+1 (212) 901 8616
+91-880-044-0643
How our Travel Social Media Marketing grew a Travel Brand by 10X?
Social Media Followers (organic)
Before
After
Key Metrics
- Follower growth: +900%
- Engagement rate: ~7–9% (baseline for travel social media agency ~1.5%)
- Conversion (inquiries to bookings): ~18.75%
- Reach/impressions: 1.2 million+ Impressions
- Ad spend ROI: ~5X Returns
Objective
- Rapid brand awareness via social channels
- Increase qualified lead inquiries for tours via travel social media marketing
- Improve conversion rate (inquiries → bookings)
- Build a long-term social media audience and trust
Key Highlights
- AI-powered content scheduling and personalization
- Influencer partnerships with niche micro-travellers
- UGC (user-generated content) leveraged for authenticity
- Data-driven optimization (A/B tests & UTM tracking)
- Agile real-time adjustments are one of the USPs of our travel social media marketing.
Project Background
In a crowded travel market, standing out on social media is challenging. We used travel social media marketing as the central driver to differentiate a Noida-based travel brand.
Our goal, being a social media marketing for travel agency, was to harness the power of social channels to boost visibility, generate leads, and elevate conversions — transforming the brand’s digital footprint in just 30 days.
Business Background
Industry: Tour & Travel
Location: Noida
The travel brand offered curated domestic and international holiday packages, unique itineraries, and personalized services aimed at millennials & Gen Z travellers.
Prior to our engagement, their digital presence was weak, with sporadic posts and low audience engagement. They had minimal traction with social media and depended mainly on word-of-mouth & small local ads.
In short, they needed a social media marketing travel agency that could change it all for them.
Challanges
Poor Awareness & Low Brand Visibility
The brand was invisible to potential travellers scrolling through Instagram, Facebook, or TikTok without a strong social footprint.
Low Engagement & Weak Audience Interaction
Their posts received few likes, almost no comments, and limited shares or saves, making their social media presence seem ineffective.
Low Lead Generation & Poor Conversion from Social
Even when users visited pages, inquiries were rare, and bookings from social leads were near zero.
Inefficient Content Strategy & Lack of Personalization
Content was generic, not tailored to target segments (adventure seekers, couples & families), lacking dynamic scheduling and segmentation. In other words, they lacked relevant social media marketing travel industry.
Lack of Measurement & Optimization
There was no coherent tracking (UTMs & A/B testing), so it was hard to tell what was working and what was not.
Scepticism about ROI & Difficulty in proving Social Media value
Stakeholders were wary of investing in social media, viewing it as a “nice to have” rather than a revenue driver.
Solution
Solutions Used
We leveraged a tailor-made social media marketing plan for travel agency.
Brand-building via Engaging Content & Influencer Tie-ups
We created travel stories, office reels, destination reels, and partnered with niche micro-travel influencers to expand reach & amplify trust by engaging the best social media for travel and tourism marketing.
Interactive and Conversational Content to Boost Engagement
Polls, quizzes, stories & UGC campaigns (e.g. “Share your favourite travel memory”) encouraged comments, saves, and shares.
Lead Magnets and Funnel Integration
We offered free travel guides, mini-itineraries, or early-bird discounts in exchange for contact info, leading them into a nurturing journey via DM funnels.
Segmented Content & Personalization using AI tools
We used AI to segment audiences (e.g. families, honeymooners & solo travellers) and tailor content, captions, as well as posting times accordingly.
Tracking, Optimization, and Testing
Every campaign had UTM parameters; we ran A/B tests on creatives, copy, call-to-action buttons, and optimized them mid-campaign.
Transparent Reporting and ROI Modelling
We delivered real-time dashboards, showing link clicks, conversion rates (CR), cost per lead (CPL), and predicted ROI, helping build stakeholder confidence.
Strategies Implemented
We crafted a unique social media strategy for travel agency via
Influencer Seeding & Co-creation
We engaged 5 micro-travel influencers (5k–20k followers each) to post about curated itineraries. Their trust & credibility with local audiences boosted the travel client’s authenticity.
UGC campaign: “My Dream Trip in 3 Photos”
We asked travellers to share three images and/or stories of their dream trip while tagging the travel brand. The winners won travel vouchers.
Reels & Short Video-first Content
We prioritized short-form video content on Instagram Reels, TikTok & YouTube Shorts — capitalizing on the social trend shift.
Carousel + Infographic Storytelling
For destinations, we broke down itineraries, tips & cost breakdown, using carousel posts with compelling visuals and bite-sized info.
Geo-targeted Paid Ads + Retargeting
We ran paid campaigns targeting relevant audiences (e.g., Delhi NCR, travel interest & friends of travellers) and then retargeted engagers with lead magnet offers.
Engagement Boosters: Polls, Quizzes, Q&A sessions
We held weekly travel-themed polls (“Beach vs Mountains”), live Q&A sessions & destination trivia to keep audience active. These were the highlights of our travel agency social media strategy, which helped us garner the best engagement rates for the travel brand.
Tool Used
- Meta Business Suite — for campaign creation & insight tracking
- Hootsuite — for scheduling & best time posting
- Canva Pro + Lumen5 — for quick visual and video creation
- Google Analytics + UTM builder — to measure traffic and conversion
- AI content tools (ChatGPT) — to generate caption ideas & content variations
- A/B testing platform (VWO & Optimizely) — for social media posts & layout A/B testing
Implementation
Process
We leveraged custom social media marketing for travel industry to deliver the targets in 30 days.
Onboarding & Audit (Days 1–3):
We audited existing social pages, content, audience & brand tone. Then, we defined the target personas and KPIs accordingly.
Planning & Strategy (Days 4–6):
Our social media marketers mapped content pillars (destination stories, behind-the-scenes, travel tips, UGC & offers), posting schedules, and influencer calendars.
Content & Influencer Outreach (Days 7–10):
Then, we created batches of posts, short videos & reels while negotiating and onboarding influencers.
Campaign Launch & A/B Test (Days 11–20):
Afterwards, the organic + paid campaigns were launched, creative variants were tested, budget allocations were adjusted in real time.
Optimization & Scaling (Days 21–28):
Later, it was time to scale the winning creatives, pause the underperformers, and retarget engaged users with offers.
Reporting & Wrap-up (Days 29–30):
Finally, we shared the results via custom dashboards with insights and lessons.
Team Involved
- 1 Project Lead — for oversight & KPI setting
- 1 Content Creator — for visuals, video & edits
- 1 Copywriter — for captions & CTAs
- 1 Community Manager — for on-time responses to comments & DMs
- 1 Performance Marketer — for paid & retargeting campaigns
- 1 Analyst — for tracking, dashboards and insights
First things first, in the AI era, nothing is impossible; it’s just that a better social media travel agency that offers AI marketing services is needed.
Here’s what you can inculcate in your SMM:
- Using AI-powered travel social media marketing as a growth lever can outperform many conventional channels
- Prioritize authentic content and UGC — travellers trust peer stories.
- Always test, track, and optimize; social media is not “set and forget”.
- Micro-influencers often yield better ROI in the travel niche.
- A hybrid of organic + paid accelerates growth.
- Clear reports and transparency help stakeholders buy in larger pieces of the pie.
Social media marketing for travel agents is a must in the digital era, and Wildnet hopes our case study helps you understand it.
Screenshots
The Results
Our AI-driven travel social media marketing services delivered mind-blowing results. And here are the highlights:
We delivered a follower growth close to
900%
In just 30 days.
The Engagement rate was
7-9%
Leading to a Conversion rate of more than 18%.
Tour bookings in that month were
30+
Translating into a 5X ROAS, of which Social media contributed 40%
