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How our Law Firm SEO helped a Client with 100% Organic Traffic Boost?
Monthly Organic Traffic
Before
After
Key Metrics
- 750% increase in Top #3 ranked keywords
- 116% growth in DA
- 85% more Organic Leads
Objective
- Increase Organic Visibility
- Boost lead quality via law firm SEO
- Use AI Marketing to beat the competition
Key Highlights
- Combined law firm SEO with AI Marketing
- Built authority via top-notch backlinks
- Boosted UX via a faster and mobile-friendly website
- Local visibility improved via Local SEO
Project Background
When a leading law firm in Delhi approached us, they were struggling to gain visibility in an increasingly competitive digital landscape. Their website had minimal organic reach, poor keyword rankings, and was failing to generate quality leads.
They reached out to Wildnet, an SEO company for lawyers. Our mission: Implement a tailored law firm SEO strategy that would not just increase traffic but also ensure the visitors were highly relevant and conversion-ready.
Business Background
Industry: Law Firm
Location: Delhi
The client, a law firm specializing in Corporate & Civil Law, had decades of experience in the legal domain but lacked a strong online presence.
Their core services—corporate law, civil litigation, intellectual property rights, and dispute resolution—were not ranking for competitive searches.
Despite having a modern website, it lacked the SEO foundations needed to compete with top law firm SEO companies.
Challanges
Low Organic Visibility
The law firm ranked on the 5th search result page, or SERP, for most of their targeted keywords related to SEO for lawyers.
Poor Technical SEO & No Local SEO
Their website was slow, had broken internal links & missing schema markup, and was not at all optimized for “near me” searches.
Generic Content & Backlink Profile
Their blogs and web content were too generic, which didn’t garner Google’s or their target audience’s attention.
They were not focusing on getting quality backlinks and had lower domain authority (DA), which impacted their EEAT score (experience, expertise, authoritativeness and trustworthiness).
No AI Marketing
The client was unaware of the AI-powered marketing which could deliver quicker results.
Solution
Solutions Used
- A multi-layered law firm SEO strategy was designed for the client’s sustainable growth and high-quality lead generation.
- AI tools were used to perform intent-related keyword searches to find keywords like “best corporate lawyer in Delhi” and “intellectual property attorney services” along with a focus on primary law firm SEO keywords.
- GEO, or generative engine optimization, was used to craft user- as well as AI-friendly content such as FAQs, blogs, and case studies.
- Local SEO for attorneys was used to improve their Google Business Profile, local schema and citations.
- Their website speed, mobile responsiveness and structured data format were boosted.
- High-quality backlinks were created using AI tools to find the most relevant guest posting opportunities across legal publications, media sites and law forums.
- Real-time competition analysis was carried out to beat their competitors and upgrade the business website via AI marketing analytics.
Strategies Implemented
- Wildnet’s law firm SEO team leveraged a custom multi-layered law firm SEO strategy designed for the client.
- SEO audit and keyword analysis strategies were implemented to understand the client’s current online standing and competition.
- AI content marketing strategy was used to deliver hyper-personalized content and rope in maximum user traffic.
- Local law SEO strategy was used to build thought leadership for the law firm across Delhi NCR.
- AI-driven technical SEO strategy was crafted and leveraged to ensure great Google Core Web Vitals.
- A law backlink strategy was implemented to increase the trustworthiness of the law agency’s website.
- AI marketing and competitor analytics strategy were used to ensure that future insights were readily available to make their website proactive.
Tool Used
- Ahrefs & Semrush for keyword research, competitor analysis and backlink analysis
- SurferSEO, Clearscopr & ChatGPT for AI content marketing
- GSC & Google Analytics for performance tracking
- Jasper & ChatGPT for legally accurate drafts- Grammarly for Plagiarism-free and AI-free website content
Implementation
Process
- Audit Phase: Conducted a full SEO and content audit to identify weaknesses.
- Keyword Mapping: Mapped high-intent keywords across core and blog pages.
- Content Overhaul: Rewrote law practice area pages to align with the best practices of an SEO agency for lawyers.
- On-Page Optimization: Optimized meta tags, headers, alt texts, and structured data.
- Local Targeting: Embedded local keywords and optimized for “near me” searches.
- Backlink Outreach: Partnered with legal blogs, news portals, and industry-specific sites for guest posting.
- AI Integration: Used AI to predict trending legal topics and create timely & high-ranking blog content.
Team Involved
- 1 Client SPOC
- 1 SEO Strategist
- 1 Technical SEO Expert
- 1 AI Marketer
The reasons why Wildnet’s law firm SEO worked are as follows:
Tailored Approach
Our strategies were specific to the legal industry, leveraging niche expertise honed over time by functioning as a law firm SEO agency.
AI-Powered Precision
AI helped in identifying micro-trends and optimizing content faster than traditional methods.
Local + Niche Targeting
Balanced hyper-local targeting with niche-specific SEO to attract both local clients as well as national cases.
In short, choosing an AI marketing agency helped the law firm change the game in 2025.
Screenshots
The Results
After one year of successful employment, we:
