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Is TikTok Back on the App Store & Its Importance

Is TikTok back

Key Takeaways

  • Are you on the internet right now searching is TikTok back?
  • Well the answers to your questions about is TikTok back on the app store, TikTok marketing and much more are here.
  • Read our latest blog and chart out for a successful 2025 TikTok Marketing plan.

Table of Contents

1. A few facts about TikTok 

2. What is TikTok?

3. Benefits of TikTok in 2025

4. Brand Marketing Campaigns that Rocked TikTok 

5. Why was TikTok banned in the USA?

6. 5 Steps to Increase TikTok Views in 2025

7. Best Practices to be Followed on TikTok

8. The Future of TikTok

9. Conclusion

10. FAQs

The great TikTok drama unfolded this weekend in the USA.

US Supreme court banned it on the Google Play Store & Apple App Store because of its links to Chinese company, ByteDance, and even forbid companies to support TikTok technically.

But then, President Donald Trump issued a statement and voila, TikTok is back in USA with a liability shield for tech companies that support it.

If you are business owner, a marketer, a content creator or a social media user, this blog will answer all your questions starting from is TikTok back on the App Store?

A few facts about TikTok

A few facts about TikTok

Fig 1: A graphical bar chart representation of global TikTok users from Jan 2018 to May 2024. [Source: Backlinko]

What is TikTok?

Before we dive into your questions, like is TikTok back, is TikTok back on the app store, or more, let us get to know TikTok a little.

There is more to it than meets the eye, and you will be surprised.

  • It was launched in 2016 and is owned by ByteDance, a Chinese company also known as Douyin.
  • It acquired Musical.ly in 2017, along with its 200 million accounts.
  • TikTok has HQs (headquarters) in LA & Singapore and offices in NY, Jakarta, Paris, Dublin, London, Seoul, Dubai, and Tokyo.
  • TikTok currently operates in 150 markets and supports 50 languages.
  • It has a sister app by the name of Lemon8.

It’s time for the most important question of the day.

Why is TikTok back in the App Store?

Well, technically TikTok is not back on the App Store because Apple and Google Play Store still await a signed executive order from US President Donald Trump that TikTok ban has been lifted.

Although the users that had TikTok previously installed can use it again.

This is because the companies (Oracle and Akamai) that provide tech support to TikTok restored its website and apps for users across the USA.

So, just wait a little; soon TikTok will be back in its full glory.

TikTok’s Journey in the USA

You must be wondering why TikTok was banned for a day in the USA this weekend, here is the chronology of events that led to the great TikTok drama.

  • In Feb 2019, USD 5.7 million fine was levied on TikTok for illegally collecting personal information of children by a US court.
  • In July 2020, then US president Donald Trump launches a public attack on TikTok as an agent of the Chinese communist government, who is using it to spy on US citizens.
  • President Trump came up with an idea to make TikTok owned by US businesses- TikTok GlobalOracle 12.5% for cloud support, Walmart 7.5%, ByteDance 80% – But the deal didn’t go through.
  • In 2022, a bill is introduced in the US Senate to ban TikTok in the USA.
  • On Apr 24, 2024, then US President Joe Biden signed the ban law.
  • On 17th Jan 2025, the US Supreme Court supported the ban.
  • On 18th Jan 2025, TikTok went dark.
  • On 19th Jan 2025, TikTok’s services resumed after a 14-hour blackout.

And the rest is happening right in front of us.

Benefits of TikTok in 2025

Benefits of TikTok in 2025

Fig 2: A graphical representation of the benefits of TikTok in 2025.

TikTok is quite a popular social media platform amongst Gen Z because it is a streaming platform that allows users to watch and create videos.

It has become one of the great hubs of B2C, or business to customer, social commerce in 2025.

And thus, we bring you its benefits in two categorizations.

View-wise

Increased Reach and Visibility

The more views a video gets on TikTok, the more reach and visibility it will garner.

New users are the key to increasing your reach even further because they share it with untapped users.

Monetization Opportunities

On TikTok, even individuals can make money.

Just go join Creator Fund and get paid for the content they create.

Brand- & Business- wise

Brand Awareness

A viral brand video can reach millions of users in a short time span.

Plus, if the brands want to create awareness about something quickly, TikTok is the best platform for video content.

Marketing & Advertising

Businesses that deal directly with customers, aka B2C, are using TikTok the best for driving their marketing and advertising goals.

B2C social commerce is the new hype!

B2C Social Commerce

B2C social commerce is used to refer to the social media-based e-commerce done between a business and its customers (followers and new users).

This saves a lot of margins that would have otherwise gone to the distribution channels.

No wonder, many brands have made millions (without even having a website) on TikTok.

Brand Marketing Campaigns that Rocked TikTok

Here are some examples to show how TikTok works for brands,

  • Chipotle restaurant chain ran the Halloween ‘Boorito’ campaign of coupon giveaways in exchange for users dressing up and posting their images.

It got 4 billion views.

  • E.l.f Cosmetics used social media influencers to create an online reality show named #eyeslipsface.

Their ad campaign got 10.4 billion clicks.

  • NBA just made an account on TikTok and got 21.7 million followers.

 So, either you use your brand recall value on TikTok to capture views or build your brand via TikTok views.

Why was TikTok banned in the USA?

We have shared the timeline of all the events that happened related to the TikTok ban.

Now, let us dive into the reason behind the TikTok ban in the USA.

Prevent Data Capture by China via ByteDance

TikTok is owned by ByteDance (a Chinese company), and so the data shared by users is stored in servers based in China.

This data can be used to study the behavior of the users and make decisions accordingly.

Normally, even marketers use the data made available by Google and other internet platforms to customize brand narratives accordingly.

But in the privacy-first world, TikTok was found guilty of collecting children’s data illegally and fined a hefty USD 5.7 million.

TikTok Ownership

Attempts were made in the past to either force ByteDance out of the USA or have at least some USA-based partnership in it.

But ByteDance is not ready to sell any shares of TikTok.

Resolution suggested by current US President:

50% ownership of TikTok by USA-based companies or individuals such as

  • Mr. Elon Musk and/or
  • Mr. Frank McCourt, the former owner of the LA Dodgers, who has collected USD 20 billion (group of investors) for the probable deal.

While ByteDance has made no new official statement, their previous one states that they are not ready to sell TikTok.

5 Steps to Increase TikTok Views in 2025

5 Steps to Increase TikTok Views in 2025

Fig 3: A graphical representation of 5 Key Steps to increase TikTok Views in 2025.

Here are the steps to be followed to increase your TikTok views and achieve your business/individual goals:

1) Buy Views

Genuine views are important, and if you are new to the game, then best buy some views, as it will lead to the chain reaction, aka viral.

2) Creating a Multi-part Series

If you wish to keep your view numbers, best create a multi-part series of whatever your content is.

So, that users have the urge to keep coming back and your TikTok views remain stable.

3) Leveraging Popular Music

Popular music is also a hook that can work wonders.

Current popular tracks on TikTok are “I Love, I Love”, “I Wanna”, and “Are You Kidding?”.

4) Time bound Posting

Use social media marketing tools and the TikTok analytics to figure out when most of your followers or target audience are online.

Post content then to maximize on the hype.

5) Cross-channel Promotions

Post your TikTok content link on other platforms to interlink your social media presence and become the social media authority of your domain.

TikTok marketing is that simple.

Best Practices to be Followed on TikTok

In addition to the above steps, how about some best practices as well for the best TikTok marketing in 2025?

Well, here we go.

Short and Sweet Content Wins Hearts

If you want to run ads on TikTok, keep them shorter than 15 seconds.

And accordingly, your normal content should be simple to understand and shorter to watch.

Be Creative with Visuals

The more creative your visuals are, the more views it will get on TikTok.

No to the Salesy Approach

Since, TikTok is used for entertainment and time pass by its users, it is best to follow a moderate approach.

If your pitch sounds salesy, the views can be affected.

So, are you ready to become the TikTok king and queen of your industry?

The Future of TikTok

It finally comes down to questions like,

  • When is TikTok coming back in the app store?, or
  • When is TikTok coming back to app store?, or
  • When is TikTok coming back to play store?, And more.

The simple answer is that as soon as the TikTok ban removal is made official by the US government, it will be back on both Google’s Play Store and Apple’s App Store.

Conclusion

It’s just a matter of hours or days before TikTok is accessible to all in the US.

And now, it’s time to plan your TikTok marketing and sales journey.

Better pick the best stallion, aka marketing agency, because it is going to be one hell of a race for views on TikTok in 2025.

Wondering who to pick?

Wildnet Technologies is one of the top digital marketing companies in India, recognized by the likes of Google, Semrush, DesignRush, and more for our brilliant & most creative digital marketing campaigns for our clients (big or small).

If you would like to know more,

Social Media Marketing Techniques for Fashion Brands in 2025

Social Media Marketing Hacks 2025: Brands must Know!

> Wildnet’s Digital Yum (our weekly newsletter from the thought leader’s desk about the latest in the digital realm of 2025)

Contact us now at info@wildnettechnologies.com and get your TikTok Marketing all set!

FAQs


FAQ 1: Why is TikTok facing such controversy?

Ans: Because it is fully owned by a Chinese company and facing charges in the EU as well as a semi-ban in the USA right now for illegal data gathering of its users.


FAQ 2: Can you use TikTok in India?

Ans: No, you cannot use TikTok in India after it was banned in 2024.


FAQ 3: Will the TikTok ban removal in the USA impact India?

Ans: It might because the major issues that various countries have with TikTok are its sole Chinese ownership and thus China-based servers.


FAQ 4: Which countries have banned TikTok?

Ans: TikTok is banned in Pakistan.

Countries like Indonesia and Bangladesh banned it for a brief period, but now the ban has been removed.


FAQ 5: How can Wildnet help brands in leveraging TikTok?

Ans: Wildnet Technologies has been in the digital marketing domain for more than 17 years now.

During these years, our digital marketing experts have realized the significance of digital marketing and especially social media marketing.

Our social media experts are the reason behind the fabulous and creative social media handles of our company and clients.

We have been helping clients with TikTok marketing to benefit the most from Gen Z and Social commerce.

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