Enhancing Local Visibility for a Multi-Location Retail Brand | Case Study

Boost footfall and in-store sales for a sportswear retail chain through improved local search rankings and engagement.

• Inconsistent Directory Listings: Incorrect or outdated Name, Address, Phone (NAP) details across multiple platforms.
• Low Visibility in Google Maps: Competitors dominated local searches for “sportswear near me.”
• Customer Engagement: Minimal reviews and interaction with the brand online.
• Poor Local Content: Lack of location-specific content to attract and engage nearby customers.

1. Directory Management

• Standardized NAP details across 50+ local directories.
• Enhanced business listings with accurate descriptions and high-quality images.

2. Google My Business Optimization

• Updated GMB profiles for all store locations with optimized descriptions, product categories, and store timings.
• Added photos showcasing in-store promotions, new arrivals, and events.
• Responded to all reviews, fostering trust and boosting engagement.

3. Content Localization

• Created dedicated landing pages for each store, targeting localized keywords like “best running shoes in [city name].”
• Published blogs highlighting local sports events, trends, and shopping tips.

4. Review Generation Campaigns

• Sent automated emails to customers requesting reviews post-purchase.
• Incentivized reviews with discount codes for their next visit.

5. Promotional Events

• Organized local events, such as running workshops and fitness meetups, and promoted them through social media ads and SEO.

• Google Maps Visibility: Views increased by 130% across all locations.
• Footfall Growth: Store visits increased by 45% within three months.
• Sales Revenue: In-store purchases grew by 35%.
• Customer Engagement: Positive reviews increased by 50%, improving overall ratings.