connect the dots with the BFSI brands.
But now it doesn’t work.
Although with AI SEO, which uses NLP or natural language processing, deep learning, semantic analysis and more, the search intent is decoded and then catered to.
Here are some sector-based impacts on BFSI:
Loan & Credit Products
AI for SEO tools and services can decode questions like “what’s the cheapest home loan with lower prepayment options for a salaried employee in Noida?” whereas traditional SEO will not be able to grasp all the angles of the user query.
Insurance
To a user query, “What kind of life insurance would also provide health insurance benefits like Telemedicine and Vaccine cover?”, only AI and SEO will be able to provide a satisfactory response.
Wealth Management
To get the best investment ideas, you don’t need a team of investment bankers anymore.
You just need AIs that can analyze the internet for the real-time trends, reviews, current market fluctuations, past market history and do a prediction accordingly.
For example, an investment banker would have suggested mutual funds, FDs & more, while an AI would suggest cryptocurrencies, ESG (environmental, social and governance) funds, REITs (real estate investment trusts) and more.
Banking
The banking services benefit from AI-powered SEO by providing user-personalized content, voice optimization, and intent-based search results.
AI and SEO also helped banking institutions to boost their compliance adherence, decrease CAC (cost per acquisition) & deliver real-time updates to their clients.
Thus, by using AI SEO, BFSI providers can understand their customer queries beforehand and prepare answers accordingly.
Personalizing SEO via AI-powered Content Engines
The BFSI sector needs to be fresh, regionally relevant and compliant.
Using AI SEO that is integrated with CMS tools will help in crafting dynamic content engines.
Via these engines,
- Financial trending topics can be easily identified.
- Content can be personalized on the basis of devices, customer profiles and geographical locations.
- Various content like FAQs, blog snippets and glossary terms can be optimized for visual & voice searches.
A few BFSI Use Cases
Below are some use cases from the BFSI to depict the same.
Ø A big NBFC (non-banking financial corporation) used AI SEO to localize their personal loan offerings for the Tier 2 cities in India.
Ø An insurance provider updates their policy comparison pages on a weekly basis via AI-generated content.
Ø An investment firm personalizes their content for each investor based on their aggressive, balanced or conservative behaviours via AI.
It resulted in hyperpersonalized content delivery as per the user’s preferences while working with only 50% of the traditional SEO team.
Conversational and Voice Search: The Future of Search Queries
Roughly 40% of the financial queries are now directed towards voice assistants, conversational interfaces and chatbots.
Leveraging AI and SEO has helped BFSI companies to ensure visibility in all these search results.
Voice Optimization
It requires content to be structured in the form of featured snippets to help direct readouts.
Conversational SEO
If your BFSI brand uses AI for SEO, then users can simply be wooed to use your banking chatbot instead of AI chatbots.
Multilingual indexing
Using AI SEO, BFSIs can cater to users speaking different tongues such as Bengali, Tamil, Marathi and more.
Whereas without AI SEO, the BFSI would have disappeared in the zero-click environment.
SEO & Compliance: AI, the Accuracy Guardian
BFSI brands cannot play around with content lightly because of the regulatory and compliance risks.
While with AI for SEO, you can simply integrate compliance frameworks directly into the content lifecycles.
Regulatory-aware Content Creation
AIs can be trained in regulations needed by IRDAI, SEBI, RBI and more to help flag any risky content.
Fact-checking & Citations
AI and SEO platforms can help in running a confidence score & checking the citations to ensure that no false claims get through.
Automated Updates
If a BFSI business uses AI for SEO, then they can update their content on financial policies as and when the respective authorities update it.
Now even the conservative banks & insurers are able to become future-ready via the combination of AI and SEO.
Predictive SEO
BFSI companies using AI-driven SEO don’t just see the search trends; they predict them.
Be it,
- Seasonal demand spikes like investment to save taxes in March,
- Untapped search themes like insurance for remote workers,
- Building content roughly 3-6 months before the competitors, or more, AI and SEO can help with it all.
The dream of owning the BFSI SERPs (search engine result pages) is destined for those who use AI for SEO.
AI SEO: Technical aspects
AI SEO is not all about content; it also helps in improving the technical aspects of a BFSI website.
Core Web Vitals
AI for SEO tools can easily detect and rectify issues like page speed, mobile friendliness, responsiveness and more, which is vital in fintech apps.
Smart Schema Markups
Zero-click searches can be harvested if content like reviews, FAQs, interest calculators and more are displayed using AI SEO.
Indexing Management
AI SEO can help with the indexing of only those pages that are the latest, thereby saving the crawl budget designated for every website.
BFSI organizations have roughly 1000 pages or more, and thus they need to ensure the technical health for all of them.
AI SEO for Trust Building
We know how easy it is for the anti-social elements to create deepfakes, and thus customers want their search results to be backed by authoritative providers.
Google’s EEAT, or Experience, Expertise, Authoritativeness, Trustworthiness can be leveraged by BFSI brands via AI for SEO.
For example, AI-driven SEO can help with,
- Crafting Author bios using verified credentials
- Claims with the backing of true facts and citations
- Case Studies & Explainer videos to boost user friendliness
In 2025, customers don’t just want the best financial advice; they need it to be backed by real-world examples and citations.
How can a BFSI brand start its AI SEO journey?
If you wish to start your AI and SEO journey, here’s how you do it.
Fig 4: A step-by-step guide to leverage AI and SEO for the BFSI domain.
Step 1
Audit the current search presence of your BFSI brand for factors like trust signals, technical performance and intent alignment.
Step 2
Identify the high-potential pages that can be easily boosted via AI for SEO.
Step 3
Invest in the AI SEO tools and platforms that align with the compliance needed by the BFSI sector.
Step 4
Your marketing and compliance teams should be trained to work together as per the SEO roadmap.
Step 5
Use AI and SEO to build predictive dashboards that will help in monitoring the search trends for your products & services.
Step 6
Keep a close eye on EEAT metrics to ensure that your web content resonates with authority and transparency.
All you need now is a reliable SEO company that uses AI SEO for its clients…
AI SEO: The Way Forward for BFSI
SEO of 2025 is no longer a digital marketing service; rather, it is a cross-functional capability that brings together user traffic, UX, branding, compliance and product awareness.
BFSI institutions can lead this digital transformation by,
- Appointing AI SEO leads to spearhead their customer experience and growth teams
- Integrating AI SEO insights in product designing, FAQs, tool creations and mobile UX
- Monitoring and measuring SEO while covering metrics like CAC, trust metric and LTV (Loan-to-Value) along with usual SEO metrics.
Are you excited for AI-powered SEO?
Conclusion
The finance industry is modernizing at an unprecedented rate to become customer favourite, competitive and much more digital.
With AI and SEO together, they can make their mark & be the leaders of change.
This will guarantee them the thought leadership they desire in the BFSI industry.
So, don’t wait and try AI for SEO now…
Wildnet Technologies is a leading Digital Transformation company that has helped its 4100+ clients with the latest digital marketing, software development, software consulting and contractual resources.
If you need to hire a contractual marketer? We got you.
For more information,
> The Future of SEO Tools: Will AI Take Over Search Position Tracking?
> ChatGPT SEO vs. Traditional SEO: Who Wins the SEO Battle?
Connect with us now at info@wildnettechnologies.com and witness the magic of AI SEO.
FAQs
FAQ 1: What are the key benefits of AI SEO for BFSI?
Ans: The key benefits of AI SEO for BFSI are as follows:
- Better Accuracy & Compliance
- Improved SERP ranking in competitive niches
- Boosted User experience (UX) across varied languages & devices
- SEO scalability for 1000+ pages
- Better Conversion rates via Personalized journeys
FAQ 2: What are the indirect benefits of using AI SEO in the BFSI sector?
Ans: Here are some of the indirect benefits of AI SEO in the BFSI sector,
- Lower Acquisition costs
- Trust building in an AI-powered world
- Omnipresence (being everywhere your customers need you)
FAQ 3: What are the latest AI trends in the Banking sector?
Ans: The latest trends in the banking sector are,
- Centralized GenAI operating models
- Cloud-first architecture
- Advanced Anomaly & Security breach detection
- LLM Adoption for Banking
- Virtual Assistants and Chatbots
- Algorithmic Trading
- AI-powered Regulatory Compliance
- AI-driven Pricing
FAQ 4: What are the best practices to be followed by a BFSI brand trying to adopt an AI trend?
Ans: The best practices to be followed for AI trend adoption in the BFSI domain are,
- Choosing the right AI trend for adoption
- Seeking guidance from AI experts
- Leveraging outsourced AI and ML expertise
- Prioritizing the Security & Regulatory Compliance
FAQ 5: How can Wildnet help a BFSI client with AI SEO?
Ans: Wildnet’s SEO experts have been in the digital marketing industry for more than 19 years.
They have seen it all, and that’s why they follow user friendliness before Google started putting penalties on brands that are SEO friendly.
Our latest inclusions to SEO services – ChatGPT SEO, AEO (answer engine optimization), VSO (voice search optimization) and GEO (generative engine optimization) – are helping our clients rank in AI search results as well.
And our clients are also raking in the benefits of better predictions and quicker implementations as well.
