How our Fintech SEO strategy got a #1 ranking for a Fintech Brand?

Conversion Rate
Before
%
After
%
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Key Metrics

  • 168% growth in organic traffic
  • 28% decrease in Bounce Rate
  • 120+ quality Backlinks
  • Lead conversion rate improved by
%

Objective

  • Boost the Fintech SEO ranking of the client via apt Fintech SEO strategy implementation.
  • Increase the Organic traffic by 150%
  • Enhance the Lead Conversion rate
  • Build a thought leadership image for the client

Key Highlights

  • Wildnet devised a custom Fintech SEO strategy for the client.
  • Leveraged the latest SEO tactics like AEO, VSO and ChatGPT SEO + traditional SEO
  • Delivered better results than their client expectations within the given timeframe.

Development Timeline

6 months

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Project Background

Client Background

Client Industry: Fintech (BFSI)

Location: Mumbai, India

A new and fast-growing stock trading Fintech company in Mumbai, India, wanted to revolutionize India’s retail stock marketing space with AI-driven investment insights. 

Despite its innovation, they struggled to rank on Google and compete with big names like Groww, Zerodha, and Upstox. That’s when they turned to Wildnet for a breakthrough fintech SEO strategy.

They needed help with their search rankings and thus wanted to engage the best fintech SEO services in India from an SEO company for fintech.

In short, they needed a tailor-made fintech SEO strategy by leveraging the top-notch SEO for fintech companies.

Objectives:

  • Boost search rankings via high-intent keyword SEO by optimizing for “safe investments for pensioners”, “best investment app for students”, “zero commission trading app” and more.
  • Improve organic traffic by 150% in the next 6 month via the best possible fintech SEO strategy.
  • Empower lead generation via landing pages optimized for SEO
  • Build thought leadership in the fintech niche
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Challenges  

Poor Organic Visibility

No presence on SERPs due to lack of SEO structure or strategy. The fintech company was unable to appear on the first search engine results page, or SERP.
Because they were not following a keyword-based approach or a fintech SEO strategy, they were simply trying to make stock trading better for their customers.

Massive Competition

The fintech company was head-to-head with massive players in the BFSI domain, such as Zerodha, Groww and more.
These competitors have captured the market and had bigger marketing budgets too.

Lack of EEAT

Google has clarified that for content to rank on their search engine, it needs to depict EEAT, or experience, expertise, authoritativeness and trustworthiness.
The fintech business could not build any of it because they were getting almost zero visitors on a daily basis.

SEO Issues

The fintech website was lacking in all aspects pertaining to SEO services.
Be it backlinking profiles, on-page issues, technical issues, or outdated content, they had it all.

Solution

Development and Implementation

Application Screenshots

fintech-app-screens1

Results  

Quantitative
Results

Qualitative
Results

Client Feedback
and Ratings

Future
Plans

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