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How We Ranked a Healthcare website on Google Search for local Keywords? | Healthcare Sector SEO Case Study
Market Valuation
Before
After
Key Metrics
- 24.66% Growth in Organic Traffic
- Competitive Local Keywords are Ranked in the Top 10 Position in SERPs
- “Near me” Keywords are ranked in the Top 10 Position as well
- 300+ Quality Backlinks
Marketing Objective
- Visibility on highly competitive Location-based keywords on SERPs
- Increase Pure Organic Traffic by engaging a digital healthcare marketing agency
- Visibility on highly competitive “Near me” related keywords on SERPs
Key Highlights
- We devised a custom Local SEO strategy for the reputed Healthcare Brand.
- Leveraged the latest SEO tactics like AEO, AI Overview + traditional SEO + local SEO for a medical website
- Fulfilled the client’s requirement
Project Background
Business Background
Industry: Healthcare (Medical)
Location: Bangalore, India
The client under consideration (for this case study) is a leading healthcare brand that operates a premium & vertically integrated healthcare model focused on women’s and children’s health services in Bangalore, India. With a presence in 13+ cities, it provides treatment across 2000+ specialties.
Their areas of specialty include Comprehensive Gynaecology and Maternity offerings. From fertility treatments to high-risk pregnancy care, the healthcare client is there to help.
However, they needed top search rankings to keep appearing in the relevant searches.
Or engage the best healthcare digital marketing agency to ensure Organic visibility in 2025?
Challenges
Organic Search
The healthcare sector relies heavily on Local searches.
Thus, the client wanted their website to rank on the first search page for location-based keywords related to Gynaecology and Maternity, including “near me” keywords
Increase Clicks
Their main landing pages were not getting enough visibility juice (clicks & impressions).
Clicks are down due to the emergence of zero-click searches, whether from voice assistants, AI search engines, or AI overviews.
Lesser Organic Traffic
There was no doubt that the traditional medical website seo was the reason for getting less organic traffic.
After COVID-19’s massive Healthcare push, the Hospital market is in decline due to too many players and fewer demands.
Plus, the presence of various healthcare digital marketing companies adds to the confusion.
Win Eyeballs, Beat Competition
Their traditional healthcare website seo was just not cutting it anymore. The client knew they had to win the users while beating the competition(Apollo Hospitals, Max Healthcare, and Practo).
But it simply wasn’t possible without digital marketing for healthcare powered by AI, making SEO much more impactful and thus ensuring the client’s omnipresence.
Solution
Solutions Used
Our SEO for healthcare website experts understood the client’s goal to dominate local and informational healthcare queries while improving overall site performance. Wildnet, one of the top healthcare digital marketing agencies, proposed a comprehensive hospital website SEO strategy customized for healthcare businesses, focusing on technical and content-driven approaches.
Meta Tags Optimization
The team started with on-page SEO by implementing optimized meta titles and descriptions aligned with primary and secondary healthcare keywords, including service-specific and “near me” search terms like “gynecologists near me” to boost local visibility. And made them as relevant as possible via AI local SEO tools.
UI/UX Enhancements with CTA Integration
To enhance user engagement and conversions, we provided UI/UX recommendations, such as redesigning the homepage layout, simplifying navigation, and placing intuitive call-to-action (CTA) buttons on high-intent pages & ensuring quicker patient booking. The more user-friendly, the better.
Schema Markups for Rich Results
We implemented structured data using medical-specific schema markups such as Hospital, Local Business, Physician, and FAQ Page to increase the healthcare brand’s visibility in Google’s rich results. It also helped the brand get visibility in Featured Snippets and Google AI Overviews.
Content & Blog Optimization
Underperforming blog posts were rewritten to make them more patient-friendly and informative. We also introduced long-form content around trending healthcare topics, preventive care, and seasonal symptoms to establish topical authority. It also helped the client boost their EEAT score, which Google uses to finalize search rankings.
Strategies Implemented
- Medical Schema Markup Strategy: Applied healthcare-specific schema to support Google in identifying and displaying relevant clinic/service data.
- UI/UX + CRO Strategy: Focused on improving CTA placement, form design, and responsive layouts to reduce friction & improve conversions.
- Answer Engine Optimization (AEO): Structured content using FAQs and listicles to increase chances of being featured in AI Overviews & voice search.
Tool Used
- Semrush
- Ahrefs
- MOZ
- Raven Tools
- Google Search Console
- Google Analytic
- Google Tag Manager
- Microsoft Clearity
- Grammarly
- Ptzero
- Quillbot
- AI & Plagiarism Detector
- Copyleaks
Implementation
Process
- Our Project Manager and SEO Lead conducted an onboarding call with the client to understand pain points and top priorities (such as boosting “near me” traffic).
- A full technical + content SEO audit was conducted and shared with the client, identifying gaps & quick wins.
- Upon client approval, implementation began in phased sprints focusing on technical fixes, followed by on-page, content, and off-page SEO implementation.
- Collaboration with the client’s development and content team ensured seamless execution & timely implementation of technical and UI/UX changes.
- Weekly progress reports and bi-weekly strategy review meetings ensured continuous alignment and agile adjustments.
Team Involved
- 2 SEO Experts
- 1 Content Writer
- 1 Link Building Expert
- 1 Project Manager
Timeline
6 Months
Screenshots
Ahrefs Organic Traffic Growth
The Results
Organic Traffic
Due to our AI-powered Healthcare SEO services and optimized EEAT, the Healthcare Brand experienced significant improvements. Online traffic increased by 24.66%
Ranking
Highly Competitive location-based and near me Keywords are Ranking on Top 10 Result on SERP’s along with GMB listing.
Super-competitive local keywords started ranking in the Top 10 search results or the first search engine result page (SERP).
