Content Marketing Strategy for AI Users – ChatGPT, Perplexity & SGE

Summary

In 2025, AI search engines are rewriting the rules of discoverability.

Traditional SEO alone won’t cut it anymore.

Believe me, we’ve had clients reaching out to us to find a solution and revamp content marketing strategy for the AI era.

If you are a business owner, a marketing manager, a content creator, a content marketer or a content writer, this is the guide you need to get your content marketing strategy back to the top.

PS: Every one of your competitors is looking for this guide.

This newsletter unpacks how content marketing strategy must evolve to stay visible on platforms like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE).

BTW, have you come across content marketing for AI, or are you still afraid to use AIs for content creation?

Key Takeaways

Ø  AI search visibility is driven by context, authority, and natural language content.

Ø  Structured, conversational, and insight-rich digital marketing content performs best on AI-driven engines.

Ø  Success in 2025 means adapting your content marketing strategy to focus on helpfulness, credibility, and topic coverage.

Ø  Read this newsletter to answer all your queries about content marketing for the three top AI search engines.

Table of Contents

1. A few facts about Content Marketing Strategy
2. What is Content Marketing Strategy? 

👉The Impact of AI Search Engines on Traditional Content Marketing Strategy

3. How to craft an AI Content Marketing Strategy for AI Search Engines? 

👉How to make a Content Marketing Strategy for ChatGPT?

👉How to create a Content Marketing Strategy for Perplexity? 

👉How to develop a Content Marketing Strategy for SGE? 

4. What Challenges Can Be Faced in an AI Content Marketing Strategy?
5. The Future of Content Marketing
6. Conclusion
7. FAQs

Let’s kick this LinkedIn newsletter off with a reality check.

“Content marketing is no longer just about ranking on Google.”

In 2025, people ask ChatGPT for marketing ideas, get news from Perplexity, and rely on SGE to get curated & AI-generated overviews.

But “content marketing today is content and marketing” in the truest sense.

Do you want to create strategic, insightful, and native content that solves real problems across a multi-AI search environment?

Well, keep reading then.

A few facts about Content Marketing Strategy

• Content marketing was actively used by 29% of marketers in 2024.

• Around 41% of the marketing experts measure the success of their content marketing via sales.

• 13% of the marketing leaders felt content marketing was their biggest challenge in 2023.

• Blogging is the newfound love of marketers in 2025.

• While 50% of the writers use AI tools to boost their content creation.

What is Content Marketing Strategy?

Content marketing strategy is a long-term strategy focused on building a strong relationship with your audience.

It is done by giving them high-quality and relevant content consistently.

Think blog posts, videos, podcasts, carousels & LinkedIn posts – all of them aimed at driving trust and loyalty.

But here’s the twist:

In an AI-driven world, it’s not just about keywords. It’s about content designed to educate, guide, and converse.

Curious about the change AIs and AI-powered search engines brought to the content marketing world?

The Impact of AI Search Engines on Traditional Content Marketing Strategy

AI search engines like ChatGPT & Perplexity and SGE (search generative experience) don’t operate like traditional search engines.

• No blue links to Click on as AI answers your question directly.
• More context-awareness as they understand queries in depth and craft answers accordingly.
• Favour depth and authority by delivering surface content that’s structured and semantically rich.

This means your native content for digital marketing needs to move from keyword density to context density.

“Traditional content marketing needs to move from writing for algorithms to writing for AI trainers & readers.”

How to craft an AI Content Marketing Strategy for AI Search Engines?

Well, we can definitely call the strategic content marketing done for AI search engines as AI content marketing.

And you will feel the need to bring in AI help by the time you have read this complete section.

A graphical representation of steps to optimize content for AI-driven searches.

Here’s your modern content marketing strategy playbook:

1. Use Clear & Conversational Language

Write how people speak.

AI prefers natural and digestible formats that mirror user queries because then it won’t have to do the conversational conversions.

2. Focus on Topical Authority

Your content marketing strategy needs to cover a topic comprehensively.

AI searches for value in-depth and cluster-driven content more than one-off keyword blogs.

It helps AIs to rely on a few sources to cover a vast number of queries.

3. Structure Your Content

If you haven’t heard it enough, then let us say it one more time.

Use headings, FAQs, summaries, and lists.

The better your structure, the easier it will be for AI to crawl and summarize it.

4. Cite Trusted Sources

AI values credible and well-cited content.

Because humans want a reliable source backing the information provided by AIs.

So, back up your insights with external and internal references.

5. Prioritize Helpful & Not Promotional Content

Answer user queries fully by guiding them, educating them, and nurturing them.

Don’t just pitch in every other line you write.

Seems simple, right? Well, now let’s take it up a notch.

How to make a Content Marketing Strategy for ChatGPT?

ChatGPT doesn’t crawl its data from the web.

It pulls from its training data and integrations like Bing Search.

A graphical representation of the steps for ChatGPT optimization of web content.

To rank, or shall we say display, your content in ChatGPT, follow the below-mentioned steps:

• Be mentioned in high-authority sources like news, niche blogs, and whitepapers.
• Create content that answers questions clearly, which ChatGPT can use as a great answer for prompt replies.
• Optimize for conversational questions. Think like the users and use headings & sub-headings like “How do I…”, “What’s the best way to…”, “Why should I…” and more.
• Use platforms like Substack, Medium, and LinkedIn (for future guest posting opportunities) that AI models crawl regularly.

So, on top of the 5 steps mentioned above, your content marketing team or content marketer needs to follow these 4 steps to get the ChatGPT visibility.

How to create a Content Marketing Strategy for Perplexity?

Perplexity is a real-time AI search tool that references its sources.

A graphical representation of the step-by-step content marketing approach towards Perplexity optimization.

Here’s how your content can stand out on Perplexity:

• Publish your content on crawlable and authoritative domains.
• Use explicit phrasing like “In summary” or “According to research” as it makes your content quotable for the AIs.
• Create comparison, data-backed, and tutorial content because Perplexity prefers fact-driven narratives.
• Ensure fast-loading and schema-rich pages for quicker crawlability.

So again, follow these four more steps to get visibility in Perplexity’s search results.

How to develop a Content Marketing Strategy for SGE?

SGE is Google’s AI-powered answer engine, which it uses to deliver Google AI Overviews, Featured Snippets and PAA answers.

A graphical representation of a content marketing funnel for SGE visibility.

Here’s the strategy to get visibility in SGE:

• Align with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
• Include first-hand insights, be they personal experiments, expert interviews or original data.
• Use schema markup (FAQ, Article & Review) to feed Google structured inputs.
• Focus on topic depth over blog frequency.

Now imagine if you had to get your content visible in all three, although some steps would be similar.

But yes, the intricacies of writing such content would be too much to handle for a content writer, wouldn’t you agree?

Well, that’s why AI content marketing in digital marketing is needed to cover all sorts of search results, be they click-through or zero-click (voice-assisted, AI-powered and AI chats).

What Challenges Can Be Faced in an AI Content Marketing Strategy?

Don’t start sweating just by reading this heading because we are sharing the fixes too.

1. Content Invisibility

Your blogs might be great, but if they’re not structured or cited, AI will skip them most of the time.

Fix:

Use clear subheadings, summaries, FAQs, and cite reputable sources as much as possible.

2. Over-Reliance on Generic AI Content

Mass-produced AI content lacks the emotions and depth that are deemed necessary for content to be considered AI-worthy.

Remember, we mentioned “content density instead of keyword density.”

Fix:

Blend AI with human expertise by adding your personal takes, case studies, and real experience.

This proves that the writer is real and has tried, which gives them authority via the workarounds (they might share).

3. Discoverability Gaps

New AI engines have different criteria, & one size doesn’t fit all in modern-day content marketing and digital marketing.

Fix:

Customize your content formats.

A carousel for Instagram might become a newsletter for LinkedIn and an insight for Perplexity.

Or in other words, a LinkedIn newsletter with a carousel and insights will be the answer to targeting Instagram & Perplexity as well.

In summary, simply using the AI content marketing will not be enough. You would need marketing experts to help you craft the most suited content.

The Future of Content Marketing

We are heading toward content marketing strategy that adapts dynamically to how AI interprets, summarizes, and serves information.

The AI era of 2025 is changing the content marketing strategy as we know it.

What are the Future Trends in Content Marketing?

Let us cover the key trends that will shape content marketing in coming years.

• Voice and visual AI SEO to optimize for voice search & visual prompts.
• Real-time content indexing as AI engines like Perplexity & Grok are moving toward near-instant data crawling and upload.
• Author-first content because trust and visibility are tied to the author’s public credibility & footprint and vice versa.

Think of content marketing as AI Relationship Management.

You’re not just creating; you’re conversing with AI agents who influence human decisions.

If you are not excited by it, we don’t know what will excite you.

Conclusion

“Content marketing strategy in 2025 is equal parts science and soul.”

It’s not just about showing up on Google anymore; it’s about being discoverable, credible, and helpful.

So that wherever people ask questions, be it on ChatGPT, Perplexity, or SGE, your brand visibility makes you the most sought-after choice in your industry.

In summation, your content marketing strategy must answer these three questions:

• Is my content structured for machines and humans?
• Does it build topical authority?
• Is it real, insightful, and reference-worthy?

These three questions will reshape your content marketing, if you allow it.

And to properly implement it, a reliable AI-powered digital marketing company is needed.

Wildnet Technologies is a leading digital marketing company which has pivoted to AI-driven digital marketing services.

So that we can cater to our clients with only the best marketing solutions and deliver the required results.

If you like to know more,

> Zero Click Content in 2025: Win Customers Without Relying on Clicks 

> What is ChatGPT Search and Why It Matters for Modern SEO?

> Wildnet’s Digital Glossary

Connect with us now at info@wildnettechnologies.com and gain Omnipresence for your Brand.

FAQs

FAQ 1. What is AI content marketing?
Ans: AI content marketing, or AI powered content creation, is the creation of content optimized for discovery & interaction on AI-powered platforms like ChatGPT, Perplexity, Grok, DeepSeek and SGE.

FAQ 2. Can I use AI driven content creation to rank on AI search engines?
Ans: Yes, but AI output must be edited for originality, authority, and helpfulness.

So, you need AI-capable content writers to use AIs well and make the content user-friendly.

FAQ 3. Is SEO still relevant?
Ans: Yes, but it has evolved. Think semantic search, not just keywords.

Or in other words, AI SEO.

FAQ 4. What types of content perform best in AI search?
Ans: Content that helps users via how-to guides, comparison pieces, expert opinions, and structured FAQs performs the best in AI search results.

FAQ 5. How do I measure the success of an AI content marketing strategy?
Ans: Use AI analytics tools (Semrush, Ahrefs & more), measure citations in AI answers, and track mentions across ChatGPT plugins, Perplexity, and SGE snippets.

FAQ 6: How can Wildnet Technologies help with AI Content Marketing?

Ans: Wildnet Technologies has been traversing the digital domain for roughly two decades now.

During which we have learnt the nitty-gritties of digital marketing and how to cater to every one of our clients with tailored solutions.

When it comes to AI in digital marketing, we have pivoted ourselves to deliver the best possible results via AI-powered digital marketing services.

Be it AI SEO, AI PPC, AI SMM and much more, our marketers are more than capable of leveraging them for the clients.

You are lucky to have read this newsletter, so don’t waste any time thinking and contact us now.