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30 Days
In a crowded travel market, standing out on social media is challenging. We used travel social media marketing as the central driver to differentiate a Noida-based travel brand. Our goal, being a social media marketing for travel agency, was to harness the power of social channels to boost visibility, generate leads, and elevate conversions — transforming the brand’s digital footprint in just 30 days.
Industry: Tour & TravelLocation: Noida
The travel brand offered curated domestic and international holiday packages, unique itineraries, and personalized services aimed at millennials & Gen Z travellers.
Prior to our engagement, their digital presence was weak, with sporadic posts and low audience engagement. They had minimal traction with social media and depended mainly on word-of-mouth & small local ads.
In short, they needed a social media marketing travel agency that could change it all for them.
The brand was invisible to potential travellers scrolling through Instagram, Facebook, or TikTok without a strong social footprint.
Their posts received few likes, almost no comments, and limited shares or saves, making their social media presence seem ineffective.
Even when users visited pages, inquiries were rare, and bookings from social leads were near zero.
Content was generic, not tailored to target segments (adventure seekers, couples & families), lacking dynamic scheduling and segmentation. In other words, they lacked relevant social media marketing travel industry.
There was no coherent tracking (UTMs & A/B testing), so it was hard to tell what was working and what was not.
Stakeholders were wary of investing in social media, viewing it as a “nice to have” rather than a revenue driver.
We leveraged a tailor-made social media marketing plan for travel agency.
We created travel stories, office reels, destination reels, and partnered with niche micro-travel influencers to expand reach & amplify trust by engaging the best social media for travel and tourism marketing.
Polls, quizzes, stories & UGC campaigns (e.g. “Share your favourite travel memory”) encouraged comments, saves, and shares.
We offered free travel guides, mini-itineraries, or early-bird discounts in exchange for contact info, leading them into a nurturing journey via DM funnels.
We used AI to segment audiences (e.g. families, honeymooners & solo travellers) and tailor content, captions, as well as posting times accordingly.
Every campaign had UTM parameters; we ran A/B tests on creatives, copy, call-to-action buttons, and optimized them mid-campaign.
We delivered real-time dashboards, showing link clicks, conversion rates (CR), cost per lead (CPL), and predicted ROI, helping build stakeholder confidence.
We crafted a unique social media strategy for travel agency via
We engaged 5 micro-travel influencers (5k–20k followers each) to post about curated itineraries. Their trust & credibility with local audiences boosted the travel client’s authenticity.
We asked travellers to share three images and/or stories of their dream trip while tagging the travel brand. The winners won travel vouchers.
We prioritized short-form video content on Instagram Reels, TikTok & YouTube Shorts — capitalizing on the social trend shift.
For destinations, we broke down itineraries, tips & cost breakdown, using carousel posts with compelling visuals and bite-sized info.
We ran paid campaigns targeting relevant audiences (e.g., Delhi NCR, travel interest & friends of travellers) and then retargeted engagers with lead magnet offers.
We held weekly travel-themed polls (“Beach vs Mountains”), live Q&A sessions & destination trivia to keep audience active. These were the highlights of our travel agency social media strategy, which helped us garner the best engagement rates for the travel brand.
We leveraged custom social media marketing for travel industry to deliver the targets in 30 days.
We audited existing social pages, content, audience & brand tone. Then, we defined the target personas and KPIs accordingly.
Our social media marketers mapped content pillars (destination stories, behind-the-scenes, travel tips, UGC & offers), posting schedules, and influencer calendars.
Then, we created batches of posts, short videos & reels while negotiating and onboarding influencers.
Afterwards, the organic + paid campaigns were launched, creative variants were tested, budget allocations were adjusted in real time.
Later, it was time to scale the winning creatives, pause the underperformers, and retarget engaged users with offers.
Finally, we shared the results via custom dashboards with insights and lessons.
First things first, in the AI era, nothing is impossible; it’s just that a better social media travel agency that offers AI marketing services is needed.
Here’s what you can inculcate in your SMM:
Social media marketing for travel agents is a must in the digital era, and Wildnet hopes our case study helps you understand it.
Our AI-driven travel social media marketing services delivered mind-blowing results. And here are the highlights:
We delivered a follower growth close to
In just 30 days.
The Engagement rate was
Leading to a Conversion rate of more than 18%.
Tour bookings in that month were
Translating into a 5X ROAS, of which Social media contributed 40%
Wildnet Technologies is one of the Best Digital Marketing Companies in India, trusted by 4100+ global brands for AI-driven SEO, PPC, Social Media Marketing, Guest Posting, Website Revamp and Development, and full-stack digital transformation solutions. With 19+ years of proven expertise, Wildnet helps businesses scale Visibility on all platforms like Google Search, AI Overviews, ChatGPT, Perplexity, Generative AI Search, Increase Website Traffic, Improve Branding on Social platforms, and Increase Revenue through data-backed, result-oriented Marketing strategies. Wildnet Technologies also serves USA and UK-based Marketing agencies with White Label SEO, PPC, and SMM outsourcing services.
If you have a business challenge to solve or wish to take your brand to the next level, we would love to hear from you!
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