Key Takeaways
- How do you manage retail and supply chain management together?
- Supply chain management in retail industry can be one of the toughest things there is in terms of business processes.
- Read our latest case study of a retail FMCG supplier benefiting from custom supply chain management software.
To succeed in the retail FMCG supplier industry, businesses are always on the lookout for ways to reduce costs while boosting efficiency!
While their biggest challenge is the unpredictability of the logistics and supply chain management sectors.
A legacy or run-of-the-mill software cannot handle this much uncertainty.
Whereas custom software can work wonders, as is the case of a particular retail FMCG supplier !
Business Overview
A retail FMCG supplier, XYX, wanted to be the next Zepto and Blinkit!
They were currently supplying to the distributors and even their competition, i.e., Blinkit, Zepto, and more.
Their target market was 2nd and 3rd tier cities of India.
They just needed digital solutions or supply chain management software that could handle the complexity and processing demands of this business pivot.
Problem Statement
Their current website and mobile app could only handle a limited number of transactions at a time.
This was good enough for their distributor business but not for catering to the customers directly!
Plus, they needed an extra boost so that,
- They can easily enter an established market.
- They can cater better deliveries, tracking, and customer service.
- They can capture a significant chunk of the retail FMCG supplier market.
- They needed an offline store like Feel!
- They wanted to get this offline store personalized for every user!
- SCM (supply chain management) & ERP (enterprise resource planning) go hand in hand, so that was an added angle as well!
- Constant hustle between operations & supply chain management had to be solved.
- Ecommerce supply chain management will also have to be part of it, as the retail FMCG supplier will have websites and apps!
- SAP (a warehouse management program) and supply chain management angle also needed touching base as many logistic partners use SAP to track SCM.
The task at hand was daunting to say the least, and that’s why they wanted to partner with the best possible SAP and supply chain management custom software development company.
Solutions
The retail FMCG supplier came across our wonderful memes about custom software development and couldn’t help themselves from including us on this remarkable journey!
Wildnet Technologies understood the faith that has been put on us by the client and carried out Agile custom software development to develop the excellent supply chain management for the client.
We did it via,
Idea Validation
Our expert developers, along with a project manager and business analyst, got on a discovery call to understand the whole idea.
Since it targeted two and three-tier cities, it was a feasible option for the business growth of the retail FMCG supplier!
Pain Point Identification
We evaluated the pain points faced by the retail FMCG supplier in their current business operations and made a scalable estimation for them to accumulate the business pivot.
Collaborative Approach
To allow a bug-free custom software for the retail FMCG supplier, both stakeholders (our developer team and the client’s team) agreed to be in total collaboration.
This helped in proactively preventing and solving any issues whatsoever!
Innovation & Deployment
Since their app had to leverage the power of AI & ML as well as AR & VR, thus our developers had to innovate our supply chain software development services from the start!
- Wireframes
Wireframes were crafted to include all the requirements and possible inculcation of the offline store feels.
- API Integration
Microservices architecture was used to divide the development into smaller blocks, and APIs were crafted to integrate them properly!
- Data Management
Since the retail FMCG supplier would be relying heavily on supply chain management, thus data management was a crucial part of the development.
Functionalities like FileMaker were integrated to aptly store contact information and other related information.
While blockchain was used to properly time stamp each activity, helping in real-time tracking of the deliveries.
- Automation
Using AI and ML, processes like inventory management, logistics, customer orders, and more were automated.
They were also leveraged to craft an initial offline store for all the new users depending upon their preferences on the internet & social media, leveraging their email ids and social accounts.
- CRM
A CRM or customer relationship management integration was needed to ensure that the customers were always kept in loop regarding their orders and more.
- Data Protection
Blockchain was used to ensure the best possible data privacy by using a cryptographic hash to encrypt the user data.
- AR & VR
AR & VR were integrated to deliver lifelike offline store feels to each customer, as the retail FMCG supplier wished to deliver the traditional shopping experience while the customer could order from their homes and comfort places.
Software Testing
The custom software for the retail FMCG supplier was rigorously tested via manual testing, automated testing, user testing, and A/B testing!
Some select users who were actively interacting with the retail FMCG supplier social profiles were leveraged for user testing.
Project Governance
It was used to create a richer UX by learning on the go and then upgrading the custom software accordingly!
Continuous Support
The custom software developed for the retail FMCG supplier needed continued support so that, come what may, their users experience 100% uptime.
Are you curious to know the results of our dedicated and custom software development services?
Results
The resultant custom software developed for the retail FMCG supplier helped them deliver,
- Unmatched Flexibility & Scalability
- Mind-blowing Efficiency
- Significant reduction in business Costings
- Hyperpersonalized UI/UX
- Remarkable Customer Service
- Market share of 30% within the first 3 months
The ROI of the custom software for retail FMCG supplier was justified within a month!
And the retail FMCG supplier went into a 2-year contract with Wildnet for post-launch support and maintenance.
Conclusion: Custom software is the way forward in Supply chain management!
The rising demands of the customers and competition are forcing businesses to switch to custom software.
Supply chain management or SCM is the most unreliable sectors of a business, and thus companies in SCM are opting for custom software.
But when you know that custom software can deliver unmatched performance and a hyper personalized user experience, why would you wait for it to become the norm?
Make the change now and witness its power in the next fiscal!
Wildnet Technologies is a leading Digital Transformation company in India that is helping its clients (domestic and foreign) with their custom software needs via our supply chain management software development services under the Software Consulting division.
