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Summary
Experiential marketing has emerged as the social currency of modern branding. This blog highlights real-world experiential marketing examples from Indian brands that executed immersive & culture-led campaigns in 2025 and 2026. These experiential marketing campaigns show how brands are winning attention, engagement, and long-term loyalty.
Key Takeaways
- Culture-first experiences outperform traditional advertising in 2026.
- Visual & on-ground activations fuel social sharing and UGC (user-generated content).
- Indian brands are mastering event experiential marketing.
- These campaigns reflect key experiential marketing trends 2025–26.
Table of Contents
⤷Swiggy – Floating Durga Puja Pandal (Bhog Elo Boney)
⤷ Zomato – Durga Puja Street Food Experience
⤷ Flipkart Minutes – Navratri Motion OOH Activation
⤷ Pulse Candy – #PulseKaPandal Roadshow
⤷ Shalimar Paints × Mumbai Indians – Fan-Led Street Activation
⤷ Tata Motors – Nexon EV Test Drive Experiences
⤷ Coca-Cola India – Share a Coke
⤷ Berger Paints – “50 Years of Stardom” Rajinikanth Mural Experience
In a scroll-heavy digital world, brands need more than messages; they need moments. That’s why Experiential Marketing Examples are becoming central to brand growth strategies in India. Instead of pushing ads, brands are creating immersive environments where consumers participate, interact, and share.
In the AI era, experiential marketing campaigns rooted in festivals, food, sports, retail, and culture are setting new benchmarks for engagement.
Indian Experiential Marketing examples
Top Indian Experiential Marketing Examples
Below are 8 key experiential marketing examples to show how Indian brands are making the move and inspiring others to follow through.
1. Swiggy – Floating Durga Puja Pandal (Bhog Elo Boney)
Swiggy created a floating Durga Puja pandal in the Sundarbans, delivering bhog to remote communities via boats. The execution was widely shared through Swiggy’s official Instagram reels and posts, making it one of the most talked-about experiential marketing campaigns of 2025
The Floating Durga Puja Pandal in Sundarbans. [Source: YouTube]
Bonus: They also offered Bhog to dogs across Kolkata. How warm and cuddly, it feels right?
Why did it work?
It blended purpose, inclusivity, and culture, positioning the brand as a genuine participant in a cultural moment. At the same time, it is engaging dog lovers across India.
2. Zomato – Durga Puja Street Food Experience
Zomato celebrated Kolkata’s iconic street food culture during 2024’s Durga Puja through art-led installations and on-ground storytelling. Visuals from Zomato’s Instagram showed people engaging with vendors and cultural elements, making this an experiential marketing example driven by lifestyle.
Zomato brings Durga Pooja Experience [Source: Instagram]
Why did it work?
It placed the brand at the centre of a real cultural moment rather than advertising around it.
3. Flipkart Minutes – Navratri Motion OOH Activation
Flipkart Minutes transformed static OOH (out-of-home) billboards into motion-inspired visuals mimicking Garba dance during Navratri. Industry photos and videos showed passersby stopping to watch & record the installation, a brilliant mix of retail experiential marketing news and festive relevance.
Flipkart Minutes X Navratri Garba [Source: YouTube]
Why did it work?
It turned everyday outdoor advertising into an immersive & shareable experience.
4. Pulse Candy – #PulseKaPandal Roadshow
Pulse Candy’s #PulseKaPandal travelled across West Bengal during Pujo, combining pop visuals, cultural storytelling, and digital touchpoints. Campaign photos featured across industry platforms and brand social channels, making it one of the best experiential marketing campaigns in the FMCG category.
#PulseKaPandal [Source: Social Samosa]
Why did it work?
It balanced nostalgia with modern experiential marketing strategies.
5. Shalimar Paints × Mumbai Indians – Fan-Led Street Activation
Shalimar Paints partnered with the Mumbai Indians for a fan-focused street activation using branded cars and cabs across Delhi. Visuals from official coverage clearly documented the execution of a strong event experiential marketing use case tied to sports fandom.
Shalimar Paints × Mumbai Indians [Source: MediaBrief]
Why did it work?
It leveraged IPL passion and high-visibility movement to spark recall & conversation.
6. Tata Motors – Nexon EV Test Drive Experiences
Tata Motors organised hands-on Nexon EV test-drive events in 2020 across Indian cities. Photos and videos shared on Tata Motors’ official LinkedIn and Instagram handles show consumers interacting with the vehicles, a classic experiential marketing example driven by product experience.
Tata Nexon Driving Event [Source: Tata]
Why did it work?
It removed purchase hesitation by allowing consumers to experience the product firsthand.
7. Coca-Cola India – Share a Coke
Coca-Cola’s “Share a Coke” campaign personalised bottles with popular Indian names, encouraging people to find, share, and post them online. Official visuals and massive UGC across social platforms make it one of the most documented experiential marketing campaigns in India.
Coca Cola | Share a Coke [Source: YouTube]
Why did it work?
It tapped into identity, emotion, and social sharing at scale.
8. Berger Paints – “50 Years of Stardom” Rajinikanth Mural Experience
Berger Paints partnered with Sun TV to celebrate Rajinikanth’s 50-year milestone in cinema by unveiling large-scale public murals across Tamil Nadu. A 40-foot mural in Chennai became the centrepiece, with visuals shared via official brand posts and industry coverage.
Berger Paints’ “50 years of Stardom” [Source: e4m]
Why did it work?
It turned pop culture and art into a public & shareable brand experience that connected emotionally with fans.
When you see these campaigns separately, they might look like a gimmick, but when you see them together, you get to know that these brands were doing something more than just marketing. The target audience they aimed for would remember them forever and build a long-lasting & unbreakable bond.
Key Lessons for Brands & Marketers
From these experiential marketing examples, a few clear insights emerge:
Culture Drives Connection
Campaigns rooted in festivals, cinema, food, or sports feel authentic & engaging.
Visuals Fuel Virality
Every successful activation here offered strong photo and video moments for sharing.
Experience + Distribution Wins
On-ground execution, paired with social media marketing services, multiplies reach.
Strategy Still Matters
Knowing how to write an experiential marketing strategy ensures experiences deliver measurable brand value.
So, find a cultural connection with your target audience, plan and go big because that will carve out a special place in customers’ hearts for your brand.
Conclusion
These experiential marketing examples show how Indian brands are using immersive & culture-led experiences to build relevance and loyalty. From festivals and fandoms to retail and public art, experiential marketing has evolved from a “nice-to-have” into a strategic growth driver.
For brands exploring experiential marketing ideas, working with top experiential marketing companies, & integrating AI marketing services into campaigns, the future is clear because:
Memorable experiences build stronger brands than ads ever will.
Wildnet Technologies Ltd is your gateway to Experiential Marketing in 2026. Don’t wait; make haste to be the best in your niche.
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FAQs
Question 1. What are experiential marketing campaigns?
Answer 1: They are campaigns that engage consumers through interactive & real-world brand experiences rather than traditional advertising.
Question 2. Why are experiential marketing examples important?
Answer 2: They demonstrate how engagement & participation drive recall, loyalty, and social sharing.
Question 3. What are the top experiential marketing trends 2025?
Answer 3: Culture-led activations, festival marketing, phygital experiences, and UGC-driven campaigns are the top trends of 2025 that will shape the experiential marketing in 2026.
Question 4. Do experiential campaigns work for Indian audiences?
Answer 4: Yes, primarily when they are rooted in festivals, food, sports, and pop culture. We have shared 8 examples of it to show how top brands are making the experiential connection.
Question 5. Should brands hire an experiential marketing firm?
Answer 5: For scalable and complex activations, experienced firms help with strategy, execution, and amplification. And it’s better to engage the experts (AI & Humans) when the goal is to break the internet.
