Google Agentic Tools to Make Ads & Analytics Better in 2025

Summary

Google Ads Automation just took another jump with Google Agentic tools.

We know how much advertisers hated AI in Google Ads, but the game changed with AI Max, and it is still changing for the better.

Read our latest blog to know about one of the latest Google Ads Optimization Tools in 2025.

Key Takeaways

> If you needed Google Analytics AI Tools, well Google listened and delivered.

> Google Ads Intelligence is getting smarter day-by-day with the AI upgrades brought by Google.

> Google Ads performance tools work the best with their AI-powerups.

> Google Marketing AI Tools such as AI Max and Agentic AI are making heads turn.

Table of Contents

1. A few facts about Google Agentic Tools & Google Ads
2. What are Agentic Tools?

⤷ How are agentic AI tools different from AI tools?

3. Understanding Google Agentic Tools

⤷ Why do businesses need Google Agentic Tools?

⤷ How will Google Agentic Tools benefit Google Ads in 2025?

4. Real World Case Studies: Google Agentic Tools
5. How to Implement Google Agentic Tools for Your Paid Ad Campaigns?
6. What are the Challenges, Solutions and Best Practices for Google Agentic Tools?
7. The Future of Google Ads
8. Conclusion
9. FAQs

Google has launched yet another AI-powerup to their Paid Ads.

This time it is Google Agentic Tools that promise to not only make advertising better but also their analysis precise.

Gone are the days when Google Ads were a despised digital marketing service due to their heightened expenses and not worthy enough results or ROI (return on investment).

If you are a business owner, a marketing agency, a marketer, a paid advertiser, or a marketing enthusiast, this blog on Google Agentic Tools will be your guide in 2025.

A few facts about Google Agentic Tools & Google Ads

• 63% of internet users have at least one time clicked on a Google Ad.

• 98% of the paid ad marketers leverage Google Search Ad campaigns.

• Google states that ROI from Google Ads can range between 200% and 800%.

• The average CTR, or click-through rate, of Google Ads is 6.42, while industry-wise CTRs are portrayed below.

Fig 1: A bar graph representation of the CTRs of Google Ads run in various industries. [Source: DigitalSilk]

• The revenue generated by Google Ads is expected to cross USD 296.15 billion in 2025.

Fig 2: A bar graph of the revenue generation by Google Ads from 2024 to 2027. [Source: Statista]

What are Agentic Tools?

Agentic tools, or Agentic AI tools, are specially customized AI agents that can handle some aspect of business processes by automating them.

It helps businesses automate the complicated and repetitive tasks.

This allows the human workforce, stakeholders and business leaders to improve efficiency, creativity & user experience.

How are agentic AI tools different from AI tools?

It is a vital distinction and a must-know for businesses.

Features	Agentic AI Tools	AI Tools
Autonomy	Advanced decision-making thus better autonomy	Work on predefined frameworks, thus less autonomy.
Complexity & Learning	Can adapt the new trends and patterns emerge.	Handle specific tasks with clear patterns.
Functionalities	Broad	limited
Proactive/Reactive	Proactive	Reactive
Planning	Improve with time along with prior planning alignment.	Work as per their plan.

Fig 3: A tabular representation of agentic AI tools vs AI tools.

As it is evident from the above comparison that the kind of customization and proactiveness businesses expect from AIs can only be delivered by agentic AI tools.

Understanding Google Agentic Tools

Now let us understand Google Agentic tools and how they can change as well as improve Google Ads.

The AIs that were earlier used in Google Ads needed human oversight and thus couldn’t perform Ad optimization on the go.

But Google Agentic AI Tools for Marketing can work independently, analyzing real-time data, forecasting consumer behaviours, and optimizing marketing campaigns accordingly.

Why do businesses need Google Agentic Tools?

The paid ads are costly, and thus, to make them profitable, businesses need constant monitoring and optimization.

But this much work cannot be handled by human experts and/or AI powerups, as seen over the past few months.

And due to which Google Ads, which used to be a business favourite, became a thing to despise.

To resolve and let go of all the negativity associated with Google Ads, Google launched Agentic AI tools which can bridge the gap.

How will Google Agentic Tools benefit Google Ads in 2025?

Wondering what benefits Google Agentic tools will bring to Google Ads in 2025?

We got you.

Fig 4: A graphical representation of the 5 benefits of Google agentic tools.

Ad Campaign Enhancement

Smart automation in Google Ads helps in easy management as well as optimization.

They do this by learning from the consumer behaviours and market trends.

For example,

Google AI advertising tools can adjust the ad spend on a real-time basis for a product that has gained popularity on social platforms.

This will ensure that the ad gets displayed during the peak user engagement window only.

Predictive Analytics for Best Insights

Search ad campaigns have gained a massive boost to their predictive analytics Google Ads capability via the Agentic tools in Google Marketing.

For example,

Google Agentic tools help in automated content & delivery modifications as per the shifts in customer engagements.

This makes Google PPC campaigns much more proactive.

Streamlining the Consumer Journey

Google’s Agentic AI tools leverage ML, or Google’s machine learning for ads, to precisely map consumer journeys.

Thereby generating valuable insights about behavioural data, future actions and apt interventions.

For example,

It can easily identify hesitant customers and craft personalized campaigns for them.

Better Interaction across Google’s Ecosystem

Be it Google Ads, Google Cloud, YouTube or AI-powered Google Analytics, Google Agentic can integrate with them all.

For example,

Google Ads can be automatically enhanced as per their performance across the whole of Google’s ecosystem.

Improved Data Privacy & Ethical AI

Digital privacy is one of the main concerns in 2025.

Via Agentic tools, data privacy is ensured using advanced anonymization & privacy protection.

So not only does Google’s Agentic AI improve the overall ad experience, but it also ensures that it does not infringe on the user’s privacy rights.

Real World Case Studies: Google Agentic Tools

If you like to see some real-world case studies for Google’s latest ad improvement, well, here they are.

eCommerce Platforms

They are seeing a 40% increase in the conversion rates due to dynamic ad optimizations.

Content Publishers

Audience retention has increased significantly via the predictive analysis catered by Google agentic tools.

Small Businesses

Small businesses are witnessing reduced ad spending because of smart budget allocations and precise targeting.

Thus, the three key metrics of Google Paid Ads are getting better via Agentic AI across three industries.

How to Implement Google Agentic Tools for Your Paid Ad Campaigns?

Fig 5: A graphical representation of the three steps to set up Google agentic tools.

You can implement Agentic tools in three simple steps, and they are as follows:

Defining Clear Objectives

Start with understanding what a business wants from its ad campaigns and how marketing can help in achieving them.

Pilot Testing

Trying pilot tests is essential to see the feasibility and scope of Google Agentic tools for your brand or client.

Expanding the Implementation

Expand the implementation of agentic tools gradually to target the pain points faced by a brand and then go for the holistic option.

Isn’t Google Agentic AI easy?

What are the Challenges, Solutions and Best Practices for Google Agentic Tools?

Knowing what to do and what not to do before starting with something new helps a lot.

When it comes to Google Ads, you should heed all the help you can get.

Challenges & Solutions

There are two key challenges that can be faced by paid ad marketers leveraging Google Agentic tools.

Data Integration Complexity

Data integration can be hassle and would need expertise.

Thankfully Google’s integration support is here with detailed guides and trainings.

Privacy Concerns

Many developed countries have moved towards a privacy-first approach, which hampers rich data to run your Google ads on.

Via Google Agentic tools, both the privacy-first approach and profitable Google ads can be ensured.

Best Practices

Here are some best practices that will ensure even better results from Google Agentic tools.

• Regular evaluation & adjustment of the agentic AI parameters.

• Leveraging Google’s constant learning capabilities to improve predictive insights.

• Complying with the ever-changing privacy standards and regulations will prevent you from any future mishaps.

Now that your brand or the client’s brand is almost ready to use Google Agentic, let us get to know what the future holds.

The Future of Google Ads

 Without a doubt, the future of Google’s paid ads is agentic.

Because the world is not going to slow down, it is going to run at an even faster pace, and thus marketers and businesses need to leverage Google’s agentic AI tools.

It will ensure that continued success is achieved, again and again.

Conclusion

The digital world in 2025 and beyond is powered & driven by AI.

Brands that keep upgrading themselves keep winning, and Google Agentic tools are here to add yet another win to their kitty.

Don’t be a business that gets stuck in the past and dreads the change…

Wildnet Technologies is a world-recognized digital marketing company in India that has helped more than 4100 clients to generate a 4X ROAS (return on ad spend) while managing an ad spend of USD 43 million.

Need contractual marketers? We got them too.

If you wish to know more,

> Is AI Enhancing or Hindering PPC in 2025?

> PPC Campaigns: Leveraging User-Generated Content for Max ROI

> Wildnet’s Digital Glossary

> Wildnet’s Digital Yum (our weekly newsletter from the thought leadership’s desk about the latest in the digital world)

Contact us now at info@wildnettechnologies.com and witness the power of agentic AI.

FAQs

FAQ 1: What is the Google AI Agent Builder?

Ans: The Google AI Agent Builder is a platform offered by Google to create and deploy AI agents.

So that anyone can make their lives simple & better by themselves without any coding expertise.

FAQ 2: Does Google offer any tutorials for agentic tools?

Ans: Yes, Google, as well as other renowned players in the tech world, have launched their tutorial videos for Google tools.

FAQ 3: What is Vertex AI Agent Builder?

Ans: The Vertex AI Agent Builder is a platform offered by Google Cloud, which is one of the key Google AI Agent builders out there.

You can try it for free for a 90-day period, which is a good enough time to learn the AI agent building and build one that meets your requirements.

FAQ 4: What are the costs involved in developing an AI agent?

Ans: The cost of development of AI agents can differ as per their functionalities.

It can range from USD 25k for a simple chatbot to USD 500k for a multi-agent AI system.

If you wish to hire contractual developers to lower the cost while customizing the AI agents as per your needs, click here.

FAQ 5: How can Wildnet improve Google Paid Ads’ ROI via Agentic tools?

Ans: Wildnet’s digital marketing services have been serving our clients for more than 19 years.

Due to which, we have gained enough experience and niche expertise that allows us to customize our digital marketing services as per the client’s requirements.

Our marketers deliver top-notch marketing via the inclusion of the latest tech & trends in the digital world.

When it comes to Google Paid Ads, we are using AI Max, the latest Google feature to deliver the best search ad campaigns.

Need we say more…?