How To Kill It On Social Media With Content Curation

If you’ve ever felt stuck trying to come up with fresh content for your social media page, don’t worry , you’re not alone. The good news? You don’t have to create everything from scratch to be amazing online.

There’s a powerful trick smart marketers use: Content Curation.

Think of it like this: you’re not cooking a new dish, you’re serving a tasty buffet made by top chefs. You pick the best bits from around the web and share them with your audience in a way that’s helpful, interesting, and “totally you.”

In this blog, we’ll show you how to kill it on social media using content curation. And don’t worry, we’ll keep things super simple and to the point.

What Is Curated Content?

Let’s break it down.

Curated content is any content (posts, videos, articles, memes, infographics, etc.) that you didn’t create, but you found, selected, and shared because you think your audience will love it.

So when someone asks you, “What is curated content on social media?”, you can say:

“It’s the best stuff I find online that I share with my followers, because it’s useful, fun, or inspiring!”

It’s like being a DJ, you’re not making the music, but you’re creating a killer playlist that people enjoy.

Why Content Curation Works So Well

Here’s why curation is a total game-changer on social media:

Saves Time: You don’t need to create original content every day.

Builds Trust: Sharing useful stuff makes you look smart and helpful.

Keep Your Feed Active: You’ll always have something great to post.

Start Conversations: Curated content can spark likes, shares, and comments.

Mixes It Up: It adds variety to your posts so your followers don’t get bored.

Think of it like this: if you’re always talking about yourself, people tune out. But when you share cool stuff from others, people lean in.

What Makes Good Curated Content?

Not all content is worth sharing. Here’s how to choose the good stuff:

It’s relevant to your audience.

•   It’s helpful, maybe it teaches something or solves a problem.
•   It’s fun or inspiring, something that makes people smile or think.
•   It comes from a trusted source, make sure it’s accurate and not fake.
•   You can add your own voice, even just a short caption or emoji works.

 Tip: Mention the original creator(to give them their credit). Don’t pretend it’s yours. Sharing is caring, stealing is BAD!

The Actual Tips to Do Amazing Content Curation

If you want your curated content to actually be liked by your audience, there are few things you can do. You can think of these tips as secret sauces:

#Tip 1: Know Your Audience Before You Curate

Before you start sharing, ask yourself:

What do my followers care about?

What problems can I help them solve?

What kind of content do they usually engage with in any way(likes, shares, or comments).

To give you a better understanding, here’s an example- Let’s say you run a small baking business. Your followers might love:

• Quick recipe videos
• Cake decoration tip
• Funny kitchen fails
• Healthy swaps for baking ingredients
• Sort of Tools You Need for kitchen

Once you have an idea, what makes your audience stop, you’ve half the battle won. Curating becomes easy (and fun!).

Where To Find Great Content To Curate

Here are some goldmines:

• Google News – Fresh updates on any topic.
• Twitter/X Trends – What’s hot right now.
• Reddit – Real opinions and ideas from real people.
• YouTube Shorts or Reels – Quick, viral videos.
• Niche blogs & industry websites – Smart, expert content.
• Email newsletters – Stay ahead with weekly inspiration.
• Your competitors – See what’s working for them (then do it better 😉).

Use tools like Feedly, Pocket, or Flipboard to collect great content all in one place.

#Tip 2: Add Your Own Twist, Don’t Just Copy-Paste blindly.

It’s important you add a part of your personality to it, so it actually looks that you’re sharing something that you found valuable. 

For that, you can do the following things:

• Write a short comment or opinion.
• Tag someone or ask your audience a question.
• Use emojis to make it fun.
• Share why it matters to you.

Example:

In case you found an infographic like “top 5 productivity hacks” that you thought is great and worth sharing, you can simply sharing with the title like –

“#3 is my favorite! I’ve been using this every Monday and it really works. What’s your go-to productivity tip?”

Boom! You just turned a simple share into a conversation starter.

#Tip 3: Building a Solid Content Curation Plan for Social Media

Now that we understand what content curation is and why it’s important, let’s get into the “how.” Think of this part as your step-by-step guide to actually killing it on social media with content curation.

#Tip 4: Pick Your Platforms Wisely

Before you start curating, know where you’re going to post. Is your audience hanging out on:

• Instagram?
• Twitter (X)?
• LinkedIn?
• Facebook?
• Pinterest?

Being everywhere might seem a great way to broaden the audience, but your genuine is not everywhere, so you can skip some. Just choose 1-2 platforms where your ideal audience is most active.

Each platform has a different style. LinkedIn is more professional. Instagram is visual. Twitter is quick and witty. Curate accordingly.

Tools That Will Make Curation Easy For You

If you’re planning to put so much effort by finding the content manually , let us tell you, it would  only be tiring and slow you down. Thankfully, there are tools to help:

Free Tools:

• Feedly – Read blog posts in one place
• Pocket – Save content to read later
• Twitter Lists – Follow experts in one scroll

Scheduling Tips:

• Schedule posts ahead of time
• Use tool like Hootsuite to manage multiple platforms together
• Spend 30 minutes a week collecting good content. Then schedule posts in advance.

#Tip 5: Create a Weekly Content Mix

Don’t just curate. Mix it with your own posts. Here’s a sample week:

• Monday: Your blog post
• Tuesday: Curated industry news
• Wednesday: Behind-the-scenes photo
• Thursday: Curated quote or tip
• Friday: A fun poll or meme

This way, you can make your feed feel lively, informational, and most importantly ‘you’. Use a simple calendar to plan posts.

#Tip 6: Give Credit Where It’s Due

Always tag or mention the original creator. It’s respectful, and it can start new conversations!

For example:

Sharing others’ content the right way can even help you get noticed by them.

#Tip 7: Measure What’s Working

How do you know your content curation is killing it?

Look at:

• Likes & shares
• Comments
• Saves
• Link clicks

Most social platforms have built-in insights. Use them weekly.

If curated content gets more love than original posts, do more of it. If not, change the style or source.

#Tip 8: Stay Consistent – But Not Robotic

Your audience will only keep coming back if you keep showing up.

But that doesn’t mean you’ve to be very particular like a robot. Be human and spontaneous. Plus, if you miss a day, it’s okay. If something big happens in your industry, share it, even if it’s not “on schedule.”

Think of social media as a long-term relationship. Keep showing up with helpful stuff.

#Tip 9: Turn Curated Content into Visual Posts

People scroll fast. A boring link won’t stop them. But a visual with a punchy quote will.

#Tip 10: Start a Weekly or Monthly Series

These basically posts that you drop on particular days or once in a month.  So, you might have seen these in your favorite creator’s feed, like:

“Monday Motivation”

“Tech Tip Tuesdays”

Such series gives your followers something to look forward to and helps you stay organized.

#Tip 11: Use Curated Content as Inspiration

Sometimes, one article can give you a brilliant idea for your own blog, video, or reel. That’s content curation magic!

Join the Conversation

If you’re sharing something trending, use relevant hashtags or join a thread. Be part of the talk, not just a spectator.

Final Thoughts: Curate Like a Creator

In this blog, we’ve helped you understand the basic concept of content curation, how you can go about and make a difference for your brand, and some tips to make the process better for you. 

By the end, we would like to add that it is very important that you acknowledge the fact that content curation is more than just sharing. It’s sharing with care, adding value, and building a voice that your audience can trust.

And the best part?

You don’t have to create new stuff every single day. Focus on being consistent, authentic, and smart. Yup, it might sound just three words, but these are some things many brands or creators forget to stick by. 

So, are you ready to kill it on social media with content curation?

Start small. Be real. Keep learning. And most importantly, be helpful.

Because in the world of social media, the one who gives the most, grows the fastest. If you’re looking for social media services or complete digital marketing services, you can get in touch with us at Wildnet technologies. 

FAQs

Isn’t curation just resharing others’ content?

Not at all. Curation saves your audience time by bringing together high-quality, relevant content in one place. It positions you as a go-to resource.

Why curate when I can create original stuff?

Curation isn’t a shortcut, it’s smart marketing. It complements original content and keeps your feed fresh without always starting from scratch.

Can I get in trouble for sharing someone else’s blog or post?

Yes, but only when you don’t credit properly. Always link to the original, quote small parts (not the full article), and add your own commentary.

What’s the right ratio of original vs curated content?

Most experts (HubSpot, CMI) suggest the 80/20 rule:

80% helpful (curated) + 20% promotional (original). But adjust based on your audience.

Where should I post curated content, blog, LinkedIn, or Instagram?

• Blogs for in-depth roundups
• LinkedIn for industry insights
• Twitter for quick news
• Instagram Stories for visuals or quotes

Adapt format per platform.

How do I manage curation efficiently?

Top tools:

• Feedly (news feed reader)
• BuzzSumo (trending content)
• Pocket (save-for-later)
• Scoop.it or Curata (enterprise)
• Hootsuite or Buffer (sharing & scheduling)

Is just sharing a link enough?

Not really. Add your take, summary, or key insight. This adds value and shows thought leadership.

What’s the difference between aggregation and curation?

Not quite.

• Aggregation = collecting content
• Curation = collecting + organizing + adding context

Curation is more thoughtful and user-focused.

Can curated content actually drive traffic or leads?

Yes, if curated content builds trust and keeps your audience engaged. Add CTAs (like “Read more” or “Subscribe”), and it can funnel traffic to your website too.

I’m new, how do I even begin with Content Curation?

Start with this flow:

1. Define your target audience
2. Pick 3–5 sources to follow
3. Use tools (like Feedly or Pocket)
4. Curate 2–3 posts/week
5. Add insights, and schedule via Buffer