Is Video Content Marketing Truly a Necessity Today?

Summary

Video content marketing has become a very important format of content marketing for brands in 2025. Video drives engagement, boosts SEO, and increases conversions. Building a strong video content marketing strategy, the role of streaming video, hiring agencies, and creating impactful, budget-friendly videos that connect with your audience will be discussed in this blog.

Key Takeaways

• Audiences prefer video, making it a must-have for boosting engagement, visibility, and conversions.
• A clear video content marketing strategy and authentic storytelling outperform high-cost production.
• Begin with simple, budget-friendly videos, leverage streaming and repurposing, and refine through consistent measurement and improvement.

Table of Contents

1. Introduction
2. A Few Facts
3. What is Video Content Marketing?
4. Why Many Say It’s a Necessity
5. What a Solid Video Content Marketing Strategy Looks Like
6. The Role of a Video Content Marketing Agency
7. How Streaming Video Enhances Content Marketing
8. Addressing Cost & Budget Constraints: Video On a Budget
9. Common Challenges (And What Can You Do About Them)
10. What If You Don’t Do It? Risks of Ignoring Video
11. Final Thoughts
12. FAQs

Introduction

If you’re into marketing, hearing that “You need video!” probably is a part of your daily life. 

But is it actually important or people are just saying this for fun?

And even if you take this advice seriously, how would you make it work for you(especially when budget is an issue)? 

This blog from the best digital marketing services provider, will clear the clouds around the buzz of video content marketing. 

We’ll explore what is video content marketing, why it’s important, and what are the real benefits & challenges up ahead with it. We’ll also tell you how to be smart when creating video content marketing on a budget.

So, keep reading and get into the depths of it. 

• The most leveraged format by marketers is short-form videos. (Hubspot)
• 89% of businesses have invested in video marketing. (Wyzowl)
• 18% of businesses now use AI tools to create or enhance their video content. (Wistia)

Video content marketing is using video as a core part of content marketing. Here, you create a video (maybe a short clip, tutorial, livestream, testimonial, explainer, etc) and distribute it to engage the audience.

Now, you might think that just creating a video and putting it on your website is what it means. But no! Content marketing video involves using various platforms like blogs, emails, social media to reach maximum audience. Your video content marketing strategy should define what type of videos you’ll do, for whom, on which platforms, with what goals.

So yes, video + content marketing = video content marketing. 

And services around this (video content marketing services) are offered by a video content marketing agency, like Wildnet Technologies.

Why Many Say It’s a Necessity

Video content marketing benefits

Because times have changed and so has the way people consume content. 

Video consumption has exploded

People are spending more time watching videos across social media, mobile devices, and streaming platforms. You can also get our social media marketing services to ensure better targeting and engagement.

Engagement & retention advantages

Videos tend to hold attention better than text or static images. According to research, viewers retain 95% of the message when they see it in a video format, than the text that only 10% could retain.

SEO & discoverability boost

Incorporating video on pages helps with SEO, because Google and other search engines see it as value. Also, when you publish videos on platforms like YouTube (which itself is the second-largest search engine after Google), you open up a new search-discovery avenue.

Conversion/sales impact

When done right, video doesn’t just get views, it can drive action. So it’s not just nice to have,  it can directly contribute to business results.

Versatility in formats & channels

Video content marketing doesn’t mean one single type of video. You have explainer videos, product demos, testimonials, live streams, behind-the-scenes, short-form (TikTok, Reels), long-form (YouTube). 

Audience expectations

Consumers now expect brands to have video content, especially when they are comparing offers, learning, or shopping. So if you’re not doing it, you might be missing a chance to meet your audience where they are.

Video content marketing cycle

Now, when you’ve understood its importance, the next question comes- what’s the smartest way when creating video marketing content on a budget. And we have an answer for that as well. 

Below are key components to include, whether you’re working with a full-blown video content marketing agency or doing things in-house.

Step 1: Define your goals & target audience

Before you pick up a camera, ask: What do I want this video to achieve? Awareness? Engagement? Lead generation? Sales? And who am I making it for? What devices do they use? Which platforms? What are their habits?

Step 2: Choose the right type of video and distribution channel

Based on the audience and goal, decide on the format. Also choose the platform: YouTube, Instagram, TikTok, LinkedIn, your website, email embed. Each has its own behaviour, attention span, specs.

Step 3: Develop the video content marketing strategy

This means the big plan. How many videos, what themes, what schedule, how to repurpose, how to promote. Some considerations:

• Put in a content calendar.
• Ensure your videos are in accordance with your brand voice and visual identity.
• Plan how to distribute/promote (social, blog, email, ads).
• Define metrics (views, engagement, click-through, conversions).

The creative process: script, storyboard, production, editing, thumbnails. When looking to create video content for your marketing, you should focus on clarity of message, good lighting/sound, strong opening, branding, and of course CTA.

Step 5: Optimize for search & mobile

Video SEO matters. Use transcripts, keywords, descriptions, embed videos on your site. 

Don’t just upload and hope. You need to push it through your networks, social channels, email, website, maybe ads. Encourage shares, comments. Longer dwell times help SEO and engagement.

Step 7: Measure & refine

Track relevant metrics: view count, completion rate, click-through, conversion. Use these insights to refine your strategy.

The Role of a Video Content Marketing Agency

Weighing in-house vs agency video production

Sometimes you might hire a specialist video content marketing agency rather than (or in addition to) doing everything in-house. Why and when?

Why hire one:

• They bring expertise (storytelling, camera/editing, distribution) you may lack.
• They can help with strategy, not just production.
• They often know best practices for platforms, formats, trends.
• They can save you time so you focus on the business rather than the video logistics.

When to consider one:

• If you’re doing video at scale (lots of videos, many formats).
• If you want high production value combined with strategic outreach.
• If your in-house capacity is limited and you need faster turnaround.

However, when creating video marketing content on a tight budget and you’ve just started out, you can begin in-house. The key is being consistent, clear, and aligned with your strategy. You don’t necessarily have to spend a fortune on production to succeed.

How Streaming Video Enhances Content Marketing

One dimension that’s gaining traction: when you think about how can streaming video enhance content marketing. By “streaming video” we’re referring to live events, webinars, live shopping, interactive sessions, real-time chats.

Here’s how streaming helps:

• Real-time engagement: Live allows you to interact with your audience, answer questions, build authenticity.
• Sense of urgency / community: Live events create a “happening now” vibe that can drive participation and sharing.
• Educational / demonstration value: You can show, demo, answer live, which increases trust and conversion.
• Repurposing: A live stream can later be edited into shorter clips, social posts, highlight reels, thus magnifying value.
• SEO / discoverability: Platforms like YouTube, Twitch, LinkedIn Live are indexed; the live video sits on your channel afterwards.
• Differentiation: Not all brands do good live video; if you do, you can stand out.

So if you’re planning your video content marketing services or strategy, include streaming/live as a viable format.

Addressing Cost & Budget Constraints: Video On a Budget

Budget-friendly video marketing strategies

One of the biggest concerns: “Great, video is essential, but what about budget?” Good news: you can do meaningful video marketing even when the budget is limited. Let’s look at practical tips for when creating video marketing content on budget.

1. Use accessible equipment

You don’t need a multi-camera studio. Many successful videos are shot on smartphones, basic lights, and decent mic. So focus on message and value rather than ultra-lux film quality.

2. Repurpose content

If you record a live stream or longer video, you can edit multiple shorter clips from it for social, embed on blog, use for email. This gives more mileage.

3. Leverage user-generated content (UGC)

Invite customers, fans, employees to shoot short videos of themselves using your product or service. These can be highly authentic and low cost. 

4. Prioritize script & planning

Better to have a simple, clear script and decent lighting/audio than to spend 10x on fancy gear but no clear message. Good story, clear value, strong CTA trumps high production. 

5. Optimize for mobile / shorter attention spans

Shorter videos cost less (fewer assets, less editing). Because audiences often watch on mobile, you can do quick 30-60 second formats that still deliver value. 

6. Use free or low-cost editing tools

There are many accessible tools (online editors, smartphone apps) that let you produce decent quality. Don’t let lack of editing software hold you back.

7. Measure and double down on what works

On a budget, you don’t want to waste resources. Track what types of videos perform, then allocate more there.

Common Challenges (And What Can You Do About Them)

Because it’s not all rainbows. Video content marketing comes with its own set of challenges. Being aware helps you navigate them.

Common challenges of video content marketing

Time & resources

Producing video takes time (planning, shooting, editing). This is a common barrier.

What can you do about it?

Start small, batch-shoot videos, repurpose, create a content calendar.

Technical expertise

If you’re not used to video production, you may struggle with lighting, audio, editing. 

What can you do about it?

Use training, simple equipment, template-based editing, or hire a small agency/ freelancer.

Idea fatigue

What do you film next? Running out of creative ideas is real.

What can you do about it?

Use customer questions as video topics, repurpose blog posts into video, invite guests/collaborators.

Platform attention spans & algorithm reliance

Platforms favour certain formats, trending styles (short form), what works may shift. 

What can you do about it?

Stay on top of trends, test formats, don’t rely solely on one channel.

• Measuring ROI: Video can be hard to track (which part drove which action?). Measuring engagement is more important than just views.
• What can you do about it?
• Define KPIs ahead, use UTM links, track conversions/lead sources.

What If You Don’t Do It? Risks of Ignoring Video

Just to hammer the point: what happens if you decide not to invest in video content marketing?

• You risk falling behind competitors who are using video.
• Your audience might perceive you as less modern or engaging.
• You lose opportunities for deeper engagement, conversions, and SEO benefits.
• You may be less visible on platforms where video is dominant (YouTube, social feeds)
• You’ll struggle to connect with people who prefer video over text (which is a growing share).
• Your content mix might feel imbalanced (only text + images) when the audience expects more multimedia.

So it’s less about “you must video or you’ll fail” and more “you’ll miss out if you don’t”.

Final Thoughts

So after walking through all of this: Is video content marketing truly a necessity today? The final answer is yes, for most brands, in most industries, if you want to stay relevant and competitive. 

The shift isn’t going away. Audience behaviour, platform algorithms, content expectations all reinforce video’s importance.

But, and this is very important to note—it’s not about doing video just for the sake of it. 

It’s about doing it strategically, in alignment with your audience, goals, platforms, and budget. 

If you’re looking for a video content marketing agency that actually understands your unique brand story and helps you utilize it, count on Wildnet Technologies. Connect now to get started!

Wildnet Technologies is a leading provider of all AI-powered digital marketing services for over 19 years. The company has a record of helping 4100+ clients see growth in their business. 

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FAQs

Question 1. Why is video content marketing important for businesses today?

Answer. Video content marketing helps brands connect with audiences more effectively. It boosts engagement, improves SEO rankings, increases conversions, and builds trust faster than text or images alone — making it an essential part of any modern marketing strategy.

Question 2. How can streaming video enhance content marketing?

Answer. Streaming video allows real-time interaction with audiences through live events, webinars, and Q&A sessions. It creates authenticity, builds community, and can later be repurposed into short clips, boosting both engagement and content value.

Question 3. What should I consider when looking to create video content for my marketing strategy?

Answer. Start by defining your goals, understanding your audience, and choosing the right platform and video type. Plan your video content marketing strategy around consistency, storytelling, and clear calls-to-action rather than high-budget production.

Question 4. Can I create effective video marketing content on a budget?

Answer. Absolutely! Focus on value, not fancy equipment. Use smartphones, free editing tools, natural lighting, and repurpose existing content. Authentic, relatable videos often perform better than overly polished productions.

Question 5. Should I hire a video content marketing agency or handle it in-house?

Answer. If you’re short on time or expertise, hiring a video content marketing agency can help you produce higher-quality videos and develop a strategic approach. However, small businesses can start in-house with basic tools and scale up as results grow.