+1 (212) 901 8616
+91-880-044-0643
334.25% Growth in Sales to a D2C Fashion Brand
Market Valuation
Before
After
Key Metrics
- 334.25% Growth in Sale
- 89,103% Growth in Organic Traffic
- Competitive Keywords are Ranked in the Top 10 Position in SERPs
- Digital Press Release for Brand Awareness
- 155% Growth in Domain Authority (DA)
Objective
- Navigate the complex eCommerce landscape while boosting organic visibility
- Optimize website content to boost CR (conversion rates)
- Craft a unique eCommece SEO strategy with AI tools
- Deliver results that help the Fashion client in growing beyond their goals.
Key Highlights
- 334.25% Growth in Sales through a holistic SEO, CRO, and AI-backed strategy
- depicted via this eCommerce SEO case study.
- 89,103% Increase in Organic Traffic powered by targeted content and technical enhancements.
- Higher Conversion Rates via AI-driven A/B testing and user journey optimization.
- AI-Based Predictive Analytics guided campaign decisions and SEO prioritization.
Project Background
D2C Fashion – Project Background
Industry: Ecommerce, Fashion
Location: India and the USA
The client is a leading women’s fashion brand specializing in elegant sarees and custom blouses.
Celebrating tradition with a modern twist, they are selling ethnic wear online, such as timeless drapes crafted with exquisite fabrics and intricate detailing. From festive wear to everyday elegance, each piece reflects grace, craftsmanship, and individuality.
Their custom blouse service ensures a perfect fit tailored to every style preference, empowering women to express themselves with confidence. Thus, the brand is a go-to destination for all contemporary ethnic fashion lovers.
The client approached us for eCommerce SEO support to improve their online visibility, attract targeted traffic, and increase sales of their sarees & custom blouses.
They needed a strategic SEO approach to stand out in the crowded women’s ethnic fashion space and boost conversion optimization in ecommerce through organic growth.
Are you ready for the eCommerce SEO case study that can change your D2C brand forever?
Key Higlights: Extended
- Improved Product Discovery through AI-enhanced search and dynamic recommendations.
- Data-Led Content Strategy to align AI-analyzed search trends and buyer intent.
- 360-degree Technical SEO fixes to improve speed, crawlability, and mobile UX.
- D2C Fashion Brand SEO Strategy mapped to business goals to ensure scalable and sustainable eCommerce growth.
Objective: Extended
- Overcome low organic visibility that was limiting qualified traffic to the website.
- Address optimization gaps that were hindering user experience and engagement.
- Improve conversion rates (CR) by turning visitors into paying customers.
- Develop strategic content and an SEO plan aligned with business objectives.
- Ensure an eCommerce SEO strategy that resolves immediate technical and content-related website issues.
- Deliver measurable growth through a combination of organic acquisition and improved user journey for this ecommerce for saree stores.
Challanges
Thin or Generic Product Descriptions
They were using short, duplicate, or generic product descriptions, which restricts keyword optimization. This lowers the chances of ranking for the long-tail queries, hurting overall content uniqueness.
Poor Internal Linking Structure
An ineffective internal linking setup prevented user navigation & limited search engine bots from properly crawling and indexing the ethnic wear ecommerce website, weakening the final SEO performance.
Poor Internal Linking Structure
An ineffective internal linking setup prevented user navigation & limited search engine bots from properly crawling and indexing the ethnic wear ecommerce website, weakening the final SEO performance
Lack of Optimized Blog Content
Not publishing keyword-rich & informative blog posts regularly led to missed opportunities for organic traffic and reduced topical authority in their niche.
Weak Keyword Targeting & Metadata Optimization
Failing to use relevant keywords in titles, meta descriptions, and headings resulted in lower visibility in search engines & thus, fewer clicks from searchers.
No Structured Data or Schema Markup
The absence of schema markup prevented search engines from finding & displaying the client’s rich snippets, such as ratings, pricing, and more.
This further decreased their SERP visibility (search engine result pages) and user engagement.
Limited Backlink Profile
A weak backlink profile with few high-quality & authoritative links negatively affected the domain authority of the D2C website.
It also diminished their organic search performance, which was solved in this fashion D2C case study India.
Low Conversion Optimization Focus
Without proper attention to UI/UX (user interface/user experience) & clearly defined calls-to-action (CTAs), user sessions often ended without conversions.
The business growth was thus curtailed despite the existing traffic.
Lack of AI Integration for SEO & Personalization
Failure to leverage AI tools for content creation, dynamic recommendations, and automated SEO insights limited their scalability, personalization & competitive capabilities in the modern Indian fashion brand ecommerce sector.
Low Brand Awareness
Limited visibility across digital channels, minimal influencer or PR presence, and weak brand recall hindered any trust-building & reduced click-through (CTR) as well as conversion rates.
Solution
Solution Provided
Our SEO for ecommerce experts understood the client’s goals and crafted a customized ethnic fashion SEO strategy tailored for fashion startups & established clothing brands.
For this ecommerce growth case study India, we began with an in-depth website audit to identify search intent, uncover technical gaps, and map high-intent landing pages. Focusing on buy intent keywords, our team aligned content structure, optimized metadata, and enhanced internal linking. We built a thriving SEO base to help the saree brand online growth in the competitive ethnic apparel landscape, which is depicted in our ethnic fashion digital case study.
1. Limited Control Over Technical SEO – Resolution
- Leveraged available Shopify SEO apps and Liquid customization
- Optimized accessible areas like meta tags, alt text, and site structure
- Implemented workaround solutions using tools like Google Tag Manager for advanced tracking and schema
2 Limited Control Over Technical SEO – Resolution
- Created rich & unique product content with keyword targeting
- Used AI tools to scale content creation while maintaining quality
- Included storytelling and user benefits to boost engagement & SEO
3 Solving Poor Internal Linking Structure
- Performed a full internal link audit
- Created strategic internal linking from high-authority to low-traffic pages
- Implemented breadcrumb navigation and related product or blog linking
4 Lack of Optimized Blog Content—Solution
- Developed a content calendar targeting high-volume & low-competition keywords
- Used AI-assisted content marketing tools to scale blog creation while ensuring quality
- Focused on topical clusters to improve authority and search visibility
5. Solving Weak Keyword Targeting & Metadata Optimization
- Conducted in-depth keyword research using AI for competitor analysis
- Optimized meta titles, descriptions, and headers with primary as well as secondary keywords
- Implemented continuous A/B testing of metadata to improve CTR
6. Solution for No Structured Data/Schema Markup
- Implemented JSON-LD schema for products, articles, reviews, FAQs, and more.
- Used tools like Schema.org and Google’s Rich Results Test to validate
- Added structured data via apps or GTM (Google Tag Manager) in case of limited Shopify access to do the same.
7. Limited Backlink Profile – Resolution
- Ran backlink gap analysis to identify missed opportunities
- Launched white-hat link-building campaigns (guest posts, digital PR, & brand mentions)
- Created high-quality assets (guides, case studies & more) that are worth linking to
8. Solving Low Conversion Optimization Focus
- Conducted a UI/UX audit focused on CRO (conversion rate optimization) while leveraging fashion ecommerce CRO strategies
- Redesigned key pages (product, cart, checkout & more) with clear CTAs
- Used tools like Hotjar or Google Optimize for A/B testing & behaviour tracking
9. Solution for Lack of AI Integration
- Integrated AI-powered SEO tools (Surfer, Jasper & Frase) for scalable optimization
- Used machine learning models for product recommendation engines
- Employed AI chatbots for enhanced user interaction and support
10. Low Brand Awareness – Resolution
- Developed a full-funnel brand visibility strategy, i.e., SEO, social, influencer, and PR
- Collaborated with niche influencers and bloggers
- Invested in brand storytelling through video, social media, and UGC campaigns
Strategies Implemented
The latest online ecommerce SEO strategies were studied to craft the unique mix for our client.
1-Keyword Research & Optimization:
We researched the keyword universe and identified relevant queries with high search volume.
Leveraging what prospective customers were searching for (ecommerce on-page SEO strategies), we optimized the product and collection pages while ensuring semantic keyword usage.
2-Structured Data Markup with Product Schema
We implemented structured data markup using product schema to enhance the search engine’s understanding of product information.
We also enabled rich snippets in search results to make them look more compelling, which proved pivotal in increasing the CTR.
3-FAQs (frequently asked questions)
Organized FAQs into categories like Orders, Shipping, Product Info, and Styling Tips to enhance user experience.
While using keyword-rich questions & answers to attract organic traffic and thus appear in Google’s People Also Ask (PAA) as well as featured snippets.
Our SEO-optimized FAQs helped the D2C brand rank on page 1 for “what to wear for first meeting for arranged marriage for girl.”
The client’s appearance in Google’s People Also Ask (PPA) section rose from 0 to 3,158, marking a 315,800% increase, establishing our ecommerce content marketing success as credible proof in the fashion domain.
4- Internal Linking
As part of our ongoing SEO and user experience enhancement efforts, Wildnet implemented a continual internal linking strategy across the website.
This involved creating contextual internal links from blog posts, collection pages & product descriptions to relevant categories such as Banarasi sarees, bridal lehengas, designer blouses, festive dupattas, and seasonal collections.
The aim was to improve product discoverability, increase average session duration, and support search engine crawlability.
Our eCommerce SEO experts also performed regular audits to ensure all links remained relevant, updated, and aligned with both user intent & priority keywords, ultimately contributing to improved organic traffic and better conversion pathways.
5-Clean URL Structure
We optimized their website’s URL structure and implemented a continual internal linking strategy.
The URL structure was refined to be clean, keyword-rich, and user-friendly.
Such as changing dynamically generated or unclear URLs to descriptive ones like /collections/banarasi-saree.
6-AI Overview Strategy
To ensure relevance in the 21st century, an AI overview-focused strategy was used, which was done in four phases.
Keyword Research: We identified keywords that perform well in Google’s AI search results.
Content Optimization: Made the content clear and straightforward for AI to understand easily.
Use of Structured Data: Added FAQs and headings to help Google’s AI better understand the content.
Regular Monitoring: Tracked performance using Google Search Console and improved content accordingly to help the client reach their goals faster.
Tool Used
- Semrush
- Ahrefs
- MOZ
- Raven Tools
- Google Search Console
- Google Analytic
- Google Tag Manager
- Microsoft Clearity
- Grammarly
- Ptzero
- Quillbot
- AI & Plagiarism Detector
- Copyleaks
Implementation
Process
- Our Project Manager & Ecommerce SEO Lead kicked off the client engagement with an in-depth onboarding call to understand the client’s unique challenges, such as low visibility for trending products, weak “near me” presence, and poor ranking for high-intent keywords like “designer sarees” & “custom blouses.” Thus helping in setting the pace for this ecommerce fashion brand case study.
- We conducted a full-scale technical & content SEO audit, identifying issues like slow page load times, missing schema on product pages, thin product descriptions, and poor internal linking across categories and collections. The audit also highlighted quick wins to improve visibility and conversions.
- Once the client approved, we rolled out the SEO plan in phased sprints starting with technical fixes (mobile responsiveness, Core Web Vitals, & structured data), followed by on-page optimization for category and product pages (metadata, keyword mapping & content enrichment).
- Our SEO team worked closely with the brand’s developers & content creators to ensure smooth execution of style guide-compliant changes, UI/UX improvements, and SEO-friendly product uploads that aligned with seasonal trends & promotions.
- To maintain momentum and transparency, we shared weekly performance reports & conducted bi-weekly review meetings to refine strategies, track keyword movements, and plan upcoming campaigns around sales events like Diwali, Wedding Season & New Launch Drops.
Team Involved
- 2 SEO Experts
- 1 Content Writer
- 1 Content Marketing Expert- for Paid Guest Post
- 1 Link Building Expert
- 1 Project Manager
Timeline
12 Months
Screenshots of Ahrefs Organic Traffic Growth
eCommerce organic traffic growth (Ahrefs)
AI Overview
Result
MOZ DA Tracking
The Results
Organic Traffic
Due to our AI-powered eCommerce SEO services, the Fashion Industry client experienced significant improvements.
The traditional clothing ecommerce success can be understood by the following stats & graphs. Online traffic increased by 89,103%
| Sep’24 (Organic Traffic) | Aug’25 (Organic Traffic) | Growth % |
| 30 | 26,761 | 89,103% |
Sales Growth
A direct impact on revenue generation was achieved
| Sep’24 (Sale) | Aug’25 (Sale) | Growth % |
| 25,400 | 1,10,300 | 334.25% |
AI Overview
AI Overview visibility was garnered for 98 queries. This helped the D2C client stay relevant and visible in Google’s new AI search formats, as depicted in this ecommerce CRO case study.
Domain Authority Improvement
Domain Authority Increased by 155%
| Sep’24 | Aug’25 | Growth % |
| 11 | 28 | 155% |
