CPM Benchmarks by Industry

Advertising Trends: CPM Benchmarks by Industry

Introduction

Hey there! Ever wondered how much companies are paying for their digital ads? As a marketing director, knowing about CPM (Cost Per Mille) can really help you plan your ad budget. Let’s check out the latest trends and see which industries are spending the most.

Why CPM Matters

CPM tells you the cost for every thousand times your ad is shown. It helps you understand how much you’re spending to reach your audience and if it’s worth it.

CPM Benchmarks by Industry

Now that we’ve covered the basics, let’s talk about how to choose the right  Google banner ad size for your specific campaign. Here are a few tips to help you decide:

Here’s what we found:

  1. Food Delivery: Tops the list with a CPM of $7.63. High competition drives up costs.
  2. Travel: Close behind at $7.12. With travel bouncing back, companies are eager to attract customers.
  3. Finance: At $6.52. They need to stand out in a crowded market.

Lower CPMs:

  1. Dating: $4.44, using lots of in-app ads.
  2. Media: Lowest at $4.27, also using in-app ads.

CPM by Ad Type

  1. Mobile Video Ads: Most expensive at $11.10.
  2. Desktop Display Ads: Cheapest at $2.50.

Using CPM Data

  1. Optimize Spending: Compare your CPM to industry averages to ensure you’re not overspending.
  2. Choose Formats Wisely: Pick ad types that fit your budget.
  3. Monitor and Adjust: Regularly check and tweak your campaigns for better results.

Using CPM Data

CPM helps you get the most bang for your buck in digital advertising. By comparing your CPM to industry benchmarks, you can make smarter decisions and improve your ads’ performance.

Final Thoughts

Stay informed, keep an eye on trends, and always be ready to tweak your strategy. Happy advertising!

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