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How Our Education SEO Strategy Increased Organic Traffic by 70% for Online Manipal
Monthly Organic Traffic
Before
After
Key Metrics
- 70% Growth in Organic Traffic
- Competitive Keywords are Ranked in Top 10 Position in SERPs
- Decrease Ghost Traffic
- 300+ Quality Backlinks
- 14.81% Growth in Domain Authority
Objective
- Visibility on highly competitive Online MBA, Online BCA, online BBA keyword on SERP
- Increase Pure Organic Traffic
- Prevent Ghost Organic Traffic
Key Highlights
- Wildnet devised a custom Education (EdTech) SEO strategy for the Online Manpail University.
- Leveraged the latest SEO tactics like AEO, AI Overview + traditional SEO + Local SEO
- Fulfilled the client’s requirement by addressing their main pain point — reducing ghost traffic.
Online Manipal – Project Background
Business Background
Industry: EdTech
Location: Bangalore, India
Online Manipal is the digital home for all Manipal universities that are NAAC-accredited and offer UGC-entitled online degrees, such as MBA, BBA, BCA, MCA, and more, that are considered at par with on-campus degrees.
Their target market focuses on those who are eager to learn and upskill themselves but cannot enroll in an offline program due to prior commitments through specific education marketing strategies.
Such as working professionals, recent graduates, corporates, home-based learners and more.
They needed to hire an SEO agency to feature at the top of the search results for all the relevant user queries pan India.In other words, customized seo for educational institutions was needed.
Challenges
Ghost Organic Traffic
Ghost organic traffic is the latest kind of issue in terms of organic traffic. Brands will see heightened traffic stats in Google or any other analytics platform, but in reality, that traffic is fake and doesn’t result in user footfall.
It hampers accurate data collection, analysis and future planning; in other words, it renders a brand unable to justify the ROI.
High Competition on Relevant Keyword
Online Manipal wanted to rank on high-intensity keywords such as online BBA, online BCA and online MBA to sell their digital courses & certifications better.
Due to higher competition in the EdTech sector, they were finding it difficult to get the desired footfall and subsequent leads as well as conversions.
Lesser Organic Traffic
The organic traffic that they were garnering without Wildnet’s AI-powered SEO services was below their target.
This hampered their overall business plans, which were based on a required organic traffic per day and month.
In short, they need the latest and customized SEO for EdTech companies from a reliable SEO company.
Thus, they contacted us for an EdTech SEO overhaul via the latest education marketing strategies.
Lack of EEAT
Google’s digital marketing for education sector EEAT assessment, or experience, expertise, authoritativeness, and trustworthiness, is the best way for edtech brands to rank on SERPs in the AI age.
However, their website’s SEO for educational institutes was not aligned with it, as it was a recent update.
Solution
Solutions Used
Our SEO experts understood the client’s ask and proposed a tailor-made digital marketing for EdTech startups as well as established businesses.
The SEO team started off with a comprehensive audit to find the relevant search intents and landing pages to link them with for the three keywords mentioned above to craft the online education SEO strategies needed for them.
MBA Keyword Ranking
- We found out that Online Manipal’s main MBA page was not even indexed; rather, their US-focused MBA page was being prioritised by Google.
- First and foremost, the MBA page was indexed and our SEO champs got it ranked on SERPs or search engine result pages.
- Since users leverage Google AIOs or AI Overviews and Featured Snippets a lot these days, EdTech SEO was used along with AEO or answer engine optimization to ensure Online Manipal’s visibility as well as to boost the CTR (click-through rate).
Ghost Organic Resolution
- To resolve the ghost traffic issue, our EdTech SEO marketers started off with an IP-based study to find the source of traffic.
- Some malicious IPs were found which were linked to an untrustworthy SEO audit website.
- These IPs were blocked with immediate effect, and the SEO audit website was formally contacted to remove the EdTech client’s website from their database.
Technical EdTech SEO
- URLs that were dead (404) and yet still part of the Online Manipal’s site map were removed as they were decreasing the site score.
- The revamped website structure and schema were updated in Google, and the web content was updated accordingly to feature in the Quick Answer Box of Google
Link Building
- Internal linking amongst the 19k+ pages was improved to allow proper navigation and ease of access for the visitors.
- A massive link-building exercise was carried out to get Online Manipal visibility in forums like Reddit & Quora and a few microblogging sites as well as Tier 2 backlinking websites.
CRO or Conversion Rate Optimization
- To ensure the best possible conversion rates, CTAs, or call-to-action buttons, were optimized to make them user-friendly.
Strategies Implemented
- AI SEO strategies powered by AEO,
- AI Overview was leveraged to ensure all-around visibility.
- Ghost organic traffic resolution strategy was used to alleviate the confusion caused by it and streamline the results tracking for the best ROI delivery.
- User-friendly content marketing strategy was utilized to ensure that the users find Online Manipal’s website easy to use and navigate.
- Technical SEO strategy was used to deliver a website that can be opened easily on all devices and boost user experience & engagement.
- CRO strategies were implemented to ensure quicker conversions.
- Local Pages strategies for Online MBA were implemented to target location-specific keywords and improve visibility in regional searches
Tool Used
- Semrush
- Ahrefs
- MOZ
- Google Search Console
- Google Analytic
- Google Tag Manager
- Microsoft Clearity
- Grammarly
- Ptzero
- Quillbot
- AI & Plagarism Detector
- Copyleaks
Implementation
Process
- Our Project Manager and SEO Lead went on a call with Online Manipal to understand their concerns.
- It was clear from the start that a customized EdTech SEO would be needed to cater to all their needs.
- After a thorough SEO audit, a detailed problems, causes, and solutions roadmap was shared with the edtech company.
- EdTech SEO services were rendered after approval from the client.
- Weekly reports were shared with the edtech business, followed by feedback meetings, and EdTech SEO implementation was modified accordingly.
Team Involved
- 2 SEO Experts
- 1 Content Writer
- 1 Content Marketing Expert- for Paid Guest Post
- 1 Link Building Expert
- 1 Project Manager
Timeline
6 Months
Screenshots
Results
Organic Traffic
- Due to our AI-powered EdTech SEO services, Online Manipal experienced significant improvements.Online traffic increased by 70%
Ranking
Highly Competitive Keywords are Ranked on Top 10 Result on SERP’s
| Keyword | Ranking (May’25) |
|---|---|
| Online MBA | 4 |
| Online BBA | 7 |
| Online BCA | 4 |
Domain Authority Improvement
Domain Authority Increased by 14.81%
| July’24 | May’25 |
|---|---|
| 27 | 31 |
