+1 (212) 901 8616
+91-880-044-0643
How CarDekho SEO Strategy is Garnering them 26M Views/Month?
Conversion Rate
Before
After
Key Metrics
- India’s #1 and largest auto portal
- 1 car sold every 4 minutes
Objective
- Beat the competition via the CarDekho SEO strategy
- Capture the Automobile Industry
- Expand beyond Indian borders
Key Highlights
- Targeted 4 types of long-tail keywords
- Built up a massive backlinking profile
- Focused the CarDekho SEO strategy on user-friendliness
Project Background
SEO or search engine optimization is often called the backbone of digital marketing and organic visibility. While, in 2025’s AI era, with voice searches and social media trends, everything is changing so rapidly that even SEO in 2025 is losing its publicity. But SEO experts are proving their mettle and showing how SEO is still vital. CarDekho SEO strategy is one such example of how to get 20 million website views, and Wildnet’s SEO case study 2025 highlights the same. FYI, CarDekho’s website helps its users to view the cars, check their prices & specs, and get expert opinions about them. They started off with car sales and purchases but now also offer related services like loans/financing, maintenance and insurance. While, the main mission of CarDekho is to streamline and smoothen the customer journey when it comes to cars.
Client Background
Industry: Automobile
Location: Jaipur (HQ), Gurugram & Mumbai
CarDekho, a USD 1.2B automobile eCommerce platform, was established in 2008 to help users in India to buy cars. But the idea behind its conception was to deliver a platform which makes knowledge about cars easily available.
“We wanted to build something that simplifies car buying. You should not need a dealer or middleman to tell you what car to buy,” said CEO Amit Jain
Their platforms include InsuranceDekho, PowerDrift, Gaddi.com, BikeDekho, Revv, Rupyy, Oto.com and Zigwheels, except CarDekho. They are present in the UAE, Indonesia, and the Philippines, except India.
CarDekho got initial success in the digital realm, but then their SEO for automotive websites took a dive.
Due to an already crowded automobile market, CarDekho faced a lot of challenges; thus came into being the spectacular CarDekho SEO strategy.
Are you ready for one of the most epic SEO success stories 2025?
Challenges
High Competition
The online car reselling industry has major players like Quikr, OLX Autos and various local businesses.
And everyone wanted a major piece of the search engine results pie, making it super difficult for CarDekho to stay on top all across India.
Everchanging SEO Algorithms
Google keeps making their search experience better for the users via core updates and broad updates.
This makes it extremely difficult for brands to keep up and thus led to the evolution of a custom CarDekho SEO strategy.
Local SEO Dominance
When trying to make a car purchase, local SEO comes into the picture. Indians from various demographics were looking for cars online and preferred those automobile companies which catered to them locally.
CarDekho needed to optimize themselves for 1000+ location-based search queries, which was huge.
Content Saturation
The automotive sector was getting flooded with content and was thus saturated.
A new CarDekho SEO strategy was needed to bring in original and top-notch content to engage its potential customers.
Solution
Solutions Used
- The revamped CarDekho SEO strategy had to target varied options and cover all channels via local SEO, on-page SEO, off-page SEO, content marketing, user experience (UX) optimization and technical SEO.
- Long-tail keywords were targeted, such as “best cars under 10 lakhs”, “used cars for sale in India” or more, to capture the niche audience whilst eliminating the competition.
- To develop fresh content, their content marketing for SEO strategy focused on extensive blogging on topics like expert car reviews, car buying guides, used car guides, car maintenance tips and more.
- For local SEO results, they used a location-driven CarDekho SEO strategy by getting themselves listed on city-specific pages and local directories for local search terms.
- Most of the users now leverage mobile devices to browse the internet, and thus CarDekho SEO strategy took into account mobile-friendliness.
- Being authoritative is vital to rank on SERPs, or search engine result pages, so quality backlinks were garnered via the CarDekho SEO strategy.
- User reviews in GMB, or Google My Business profile, are quite important, and thus they motivated their users to review & rate them.
- This helped them become a one-stop destination for all your car queries & needs.
Strategies Implemented
- A custom-made CarDekho SEO strategy was crafted, implemented and optimized for top-notch organic results.
- Content marketing strategies powered by AI tools were used to help users with content that resonates with their immediate as well as long-term needs.
- Local SEO strategies were deployed to ensure local relevance of the automobile eCommerce client pan India.
- Mobile-friendly technical SEO strategies were engaged to deliver quicker loading web pages, easier navigation and other user-friendly features such as a car comparison tool.
- AI-powered backlinking strategy was implemented to find great backlinking opportunities and convert them instantly.
- User-generated content strategy was used in line with local SEO services so that the visitors can be nurtured from the start, i.e., a Google search.
6 Key Insights for Marketers
- CarDekho SEO strategy is one of the marvels of AI SEO services, and marketers can learn a great deal from it.
- Niche targeting is done best via long-tail keywords while reducing competition and delivering results quicker.
- Content can only be the King once it starts focusing on users and not on SEO.
- Local SEO is essential for every business because local searches result in sales within 24 to 48 hours.
- If a brand’s online presence can uplift UX, then it is bound to get great rankings on search engines and word-of-mouth promotions.
- Without backlinks, there is no EEAT (Google requirement) and, in summation, no organic traffic.- Organic traffic growth SEO is the one that adapts; like AI SEO, for instance, and it must be leveraged to rank in 2025.
Implementation
Process
- CarDekho SEO strategy targets 4 key types of keywords for high traffic SEO campaigns.
- High volume keywords are targeted for Car Model pages or informational portals to cater to general public awareness and nurture visitors.
- High intent keywords were used for the User Car pages along with specific filters to help users research quicker and move along with their purchase.
- “Vs” or comparison keywords were used to facilitate car comparisons.
- Tools-based keywords were used for directing visitors to tools like EMI calculators and more.
- Proper internal linking was done to ensure that users are guided toward quicker conversions.
- SEO analysis and optimization were done for their website to facilitate constant CarDekho traffic growth.
Key SEO Tools to Use
- Ahrefs (new backlink creation, competitor analysis, keyword research)
- Semrush (checking latest trends and blog ideas)
- Paid Guest Posts (to target high DA & PA or page authority sites)
- SEMSCOOP (for getting competition insights about a page)
01 Year
Application Screenshots
The Results
After one year of successful employment, we:
