Residential Real Estate – Luxura Homes | Case Study

Luxura Homes aimed to generate high-quality leads for their premium residential project, Opulent Residences. They needed to attract HNIs and professionals from Delhi NCR while ensuring a strong return on ad spend (ROAS).

1. Limited brand recognition in a competitive market.
2. High cost per lead due to niche targeting.
3. Inconsistent lead quality, resulting in low conversion rates.

1. Market Analysis & Targeting:
   • Conducted a detailed competitor analysis using SEMrush to identify gaps.
   • Defined audience personas focusing on HNIs, CXOs, and NRI investors aged 30-55.
2. Ad Campaign Strategy:
   • Deployed a multi-platform funnel:
     • TOFU: Awareness campaigns via Facebook and Instagram, highlighting the luxurious amenities and prime location through visually striking carousel ads and reels.
     • MOFU: Retargeting warm leads on Google Display Network, emphasizing testimonials, and exclusive offers.
     • BOFU: Conversion-driven campaigns using Google Search Ads targeting high-intent keywords like “luxury homes in Gurgaon” and “ready-to-move flats in Gurgaon.”
3. Creative Strategy:
   • Designed dynamic ad creatives using Canva and video ads showcasing 3D walkthroughs of the project.
   • Added customer testimonials to build trust.
4. Landing Page Optimization:
   • Used Hotjar to analyze user behavior and optimized the landing pages to reduce bounce rates and improve form submissions.

5. Lead Qualification Process:
   • Implemented a lead scoring system to filter out low-quality leads, ensuring sales teams focused only on potential buyers.

• CPL Reduction: Achieved a 32% decrease in cost per lead.
• Lead Quality: Improved lead-to-appointment ratio by 47%.
• ROAS: Delivered a 4.5x return on ad spend.

Conversions: Secured 120+ bookings within 6 months, exceeding client expectations.