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How an SEO Strategy for a Furniture Rental Website Helped Rentomojo Grow Traffic by 51.2%?
Monthly Visitors
Before
After
Key Metrics
- 51.2% Growth in Organic Traffic in this Furniture Rental SEO Case Study
- 118% Increase in Top 3 Organic Keywords
- Resolved Duplicate Product Pages to Improve Crawl Efficiency
- 13.6% Growth in Domain Authority
Objective
- Increase Organic Traffic
- Secure Top 3 Position for Highly Competitive Keywords
- Increase Domain Authority (DA)
Key Highlights
- Major traffic uplift via targeted keyword optimization, technical fixes, and content improvements.
- Identified and fixed duplicate product URLs.
- Increased DA via authoritative backlink acquisition & consistent technical SEO.
- Achieved top rankings for competitive keywords.
Project Background
Buying furniture is costly and old school because now customers want to redesign their homes frequently.
Renting furniture is a new trend in India, and not many brands do it.
So, the scope of business for RentoMojo was full of possibilities; it’s just that they had to be present in the online searches and the minds of their buyers.
This meant not only Marketing but also Branding was needed, or shall we say custom furniture rental marketing strategies. And when doing it in 2025, personalization was needed as well. In short, they needed SEO for furniture eCommerce platforms.
About – RentoMojo
Industry: Furniture Rental
Location: Bangalore, India
Rentomojo is India’s leading subscription-based furniture and appliance rental platform. Founded in 2014 and headquartered in Bangalore, the company offers affordable & flexible rental solutions, be it furniture, appliances, electronics, or more.
Designed for modern & mobile consumers, Rentomojo’s asset-light model enables users to rent, upgrade, or own home essentials without heavy upfront costs. Rentomojo’s unique rent-to-own model, combined with services like free delivery, installation, and relocation, has made it a preferred choice in India’s growing furniture rental industry.
They needed digital marketing for furniture rental business to stay on top of their niche.
Challanges
Keyword Cannibalization
One of the major SEO challenges Rentomojo faced was keyword cannibalization—a common issue in large eCommerce websites.
In the furniture eCommerce SEO case study, we can see how the web pages were fighting amongst themselves for the top position, which can be interpreted as great. But it allows other competitors to rise up.
Lack of Optimized Content on Key Pages
Another SEO obstacle we identified early in the audit was a lack of optimized content on several high-priority landing pages across the website. Or in other words, no or less user-friendliness and credibility.
Insufficient Internal Linking
We also discovered that Rentomojo’s website had limited internal linking between relevant pages. This created several problems, like poor distribution of link equity, weak crawlability, and more. The website thus was difficult to navigate and was losing a lot of users before they made a purchase
Poor AI & Zero-Click Visibility
RentoMojo’s website did not have a schema markup and had a lot of technical issues. This made their website less suitable for AI & zero-click search results such as AI Overviews, Featured Snippets and AI Mode.
Solution
Solution Provided
Our SEO experts understood the client’s goals and crafted a custom SEO strategy tailored for the online furniture rental industry, keeping in mind the highly competitive market & transactional nature of the business.
Leveraging the best SEO practices for furniture rental companies, we started off with…
AI-driven SEO Audit
- We began with a comprehensive SEO audit to uncover core issues related to site structure, keyword targeting, content gaps, crawlability, and on-page SEO alignment.
- From there, we implemented a focused & data-driven roadmap to maximize organic performance.
Resolved Keyword Cannibalization via Strategic Keyword Mapping
- Conducted an in-depth keyword mapping exercise to assign unique target keywords to each important URL.
- Merged or deindexed overlapping pages to eliminate internal competition.
- Implemented canonical tags and redirected redundant URLs to consolidate authority.
- Optimized content and metadata to reflect precise search intent per page.
Strengthened On-Site Content Across Key Pages
- Identified high-traffic pages with thin or no content, including major category and city-specific pages.
- Created SEO-optimized content blocks with product benefits, city-based keywords, FAQs, and trust-building elements.
- Structured content using proper heading hierarchy (H1-H4) and semantic HTML.
Implemented Strategic Internal Linking
- Audited the internal link structure and identified pages with no or minimal links.
- Created contextual internal links using descriptive anchor text between related categories, products, and blog posts.
- Linked key pages with high-authority pages like the homepage and category pages.
Fixed Technical SEO & Coverage Issues
- Resolved critical issues reported in Google Search Console, including 404 errors, duplicate pages, indexing issues, and redirect chains.
- Cleaned up orphaned pages and removed outdated URLs from the index.
- Improved site speed and mobile usability metrics.
Enhanced UI/UX for Better SEO
- Collaborated with design & development teams to improve the page layout, navigation, and mobile responsiveness.
- Introduced CTAs and better product filters.
Schema Markup Addition
- Implemented Product Schema on all relevant product pages to enhance the users’ search results.
- Added Review Rating Schema to display star ratings in search results and build trust.
- Included Breadcrumb Schema, Organization, and FAQ Schemas across appropriate pages.
Built High-Quality & Niche-Relevant Backlinks
- Acquired high-quality backlinks from niche guest posts and PR opportunities.
- Diversified anchor texts and ensured all links pointed to strategic pages.
- Local SEO for furniture rental startups helped garner backlinks in directories and listing websites of the major target cities.
Strategies Implemented
Via this Rentomojo SEO case study, Wildnet depicts how our SEO team followed a structured and goal-oriented furniture rental digital growth strategy that prioritized both quick wins & long-term performance.
Online furniture rental SEO strategies unique to the client were crafted and utilized.
Insight-Driven SEO Planning
We began with a 360-degree audit powered by AI tools to uncover key technical, content, and structural issues. These rent furniture online SEO insights helped us build a phased SEO strategy for furniture rental websites tailored to Rentomojo’s goals, starting with foundational fixes and scaling toward growth-oriented initiatives.
Search Intent Mapping
Each page and keyword was mapped to a specific user intent — transactional, informational, or local — to ensure keyword targeting and content strategy were purpose-driven as well as result-oriented.
Local SEO for furniture rental services was also leveraged for the client.
Scalable Internal Linking Plan
A scalable internal linking system was developed to improve site structure. We prioritized linking from high-authority pages with URLs customized for search behaviour in 2025 using contextual anchor text, enhancing both SEO and UX.
Zero-Click Readiness
AI chatbots, AI search engines and Voice & Video searches rely on the latest website schema to pull the required information. Our technical SEO experts & web developers ensured that RentoMojo’s website is ready for the same via zero-click content and schema optimization.
This furniture rental digital growth case study is an excellent example for all the ecommerce brands suffering from a drop in organic traffic due to zero-click scenarios.
Tool Used
- Semrush
- Ahrefs
- MOZ
- Screaming Frog
- Google Search Console
- Google Analytic
- Google Tag Manager
- Microsoft Clarity
- Grammarly
- Quillbot
- AI & Plagiarism Detector
- Copyleaks
Implementation
Process
Our SEO process started with aligning the digital marketing for furniture startups with the rental client’s goals.
Here’s how the digital marketing for furniture rental services helped the business.
- Initial Discovery & Goal Alignment: We kicked off the project with an in-depth discussion with Rentomojo’s marketing team to understand their core challenges.
- Full-Site Audit & Strategic Planning: A thorough technical and content audit was conducted to identify issues with crawlability, internal linking, keyword cannibalization, and content structure. This formed the base of a strategic roadmap with clear priorities.
- Tailored SEO Rollout: Implementation began in phases—starting with technical SEO for home furniture businesses fixes, followed by on-page content updates, internal linking improvements, and schema markup integration.
- Collaborative Execution: We worked closely with the client’s development and our content teams to ensure changes were implemented smoothly, keeping the user experience & site design in mind.
- Weekly Reporting & Strategy Adjustments: Weekly review meetings helped us stay aligned with client expectations and refine the strategy based on live data.
Team Involved
- 2 SEO Experts
- 1 Content Writer
- 1 Content Marketing Expert – for Paid Guest Post
- 1 Link Building Expert
- 1 Project Manager
06 Months
Screenshots
The Results
Our Hospital SEO service helped the client with,
Organic Traffic
With our tailored home furniture SEO strategy for the rental industry, Rentomojo experienced measurable growth within just 6 months:
Organic traffic increased by 51.2%.
The top 3 keyword rankings improved by 118%.
Domain Authority grew by 13.6% (from 44 to 50).
Domain Authority Improvement
Domain Authority Increased by 13.6%
| Feb’25 | Aug’25 |
| 44 | 50 |
Client Review
We appreciate what Wildnet Technologies has done for us and recommend their SEO for furniture rental companies service to rank in the AI era.
In conclusion, Wildnet’s furniture rental SEO case study is a top-notch example of smart marketing, real-time updates and hyperpersonalization as per the search environment’s needs.
