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The recent Google June 2025 core update has once again reshuffled the digital landscape.
While some marketers are celebrating a surge in rankings, others are scrambling to assess the damage.
But this isn’t just about one algorithm change — it’s a signal for marketers to adapt, act smarter, and prioritize human-first AI-friendly strategies.
In this newsletter, we decode the core update chaos, analyze its implications, and share actionable insights to future-proof your SEO strategy.
Key Takeaways
Ø The core update is not a penalty; rather, it’s a recalibration of Google’s understanding of high-quality content.
Ø Brands that rely on thin, outdated, or over-optimized content are the worst hit.
Ø AI-powered SEO strategies focused on EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) are emerging as the new normal.
Table of Contents
⤷ How is the Google June Core Update 2025 Fuelling This Chaotic Fire?
When the core update hits, marketers often feel like they’ve been caught in a storm.
Website traffic plunges. Rankings disappear. Strategies that once worked stop delivering.
The Google Search Algorithm Updates are designed to reward value and relevance, but in doing so, they also punish stagnation & shortcuts.
So, what’s different about the Google June 2025 core update, and more importantly, what should marketers do about it?
A few facts about the Latest Google Core Update June 2025
- Google dropped the June Core Update of 2025 on 30th June.
- It is expected to be rolled out within 3 weeks, i.e., well into July 2025.
- This is their second core update of 2025, the first being the March Core Update.
- The websites that are not following the user-centric approach and spamming will bear the brunt of this update.
- Wildnet offers Google Penalty Recovery Services to alleviate the penalties put by Google on such brands.
How Does a Google Core Update Lead to Marketing Chaos?
Each core or broad update redefines what Google considers “helpful content”.
For marketers, this means:
- Sudden drops in high-performing pages
- Changes in featured snippet eligibility
- Volatility in domain authority and topical trust
- Budget overhauls as PPC becomes a fallback for lost organic traffic
Brands built on content shortcuts, keyword stuffing, or outdated tactics are the first to fall.
The latest Google core update has magnified these cracks because of the rise of AI-powered marketing analytics, AI searches and user-friendliness.
How is the Google June Core Update 2025 Fuelling This Chaotic Fire?
The Google June 2025 core update is unique because it comes in the backdrop of Google’s renewed focus on Search Generative Experience (SGE) and user trust.
Here’s what’s expected with this update
- High volatility for AI-generated content with low originality.
- Prioritization of first-hand experience and expert-driven narratives.
- Removal of outdated content: Google is actively deindexing low-quality pages.
- Boost to domain-level authority signals or strong sites will get stronger.
Sites with well-structured schema, accessible user experiences, and consistently updated blogs have benefited.
Others have been left behind, which is fuelling a content reset across industries and a marketing frenzy.
What Can Marketers Do to Beat This Algorithmic Update Chaos?
As per Google, the marketers can keep waiting till the rollout completes.
But being a leading player in the digital marketing space for more than 19 years, Wildnet suggests that you make your move now.
Because everyone else will wait and speculate.
We have divided the things that marketers and marketing agencies can do into two sections.
Current Actions
These 5 Steps Guide to Survive the Google Core Update of 2025 need to be implemented now and on a wartime-like level.
The 5 steps that Brands can help in Beating the Google June Update of 2025.
1. Audit Content Inventory
Identify low performing, outdated, or thin content.
Refresh or consolidate where possible.
Use tools like GSC, Screaming Frog, and Semrush to analyze pages hit post-update.
2. Double Down on EEAT
Strengthen author bios, link to credible sources, and demonstrate first-hand expertise.
As Google rolls out June 2025 Core Update with EEAT baked into its ranking signals, it is time to be ready for it.
One of our ecommerce client saw a 37% increase in organic traffic and a 22% uplift in rankings within 3 weeks of revamping their content using EEAT principles and structured data, right after the March 2025 core update.
Imagine the impact you can have if you act now on the June update.
3. Update Schema Markup
Help Google understand your content better.
Use structured data for authorship, product reviews, FAQs, and videos.
4. Revisit UX Signals
Improve page load speed, reduce bounce rates, and increase dwell time.
Because user behavior is now one of the strongest signals impacting your rankings.
5. Monitor Competitors
If your rankings dropped, someone else’s climbed.
Learn from their on-page structure, content type, and publishing frequency by using Ahrefs.
This way you can fortify your advantage over the business competitors.
Future-Proof Moves
Simply being reactive won’t help; a business must be proactive to stay on top.
4 steps to Future-Proof Your Website against Google Updates
Create Evergreen & Cornerstone Content
Build deep and authoritative resources that answer real user queries.
These serve as trust anchors for your domain.
Invest in AI-Supported Content Strategy
Use AI to scale ideation, topic clustering, and performance forecasting but always retain human creativity & validation.
Build Topic Authority
Instead of scattering keywords across multiple posts, cluster them around themes and interlink strategically.
Diversify Traffic Channels
Email, YouTube, Podcasts, and even LinkedIn newsletters like this will help you in owning the audience outside of Google’s sandbox.
Remember, the communities you build with these steps will be your brand advocates and constant ROI support.
So, invest in building a community and keep enriching it.
Why is AI-Friendly Digital Marketing the Answer to Marketing Stability?
In the age of volatile Google Search algorithm updates, you need content that is created for humans but optimized for AI.
The breakdown of an AI-friendly Digital Marketing Strategy
An AI-friendly digital marketing strategy includes:
- Natural Language (NLP) friendly headings and subheads
- Semantic keyword usage
- Internal linking powered by topic relevance
- Media-rich content (images, carousels, videos) for blended SERPs [search engine result pages]
- Structured content formats for voice and generative search
The recent Google updates for SEO prove that
The blend of tech and human is no longer optional; it’s essential.
Conclusion
The chaos from every Google update is a loud wake-up call.
It’s a reminder that SEO isn’t static; it’s dynamic, iterative, and deeply user-centric.
The brands that succeed post-update aren’t the biggest or loudest. They’re the most useful.
The latest Google core update is not the end. It’s the beginning of a smarter and more sustainable marketing era.
It’s time to embrace change, leverage AI, and create content that withstands not just this broad update but all the ones to come.
All you need now is an AI-powered digital marketing agency that can implement the above hacks….
Wildnet Technologies is the first ever AI digital marketing companies in India, and we are changing the digital game as you read this.
Need a contractual digital marketer? We got you.
If you need more information,
> Google June Core Update 2025: What Is It & How to Prepare for It?
> Artificial Intelligence Optimization (AIO) in Marketing: The Complete Guide
Need help decoding Google’s updates?
Let Wildnet’s AI-ready SEO team show you the way.
Reach out to Wildnet Technologies at info@wildnettechnologies.com or visit www.wildnettechnologies.com/core-update-recovery
FAQs
FAQ 1. What is a Google core update?
Ans: A core update is a broad change to Google’s algorithm aimed at improving the relevance and quality of search results.
Google brings it to offset all the malicious and black-hat marketing tactics that some folks employ.
FAQ 2. Is the Google June 2025 core update a penalty?
Ans: No. It’s not a penalty but a reassessment of content value across the web.
But it is being portrayed as one because then you wouldn’t question your digital marketing agency.
FAQ 3. Why did my rankings drop after the core update?
Ans: If your content is outdated, lacks expertise, or doesn’t satisfy user intent, it may lose visibility post the update.
And it would have happened in 2024 as well, so instead of questioning the way of the marketing world, try aligning with it.
Because your customers will love it.
FAQ 4. How can I recover from a core or broad update hit?
Ans: Conduct content audits, enhance EEAT signals, update schema, and improve user experience metrics to recover from the Google algo update repercussions.
And prepare for such updates in the future too so that you never have to worry about them.
FAQ 5. Should I use AI tools to generate content now?
Ans: Yes, but responsibly. AI can assist in planning, optimizing, and scaling, but human oversight is critical for trust & originality.
Plus, humans bring emotions that render the H-2-H or human-to-human marketing which is trending now.
