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How our Fintech SEO strategy got a #1 ranking for a Fintech Brand?
#1 Ranking Keywords
Before
After
Key Metrics
- 168% growth in organic traffic
- 28% decrease in Bounce Rate
- 120+ quality Backlinks
- Lead conversion rate improved by
Objectives
- Boost the Fintech SEO ranking of the client via apt Fintech SEO strategy implementation.
- Increase the Organic traffic by 150%
- Enhance the Lead Conversion rate
- Build a thought leadership image for the client
Key Highlights
- Wildnet devised a custom Fintech SEO strategy for the client.
- Leveraged the latest SEO tactics like AEO, VSO and ChatGPT SEO + traditional SEO
- Delivered better results than their client expectations within the given timeframe.
Project Background
Client Background
Client Industry: Fintech (BFSI)
Location: Mumbai, India
A new and fast-growing stock trading Fintech company in Mumbai, India, wanted to revolutionize India’s retail stock marketing space with AI-driven investment insights.
Despite its innovation, they struggled to rank on Google and compete with big names like Groww, Zerodha, and Upstox. That’s when they turned to Wildnet for a breakthrough fintech SEO strategy.
They needed help with their search rankings and thus wanted to engage the best fintech SEO services in India from an SEO company for fintech.
In short, they needed a tailor-made fintech SEO strategy by leveraging the top-notch SEO for fintech companies.
Objectives:
- Boost search rankings via high-intent keyword SEO by optimizing for “safe investments for pensioners”, “best investment app for students”, “zero commission trading app” and more.
- Improve organic traffic by 150% in the next 6 month via the best possible fintech SEO strategy.
- Empower lead generation via landing pages optimized for SEO
- Build thought leadership in the fintech niche
Challenges
Poor Organic Visibility
No presence on SERPs due to lack of SEO structure or strategy. The fintech company was unable to appear on the first search engine results page, or SERP.
Because they were not following a keyword-based approach or a fintech SEO strategy, they were simply trying to make stock trading better for their customers.
Massive Competition
The fintech company was head-to-head with massive players in the BFSI domain, such as Zerodha, Groww and more.
These competitors have captured the market and had bigger marketing budgets too.
Lack of EEAT
Google has clarified that for content to rank on their search engine, it needs to depict EEAT, or experience, expertise, authoritativeness and trustworthiness.
The fintech business could not build any of it because they were getting almost zero visitors on a daily basis.
SEO Issues
The fintech website was lacking in all aspects pertaining to SEO services.
Be it backlinking profiles, on-page issues, technical issues, or outdated content, they had it all.
Solutions
Solution Provided
- Wildnet being in the digital marketing domain for more than 19 years and having rendered top-notch Fintech digital marketing, understood the root cause of their problems, which was no Fintech SEO strategy.
- This became evident when our SEO marketing team conducted an in-depth SEO audit of their website and found almost 500+ issues.
- The good thing is our SEO experts love a blank slate because now they can build the fintech brand from the ground up.
- A 360-degree fintech SEO strategy was devised especially for the fintech Brand, and after approval from the client, it was implemented.
- SEO services provided to the Fintech startup not only included traditional SEO but also the latest SEO techniques like VSO (voice search optimization), AEO (answer engine optimization), ChatGPT SEO and GEO (generative engine optimization) or a 360-degree Fintech SEO strategy.
- It was done to ensure the omnipresence of the fintech company, be it a search engine, AI chatbots, AI search engines, or voice assistants.
- Keywords which were long-tail, conversational, commercial, and high-intensity were used.
- Fintech content marketing services were leveraged to overhaul the prior web content on the client website.
- Their website was made ready as per the requirements and compliance needed in 2025, such as Google (Core Web Vitals), mobile responsiveness, and web accessibility.
- The client needed to build thought leadership, and it was possible only via quality backlinks.
- So, our backlinking experts worked alongside guest posting experts to rope in quality PR, finance and forum websites to build the client’s repo in BFSI market.
- The GMB (Google My Business) or GBP (Google Business Profile) was built for the fintech organization with appropriate images, keywords and reviews to ensure local coverage as well.
Strategies Implemented
- A Fintech SEO strategy was devised specifically for the client to help them achieve their goals within their given time frame.
- We utilized keyword Clustering along with SERP Mapping strategies to portray the fintech startup as a reliable brand in the stock marketing niche.
- We utilized Internal Linking and Content Pillaring strategies to build the Fintech Startup’s topical authority in the BFSI market when it comes to retail stock marketing.
- EEAT improvement strategy was utilized via leveraging citations and author bios.
- Link building for fintech strategies was used to bring in quality backlinks from higher DA (domain authority) BFSI niche-related publication brands.
- Continuous improvement strategy was leveraged via daily monitoring, weekly performance review, feedback sessions and sprint-based content rollout plans.
Technologies Used
- Semrush was used for 360-degree or omnichannel marketing.
- Google Search Console was used for general SEO insights.
- Screaming Frog was used for technical SEO for fintech.
- Ahrefs was used for backlinking and competitor analysis.
- Surfer SEO was used for optimizations related to on-page SEO for fintech websites.
GA 4 or Google Analytics 4, was used for appropriate tracking of the key metrics.
Implementation
Process
- SEO team’s project manager and a sales personnel went on a discovery call with the client to understand their requirements, current scenario and future goals.
- Then a comprehensive SEO audit of the fintech client’s website was undertaken, and the results were shared with the client.
- Keyword research was done to formulate an SEO strategy deck in the first two weeks.
- The third and fourth weeks were devoted to technical SEO fixes and framework design for web content.
- Then the content was rolled out, paired with backlinking and on-page optimizations, which took roughly 4 months.
- In the final month, minute corrections and optimizations were done to get the perfect results.
Team Involved
- 1 Project Manager
- 1 SEO Expert
- 2 Content Writers
- 1 Graphic Designer
- 1 Link Building Expert
- 1 Web Developer
- 1 QA Tester
6 months
Application Screenshots
Results
Quantitative
Results
- Organic traffic grew by 168%.
- 10+ high-intent keywords now rank #1 in SERPs
- Bounce Rate decreased from 71% to 43%.
- Backlinking profile was boosted via 120+ quality backlinks
- Lead conversion rate was boosted by 72%.
Qualitative
Results
- The fintech brand started gaining a reputation in content forums.
- Users left five stars and positive comments on the client’s GBP profile.
- BFSI bloggers now recognize the fintech brand and it has even been featured in some round-up lists.
- Client Feedback and Ratings
Client Feedback
and Ratings
- The BFSI client loved Wildnet’s SEO services delivered via a custom Fintech SEO strategy and thus rated it 5/5.
- Their CMO’s feedback “The SEO results we achieved with Wildnet were phenomenal. From being invisible on Google to the top spot, this has changed our lead gen game completely.
Future
Plans
- Expand the fintech company’s reach in multilingual markets such as Tamil, Bengali, and more.
- Leverage AI-generated insights and deliver them on a weekly basis to build a BFSI community.
- Leverage influencer marketing to start off with social media marketing and become a fintech influencer.
